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  5. > South Korea Energy and Sports Drink Market Outlook to 2017 – Driven by Surging Health Awareness

EXECUTIVE SUMMARY

The industry research publication titled ‘South Korea Energy and Sports Drink Market Outlook to 2017 – Driven by Surging Health Awareness’ presents a comprehensive analysis of market size by value of sports and energy drinks in South Korea. The report entails the market share analysis and company profiles of major players in the energy and sports drink market. The future analysis and segmentation by functionality and distribution channel have also been discussed in each of the sub-segment.

The fitness industry in South Korea has witnessed a substantial growth due to rising awareness for fitness and health among the people. The increasing interest of the people towards health and wellness has created new trends in the consumption pattern for food and beverages market in the country. In order to stay healthy and fit, people are shifting their spending to healthier foods and beverages. The major sports drinks that are sold in the country include Powerade, Gatorade and Pocari Sweat.

The energy and sports drinks market has grown at a CAGR of 11.1% during 2007-2012. These drinks are majorly consumed by the health conscious population in the country. Since these drinks help in replenishing lost body fluids after exercise, they are majorly consumed by the professional sports people, gym enthusiasts and people who are engaged in sports activities as a part of their hobby. A continuous rise in awareness of healthy lifestyles has contributed to the increasing purchase of sports drinks.

The sports and energy drinks are sold through three main distribution channels in South Korea, which include supermarkets and hypermarkets, convenience stores and drug stores, and pharmaceutical stores. The biggest channels for sales in this market haves been the convenience stores and hypermarkets. The sales of sports and energy drinks from convenience stores were valued at USD ~ million in 2012, and these stores were the leading distribution channel for sports and energy drinks with a share of ~% to the total revenue generated by the sports and energy drinks market in 2012.

Bacchus energy drinks brand in South Korea, held a market share of ~% in 2012. Bacchus energy drink is produced by Dong-A pharmaceuticals. The Company has witnessed fierce completion in the energy drink market from other brands such as Red Bull, Vita500 and Hot6. Bacchus energy drink was introduced in 1963 and is one of the most famous energy drinks among the people of South Korea.

The rapid spread of urban retail formats and the surging personal disposable incomes are likely to drive the sales of energy and sports drinks market in South Korea in the coming years. The energy and sports drinks market in the country is projected to grow at a CAGR of 12.4% during 2012-2017, and is expected to witness revenue worth USD ~ million by 2017.

KEY TOPICS COVERED IN THE REPORT:

- The market size of the Asia and South Korea energy and sports drinks market size in terms of value in the last 5 years (2007 - 2012)
- South Korea energy and sports drinks market segmentation by consumers (casual sports and energy drink users, lifestyle users and athletes)
- South Korea energy drinks market segmentation by distribution channel (convenience stores, hypermarkets and supermarkets, drug stores and pharmaceuticals and online retailing)
- Trends and Developments and Government regulations in the sports and energy market in South Korea
- Competitive landscape and company profiles of the major brands and players operating in energy and sports drinks market (Bacchus, Hot Six, Vita 500, Red Bull, Xcocas, Powerade, Gatorade and Pocari Sweat)
- Future projections and macro economic factors of South Korea sports and energy drinks market

Table Of Contents

South Korea Energy and Sports Drink Market Outlook to 2017 - Driven by Surging Health Awareness
TABLE OF CONTENTS

