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Toys and Games in Emerging Markets: Consumer Fundamentals Falling into Place

  • January 2014
  • -
  • Euromonitor International
  • -
  • 52 pages

Emerging economies already account for a considerable share of the global toy market, and will provide the strongest boost to sales over 2012-2017. In 2012, Latin America was one of the fastest growing toys and games market globally, while in a few short years Asia Pacific is projected to become the largest toys market, overtaking both North America and Western Europe. Hence, all major global toys manufacturers are increasingly seeking ways to enter and expand their presence in these markets. Th...

Euromonitor International's Toys and Games in Emerging Markets: Consumer Fundamentals Falling into Place global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Toys and Games in Emerging Markets: Consumer Fundamentals Falling into Place
Toys and Games in Emerging Markets: Consumer Fundamentals Falling into Place
Euromonitor International
January 2014
Introduction
Emerging Regions in Perspective
Asia Pacific to be the Growth Engine
Routes to Market
Recommendations

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