Feminine Care Market Overview in Thailand to 2014

• Publication date: May 2010

About This Report This databook provides key data and information on the feminine care industry in Thailand. This market research report is a comprehensive resource for industry, category and sector level data including value, volume, distribution share and industry player & brand share. This market research report also provides expenditure and consumption data for the passed and future periods . What's In This Report...

About This Report

This databook provides key data and information on the feminine care industry in Thailand. This market research report is a comprehensive resource for industry, category and sector level data including value, volume, distribution share and industry player & brand share. This market research report also provides expenditure and consumption data for the passed and future periods .

What's In This Report

*Contains information on two segments ; sanitary pads, pantiliners and shields.

*Market,category and sector level information on value, volume, and expenditure & consumption, with historic (2004-09) and projection (2010-14) data

*Category level industry player and brand share as well as distribution channel market shares for 2008 and 2009

*Review of the top two industry players within the feminine care industry, including industry player overview, key facts and business description

Key Market Facts

The industry for feminine care in Thailand increased at a growth rate of 2.6% between 2004 and 2009.

The sanitary pads category led the feminine care industry in Thailand, accounting for a share of 84.4%.

Leading players in Thai feminine care industry include Johnson & Johnson, Procter & Gamble Firms, The and Unicharm Corporation.

Why Should You Buy This Report?

*Indentify new business opportunities by understanding the quantitative trends within the feminine care industry in Thailand

*Imagine innovative strategies by identifying key industry segments and sectors

*Identify major competitors within the industry to plan lucrative Merger and Acquisition, partnerships and agreements

Personal Care Industry in Thailand

TABLE OF CONTENTS
Chapter 1 Summary 2
Market overview : feminine care 2
Summary category level: pantiliners and shields 3
Summary category level: sanitary pads 4
Part I Introduction 5
What's included this report? 5
How to use this report 5
Market definition 6
Part III Industry Overview 17
Market analysis (Value) (Thai Baht), 2004-2009 17
Market analysis (Value) (Thai Baht), 2009-2014 18
Market analysis (Value) (USD ), 2004-2009 20
Market analysis (Value) (USD ), 2009-2014 21
Market Analysis (Volume), 2004-2009 23
Market Analysis (Volume), 2009-2014 24
Market share analysis 26
Distribution Chanel analysis 29
Expenditure and consumption per person 31
Part IV Leading Firms Profiles 35
Johnson & Johnson 35
Procter & Gamble Firms, The 37
Part V Category Analysis: Pantiliners and Shields 39
Market analysis (Value) (Thai Baht), 2004-2009 39
Market analysis (Value) (Thai Baht), 2009-2014 40
Market analysis (Value) (USD ), 2004-2009 41
Market analysis (Value) (USD ), 2009-2014 41
Market Analysis (Volume), 2004-2009 42
Market Analysis (Volume), 2009-2014 43
Market share analysis 44
Distribution Chanel analysis 47
Expenditure and consumption per person 49
Part VI Category Analysis: Sanitary Pads 52
Market analysis (Value) (Thai Baht), 2004-2009 52
Market analysis (Value) (Thai Baht), 2009-2014 53
Market analysis (Value) (USD ), 2004-2009 54
Market analysis (Value) (USD ), 2009-2014 54
Market Analysis (Volume), 2004-2009 55
Market Analysis (Volume), 2009-2014 56
Market share analysis 57
Distribution Chanel analysis 60
Expenditure and consumption per person 62
Part VII Country Comparison 65
Value 65
Volume 69
Market share 73
Part VIII New Product Development 74
Product launches over time 74
Recent product launches 76
Part IX Macroeconomic Profile 77
Macroeconomic Indicators 77
Part X Research Methodology 82
Methodology overview 82
Secondary research 83
Market modeling 84
Creating an initial data model 84
Revising the initial data model 84
Creating a final estimate 85
Creating demographic value splits 85
Primary research 85
Data finalization 86
Ongoing research 86
Part XI Appendix 87
Future readings 87
How to contact experts in your market 87
Disclaimer 87