1. Asia Energy and Sports Drinks Market Introduction
2. Asia Energy and Sports Drinks Market Size, 2007-2012
3. South Korea Energy and Sports Drinks Market Introduction
4. South Korea Energy and Sports Drinks Market Size, 2007-2012
5. South Korea Energy and Sports Drinks Market Segmentation by Consumers, 2007-2012
5.1. For Casual Energy and Sports Drinks Consumers, 2007-2017
5.2. For Lifestyle Consumers, 2007-2017
5.3. For Athletes as Consumers, 2007-2017
6. South Korea Energy and Sports Drinks Market Segmentation by Distribution Channel, 2007-2012
6.1. For Convenience Stores, 2007-2017
6.2. For Supermarkets and Hypermarkets, 2007-2017
6.3. For Drug Stores and Pharmaceuticals, 2007-2017
6.4. For Online Retailing, 2007-2017
6.5. For Others (Small Independent Retailers and General Retail Stores), 2007-2017
7. Food and Government Regulations in South Korea Energy and Sports Drinks Market
8. South Korea Energy and Sports Drinks Market Trends and Developments
Surging Wellbeing and Fitness Trend
Rising Popularity of Fortified and Functional Foods and Beverages
Strong Presence of Hypermarket Stores
9. Market Share of Major Players in South Korea Energy and Sports Drinks Market, 2012
9.1. Market Share of Major Players in South Korea Energy Drinks Market, 2012
9.2. Market Share of Major Players in South Korea Sports Drinks Market, 2012
10. Company Profiles of Major Players in South Korea Energy and Sports Drinks
10.1. Dong A Socio Holdings
10.1.1. Company Overview
10.1.2. Financial Performance
10.1.3. Business Strategy
10.2. Lotte Chilsung Beverage Co.Ltd
10.2.1. Company Overview
10.2.2. Financial Performance
10.2.3. Business Strategy
10.3. Kwang Dong Pharmaceutical Co. Ltd
10.3.1. Company Overview
10.3.2. Financial Performance
10.3.3. Business Strategy
10.4. Coca-Cola Korea
10.4.1. Company Overview
10.4.2. Financial Performance
10.4.3. Business Strategy
11. South Korea Energy and Sports Drinks Market Future Outlook and Projections, 2013-2017
12. South Korea Energy and Sports Drinks Market Macro-Economic Factors
12.1. Population Aged 15-64 Years, 2007-2017
12.2. Urban Population, 2007-2017
12.3. Gross Domestic Product, 2007-2017
12.4. Consumer Expenditure on Food and Non-alcoholic Beverages, 2007-2017
12.5. Retail Food and Beverage Sales in South Korea, 2007-2017
13. Asia Energy and Sports Drinks Market Future Outlook and Projections, 2013-2017
13.1. Cause and Effect Relationship between Industry Factors and Asia Energy and Sports Drinks Market
13.2. Asia Energy and Sports Drinks Market Future Outlook and Projections, 2013-2017
14. Appendix
14.1. Market Definitions
14.2. Abbreviations
14.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
14.4. Disclaimer

