Table of Contents
Imperial Tobacco seeks to rebalance its portfolio towards mid-priced and premium cigarette brands in order to offset the losses is generating in economy cigarettes. Some good progress has been made recently in smoking tobacco and, especially, with MYO tobacco kits, which is set to help the company to maintain value share. The company will also need to improve its returns during the forecast period and this may lead to it disposing of its underperforming brands.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless Tobacco, Smoking Tobacco, Vapour Devices.
Data coverage:: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Tobacco market;
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