Index of Figures
Chart 1: Feminine care, Thailand, value by segment (THBm), 2004?14 19
Chart 2: Feminine care, Thailand, market segment growth comparison, by value, 2004?14 22
Chart 3: Feminine care, Thailand, volume by market segment (units, million), 2004?14 25
Chart 4: Feminine care, Thailand, market segment growth comparison, by volume, 2004?14 25
Chart 5: Feminine care, Thailand, market share by value (%), 2008-2009 27
Chart 6: Feminine care, Thailand, sales channels by value (%), 2008-2009 30
Chart 7: Pantiliners and shields, Thailand, value (THBm), 2004?14 40
Chart 8: Pantiliners and shields, Thailand, volume (units, million), 2004?14 43
Chart 9: Pantiliners and shields, Thailand, market share by value (%), 2008-2009 45
Chart 10: Pantiliners and shields, Thailand, sales channels by value (%), 2008-2009 48
Chart 11: Sanitary pads, Thailand, value (THBm), 2004?14 53
Chart 12: Sanitary pads, Thailand, volume (units, million), 2004?14 56
Chart 13: Sanitary pads, Thailand, market share by value (%), 2008-2009 58
Chart 14: Sanitary pads, Thailand, sales channels by value (%), 2008-2009 61
Chart 15: Global feminine care industry split (value terms, 2009), top five countries 66
Chart 16: Global feminine care market sales, 2004–09, top five countries 68
Chart 17: Global feminine care industry split (volume terms, 2009), top five countries 70
Chart 18: Global feminine care industry volume, 2004–09, top five countries 72
Chart 19: Annual data review process 83


