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British American Tobacco Belgium SA in Tobacco (Belgium)

  • August 2015
  • -
  • Euromonitor International
  • -
  • 2 pages

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British American Tobacco maintains the second leading position in cigarettes in Belgium thanks to its flagship brands Lucky Strike, Pall Mall and Vogue. The company plans to consolidate its business around these so-called ‘global drive brands’, while it is set to progressively discontinue local and niche brands. Smoking tobacco has been the real growth driver for the company in Belgium in recent years as it has responded to consumer demand for cheaper products. It is expected that the company...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless Tobacco, Smoking Tobacco, Vapour Devices.

Data coverage:: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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