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Market Focus: Trends and Developments in the Savory Snacks Sector in Russia

  • January 2014
  • -
  • GlobalData
  • -
  • 44 pages

Summary

Table of Contents

Product Synopsis

This report provides a concise overview of the Savory Snacks market in Russia. After reading this report, you will understand the size of the market, the economic, demographic and behavioral trends which will drive its evolution, and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?
This overview of the consumer and market dynamics of the Russian Savory Snacks sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
Demand for Snacks food in Russia is partly to keep pace with busy lives and partly for pleasure. Affordable prices and wide variety make Savory Snacks one of the favorite indulgences in Russia. The country's snacking habit in the packaged sector closely follows American-style Snack food that includes Chips, Crisps, Nuts andSeeds, Popcorn, and Pretzels in varying flavors and seasonings. The demand for healthy and good-for-you snacks, such as Whole-Wheat Pita Chips, Multi-Grain Crackers, and Popchips, is on the rise.

What are the key drivers behind recent market changes?
Most Snack foods are considered to be indulgence food. However, high income levels and health consciousness have raised demand for low fat and non-fat snack products that still taste good.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Russian Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.

Key Features and Benefits

Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Savory Snacks sector.

Key growth categories are highlighted by analyzing the market dynamics of major Savory Snacks categories.

Market shares are provided for the leading brands and private labels across Savory Snacks categories.

An overview of packaging trends in the Russian Savory Snacks sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

Russia is one of the fastest-growing economies in Europe. A growing middle class with rising disposable income is creating opportunities for premium Savory Snacks. Meanwhile, health conscious eating and an inclination towards convenience foods is increasing.

Hypermarkets and Supermarkets continue to constitute the majority share of retail space, followed by Convenience stores, and Food and Drink specialists. Retail market development in Russia varies significantly across geography, based on the level of urbanization, average monthly income and expenditure, and other regional parameters.

Mid-Lifers and Older Consumers constitute the largest population group; the convenience they demand will drive consumption of packaged Savory Snacks.

Women consume the most Savory Snacks products by volume. Amongst men, Older Consumers are the main consumers of Savory Snacks, whilst Mid-life women are the main consumers of Snacks amongst women.

The Potato Chips category is expected to increase its market share at the expense of Processed Snacks, Pretzels, and Nuts and Seeds. Potato chips are the number one bestselling snack in the world with Russia being one of the largest markets of potato chips.

Key Highlights

The most important motivation, by far, is the desire to indulge and treat oneself. In addition to indulging, products that suit the need for value-seeking are the most important product choice motivations in Russia's Savory Snacks sector.

Savory Snacks are consumed by a vast majority of the consumers as they provide an ideal accompaniment and add a fun element to hectic work lives and busy personal lives.

Russia's greater global integration has facilitated entry of more global brands in the Russian market, leading to familiarity with international brands.

Health will be one of the key influencers of Savory Snacks consumption, with rising healthcare costs an emerging concern for Russians.

Though currently of only moderate importance, consumers will increasingly look for snacks that meet age-specific needs.

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