Index of Tables
Data table 1: Feminine care category definitions 7
Data table 2: Feminine care sales channels 8
Data table 3: Feminine care, Thailand, value by segment (THBm), 2004-2009 17
Data table 4: Feminine care, Thailand, value projection by category (THBm), 2009-2014 18
Data table 5: Feminine care, Thailand, value by segment ($m), 2004-2009 20
Data table 6: Feminine care, Thailand, value projection by category ($m), 2009-2014 21
Data table 7: Feminine care, Thailand, volume by market segment (units million), 2004-2009 23
Data table 8: Feminine care, Thailand, volume projection by category (units million), 2009-2014 24
Data table 9: Feminine care, Thailand, brand sales by value (%), 2008-2009 26
Data table 10: Feminine care, Thailand, value by brand (THBm), 2008-2009 26
Data table 11: Feminine care, Thailand, market share by value (%), 2008-2009 28
Data table 12: Feminine care, Thailand, value by industry player (THBm), 2008-2009 28
Data table 13: Feminine care, Thailand, sales channels by value (%), 2008-2009 29
Data table 14: Feminine care, Thailand, value by sales channel (THBm), 2008-2009 29
Data table 15: Feminine care, Thailand, spending per person (THB), 2004-2009 31
Data table 16: Feminine care, Thailand, future spending per person (THB), 2009-2014 32
Data table 17: Feminine care, Thailand, spending per person ($), 2004-2009 32
Data table 18: Feminine care, Thailand, future spending per person ($), 2009-2014 33
Data table 19: Feminine care, Thailand, consumption per person (units), 2004-2009 33
Data table 20: Feminine care, Thailand, future consumption per person (units), 2009-2014 34
Data table 21: Johnson & Johnson key facts 35
Data table 22: Procter & Gamble Firms, the key facts 37
Data table 23: Pantiliners and shields, Thailand, value (THBm), 2004-2009 39
Data table 24: Pantiliners and shields, Thailand, value projection (THBm), 2009-2014 40
Data table 25: Pantiliners and shields, Thailand, value ($m), 2004-2009 41
Data table 26: Pantiliners and shields, Thailand, value projection ($m), 2009-2014 41
Data table 27: Pantiliners and shields, Thailand, volume (units, million), 2004-2009 42
Data table 28: Pantiliners and shields, Thailand, volume projection (units, million), 2009-2014 43
Data table 29: Pantiliners and shields, Thailand, brand sales by value (%), 2008-2009 44
Data table 30: Pantiliners and shields, Thailand, value by brand (THBm), 2008-2009 44
Data table 31: Pantiliners and shields, Thailand, market share by value (%), 2008-2009 46
Data table 32: Pantiliners and shields, Thailand, value by industry player (THBm), 2008-2009 46
Data table 33: Pantiliners and shields, Thailand, sales channels by value (%), 2008-2009 47
Data table 34: Pantiliners and shields, Thailand, value by sales channel (THBm), 2008-2009 47
Data table 35: Pantiliners and shields, Thailand, spending per person (THB), 2004-2009 49
Data table 36: Pantiliners and shields, Thailand, future spending per person (THB), 2009-2014 49
Data table 37: Pantiliners and shields, Thailand, spending per person ($), 2004-2009 50
Data table 38: Pantiliners and shields, Thailand, future spending per person ($), 2009-2014 50
Data table 39: Pantiliners and shields, Thailand, consumption per person (units), 2004-2009 51
Data table 40: Pantiliners and shields, Thailand, future consumption per person (units), 2009-2014 51
Data table 41: Sanitary pads, Thailand, value (THBm), 2004-2009 52
Data table 42: Sanitary pads, Thailand, value projection (THBm), 2009-2014 53
Data table 43: Sanitary pads, Thailand, value ($m), 2004-2009 54
Data table 44: Sanitary pads, Thailand, value projection ($m), 2009-2014 54
Data table 45: Sanitary pads, Thailand, volume (units, million), 2004-2009 55
Data table 46: Sanitary pads, Thailand, volume projection (units, million), 2009-2014 56
Data table 47: Sanitary pads, Thailand, brand sales by value (%), 2008-2009 57
Data table 48: Sanitary pads, Thailand, value by brand (THBm), 2008-2009 57
Data table 49: Sanitary pads, Thailand, market share by value (%), 2008-2009 59
Data table 50: Sanitary pads, Thailand, value by industry player (THBm), 2008-2009 59
Data table 51: Sanitary pads, Thailand, sales channels by value (%), 2008-2009 60
Data table 52: Sanitary pads, Thailand, value by sales channel (THBm), 2008-2009 60
Data table 53: Sanitary pads, Thailand, spending per person (THB), 2004-2009 62
Data table 54: Sanitary pads, Thailand, future spending per person (THB), 2009-2014 62
Data table 55: Sanitary pads, Thailand, spending per person ($), 2004-2009 63
Data table 56: Sanitary pads, Thailand, future spending per person ($), 2009-2014 63
Data table 57: Sanitary pads, Thailand, consumption per person (units), 2004-2009 64
Data table 58: Sanitary pads, Thailand, future consumption per person (units), 2009-2014 64
Data table 59: Global feminine care market sales, 2009 65
Data table 60: Global feminine care industry split (value terms ($m), 2009), top five countries 68
Data table 61: Global feminine care industry volume, 2009 69
Data table 62: Global feminine care industry split (volume terms, 2009), top five countries 72
Data table 63: Leading players, top five countries 73
Data table 64: Thailand feminine care new product launches reports, by firm, 2009 74
Data table 65: Thailand feminine care new product launches SKUs, by firm, 2009 74
Data table 66: Thailand feminine care new product launches (reports), by flavor and fragrances, 2009 75
Data table 67: Thailand feminine care new product launches (reports), by ingredients (top 10 ingredients), 2009 75
Data table 68: Thailand feminine care new product launches (reports), by package tags or claims, 2009 76
Data table 69: Thailand feminine care new product launches - recent launches (2009) 76
Data table 70: Thailand population, by age group, 2004-2009 (millions) 77
Data table 71: Thailand population projection, by age group, 2009-2014 (millions) 78
Data table 72: Thailand population, by gender, 2004-2009 (millions) 78
Data table 73: Thailand population projection, by gender, 2009-2014 (millions) 79
Data table 74: Thailand nominal Gross Domestic Product, 2004-2009 (THBbn, nominal prices) 79
Data table 75: Thailand nominal Gross Domestic Product projection, 2009-2014 (THBbn, nominal prices) 79
Data table 76: Thailand real Gross Domestic Product, 2004-2009 (THBbn, 2000 prices) 80
Data table 77: Thailand real Gross Domestic Product projection, 2009-2014 (THBbn, 2000 prices) 80
Data table 78: Thailand real Gross Domestic Product, 2004-2009 ($bn, 2000 prices) 80
Data table 79: Thailand real Gross Domestic Product projection, 2009-2014 ($bn, 2000 prices) 81
Data table 80: Thailand consumer price index, 2004-2009 (2000=100) 81
Data table 81: Thailand consumer price index, 2009-2014 (2000=100) 81