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  4. > Customer Magazines Market Report Plus 2014

Customer Magazines Market Report Plus 2014

  • January 2014
  • -
  • Key Note Publications Ltd

Executive Summary

Recent years have seen marketers continue to tout the phrase ‘content is king’, with big name brands such as Coca-Cola, Tesco and ASDA investing heavily in developing what has increasingly been termed ‘content marketing’. This particular term refers to the creation of branded content across a variety of communication channels, from print and digital customer magazines to social media, e-mail, Web and even television. Although this report focuses specifically on the contract publishing and customer magazines market, it should be noted that often such magazines form a small but crucial part of a brand’s much wider content marketing strategy.

Table Of Contents

Customer Magazines Market Report Plus 2014
Customer Magazines 2014
Foreword
Executive Summary
Market Definition
REPORT COVERAGE
Definition
MARKET SECTORS
MARKET TRENDS
Customer Magazines More Popular Than Consumer Titles
The Digital Migration
ECONOMIC TRENDS
MARKET POSITION
The UK
Overseas
Market Size
THE TOTAL MARKET
BY MARKET SECTOR
Retail
Automotive
Travel
Finance
Other
Industry Background
RECENT HISTORY
NUMBER OF COMPANIES
EMPLOYMENT
REGIONAL VARIATIONS IN THE MARKETPLACE
DISTRIBUTION
Channels of Distribution
Digital Media
HOW ROBUST IS THE MARKET?
LEGISLATION
KEY TRADE ASSOCIATIONS
Content Marketing Association
The Professional Publishers Association
Competitor Analysis
THE MARKETPLACE
MARKET LEADERS
Archant Dialogue Ltd
The Conde Nast Publications Ltd
Haymarket Media Group Ltd
Publicis Ltd
Future PLC
Dennis Publishing Ltd
John Brown Media Group Ltd
Ink Publishing (Holdings) Ltd
Seven Publishing Group Ltd
Redactive Media Group Ltd
The River Group Ltd
Cedar Communications Ltd
Forward Worldwide Ltd
Illustrated London News Ltd
Specialist Publications (UK) Ltd
Other Companies
OUTSIDE SUPPLIERS
MARKETING ACTIVITY
Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Buying Behaviour
OVERVIEW
Usage
General Attitudes
Personal Relevance
Distribution Preference
USAGE OF CUSTOMER MAGAZINES
Travel Magazines
Retail Magazines
Purchasing Customer Magazines
Automotive Magazines
Finance and Telecommunications Magazines
Disinterest in Customer Magazines
GENERAL ATTITUDES TOWARDS CUSTOMER MAGAZINES
An Effective Communication Tool
Quality of Customer Magazines
PERSONAL RELEVANCE OF CUSTOMER MAGAZINES
Relevance of Editorial Content
Information Regarding Products and Services
Relevance of Offers and Information
Usage of Coupons and/or Special Offers Provided
Purchasing of Products Seen in Customer Magazines
DISTRIBUTION PREFERENCE
In-Store and Other Locations
By Post
Digitally
Current Issues
EU COOKIE LAW STILL NOT BEING IMPLEMENTED BY ALL BUSINESSES
2013: THE YEAR OF THE TABLET MAGAZINE
ARE BRANDS BECOMING PUBLISHERS?
The Global Market
CUSTOM CONTENT COUNCIL
INTERNATIONAL LINKS OF UK CUSTOMER PUBLISHERS
MAJOR OVERSEAS COMPETITORS
The US and Canada
Other Countries
Forecasts
INTRODUCTION
General Economic Forecasts
FORECASTS TO
MARKET GROWTH
FUTURE TRENDS
The Multi-Channel Content Strategy
Rollout of Fourth Generation
Interactive Technology
Company Profiles
INTRODUCTION
DEFINITIONS
Turnover (Sales)
Pre-Tax Profit
Profit Margin
Average Remuneration
Sales per Employee
FURTHER INFORMATION
ARCHANT LTD
Previous Name and Date of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
CEDAR COMMUNICATIONS LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
CONDE NAST PUBLICATIONS LTD (THE)
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
DENNIS PUBLISHING LTD
Previous Name and Date of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
FORWARD WORLDWIDE LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
FUTURE PUBLISHING LTD
Previous Name and Date of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
HAYMARKET MEDIA GROUP LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
ILLUSTRATED LONDON NEWS LTD
Previous Name and Date of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
INK PUBLISHING (HOLDINGS) LTD
Previous Name and Date of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
JOHN BROWN MEDIA GROUP LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
PUBLICIS LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
SEVEN PUBLISHING GROUP LTD
Previous Name and Date of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
SPECIALIST PUBLICATIONS (UK) LTD
Previous Name and Date of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
REDACTIVE MEDIA GROUP LTD
Previous Name and Date of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
THE RIVER GROUP LTD
Previous Name and Date of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
Further Sources
Associations
Publications
General Sources
Government Publications
Other Sources
Understanding Consumer Survey Data
Number, Profile, Penetration
Social Grade
Standard Region
Key Note Research
The Key Note Range of Reports

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