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Consumer Goods and Retail Report Mexico January 2014

  • January 2014
  • -
  • The Economist Intelligence Unit
  • -
  • 15 pages


Table of Contents

  • The Mexican retail market is the second-largest in Latin America after Brazil, with total sales in 2013 reaching an estimated US$396bn. Mexico's large population and high levels of urbanisation will continue to make it an attractive target for retailers and consumer-goods producers.
  • Mexico's location will prove favourable for production of consumer durables such as electronics and white goods, with a large manufacturing sector close to the US border focused on exports to the US market. However, foreign manufacturers dominate production of consumer goods in many sectors and only a few domestic firms figure among the largest players.
  • Consumer confidence slumped in 2013 in line with the weak economy. Uncertainty over a recently approved fiscal reform will affect confidence in the short term owing to the imminence of higher taxes, and the elimination of numerous tax exemptions and regimes.
  • Despite this, brand aspiration and rising incomes will drive demand for high-end goods, including big-ticket entertainment products and healthcare items. Spending on consumer electronics will be underpinned by rising computer ownership and smartphone penetration, as well as strong demand for other consumer electronics as they become more affordable.

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