LIST OF FIGURES



Figure 1: Asia Energy and Sports Drinks Market Size on the Basis of Revenue in USD Million, 2007-2012
Figure 2: South Korea Energy and Sports Drinks Market Size on the Basis of Revenue in USD Million, 2007-2012
Figure 3: South Korea Energy and Sports Drinks Market Segmentation by Consumers on the Basis of Revenue in Percentage, 2007-2012
Figure 4: South Korea Energy and Sports Drinks Market Size for Casual Energy and Sports Drinks Consumers on the Basis of Revenue in USD Million, 2007-2012
Figure 5: South Korea Energy and Sports Drinks Market Future Projections for Casual Energy and Sports Drinks Consumers on the Basis of Revenue in USD Million, 2013-2017
Figure 6: South Korea Energy and Sports Drinks Market Size for Lifestyle Consumers on the Basis of Revenue in USD Million, 2007-2012
Figure 7: South Korea Energy and Sports Drinks Market Future Projections for Lifestyle Consumers on the Basis of Revenue in USD Million, 2013-2017
Figure 8: South Korea Energy and Sports Drinks Market Size for Athletes as Consumers on the Basis of Revenue in USD Million, 2007-2012
Figure 9: South Korea Energy and Sports Drinks Market Future Projections for Athletes as Consumers on the Basis of Revenue in USD Million, 2013-2017
Figure 10: South Korea Energy and Sports Drinks Market Size with Convenience Stores as Distribution Channel on the Basis of Revenue in USD Million, 2007-2012
Figure 11: South Korea Energy and Sports Drinks Market Future Projections with Convenience Stores as Distribution Channel on the Basis of Revenue in USD Million, 2013-2017
Figure 12: South Korea Energy and Sports Drinks Market Size with Supermarkets and Hypermarkets as Distribution Channel on the Basis of Revenue in USD Million, 2007-2012
Figure 13: South Korea Energy and Sports Drinks Market Future Projections with Supermarkets and Hypermarkets as Distribution Channel on the Basis of Revenue in USD Million, 2013-2017
Figure 14: South Korea Energy and Sports Drinks Market Size with Drug Stores and Pharmaceuticals as Distribution Channel on the Basis of Revenue in USD Million, 2007-2012
Figure 15: South Korea Energy and Sports Drinks Market Future Projections with Drug Stores and Pharmaceuticals as Distribution Channel on the Basis of Revenue in USD Million, 2013-2017
Figure 16: South Korea Energy and Sports Drinks Market Size with Online Retailing as Distribution Channel on the Basis of Revenue in USD Million, 2007-2012
Figure 17: South Korea Energy and Sports Drinks Market Future Projections with Online Retailing as Distribution Channel on the Basis of Revenue in USD Million, 2013-2017
Figure 18: South Korea Energy and Sports Drinks Market Size with Others as Distribution Channel on the Basis of Revenue in USD Million, 2007-2012
Figure 19: South Korea Energy and Sports Drinks Market Future Projections with Others as Distribution Channel on the Basis of Revenue in USD Million, 2013-2017
Figure 20: Market Share of Major Energy Drink Brands in South Korea on the Basis of Revenue in Percentage, 2012
Figure 21: Market Share of Major Energy Drink Brands in South Korea on the Basis of Revenue in Percentage, 2012
Figure 22: Revenue Generated by Dong- A Pharmaceuticals from Bacchus Energy Drink in USD Million, 2007-2012
Figure 23: Revenue Generated by Kwang-Dong- Pharmaceuticals in USD Million, 2007-2011 37
Figure 24: Revenue Generated by Coca-Cola's Eurasia and Africa Business Segments in USD Million, 2007-2012
Figure 25: South Korea Energy and Sports Drinks Market Future Projections on the Basis of Revenue in USD Million, 2013-2017
Figure 26: South Korea Population Aged 15-64 Years in Million, 2007-2017
Figure 27: Urban Population in South Korea in Million, 2007-2017
Figure 28: South Korea GDP in USD Million, 2007-2017
Figure 29: Consumer Expenditure on Food and Non-Alcoholic Beverages in Korea in USD Million, 2007-2017
Figure 30: Retail Food and Beverage Sales in South Korea in USD Million, 2007-2017
Figure 31: Asia Energy and Sports Drinks Market Future Projections on the Basis of Revenue in USD Million, 2013-2017

LIST OF TABLES



Table 1: South Korea Energy and Sports Drinks Market Segmentation by Distribution Channel on the Basis of Revenue in Percentage, 2007-2012
Table 2: Total Number of Hypermarket Stores in South Korea, 2012
Table 3: Major Hypermarket Stores in South Korea, 2011
Table 4: Product Details of Bacchus Energy Drink, 2012
Table 5: Product Details of Hot Six Energy Drink, 2012
Table 6: Lotte Chilsung Beverage Co. Ltd Sales and Net Profit in USD Million, 2010-2012
Table 7: Product Details of Vita 500 Energy Drink, 2012
Table 8: Product Details of Powerade Sports Drink, 2012
Table 9: Cause and Effect Relationship between Industry Factors and Asia Energy and Sports Industry Prospects
Table 10: Correlation Matrix for South Korea Energy and Sports Drinks Market
Table 11: Regression Coefficients Output

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