Table of Contents
This report provides a concise overview of the Fragrances market in Brazil. After reading this report, you will understand the size of the market, and the economic, demographic, and behavioral trends that will drive its evolution, and the leading players within the market, allowing you to plan effectively for the future.
Introduction and Landscape
Why was the report written?
This overview of the consumer and market dynamics of the Brazilian Fragrances sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.
What is the current market landscape and what is changing?
Brazil's GDP growth at constant prices declined from a high of 7.5% in 2010 to less than 1% in 2012. Although the growth rate picked up in 2013 to 2.5%, it is projected to remain well below 5% until2017. Coupled with high inflation and a high interest rate, this will limit the potential growth in the Fragrances market. Despite this slowdown, Brazil's Fragrances market continues to be one of the fastest-growing in the global market and overall growth in the market will be primarily driven by Female consumers.
What are the key drivers behind recent market changes?
The most important market driver is New Gender Behaviors as Brazilian consumers want Fragrances that emphasize gender characteristics.
What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Brazilian Fragrances sector. This allows for the rapid identification of key growth opportunities across major Fragrances categories and their packaging.
Key Features and Benefits
Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Fragrances sector.
Key growth categories are highlighted by analyzing the market dynamics of major Fragrances categories.
Market shares are provided for the leading brands and private labels across Fragrances categories.
An overview of packaging trends in the Brazilian Fragrances sector is provided, including primary packaging material and type, packaging closures, and outer packaging.
Key Market Issues
Direct sales account for more than 50% of Fragrances sales in Brazil. Operated by a large network of sales agents, the majority of whom are women, direct sales are important in reaching out to consumers belonging to lower socio-economic groups.
In the Wealth Group cohort, both Better off and Hard-pressed male and female consumers have a large share suggesting opportunities for both the Premium and Mass Fragrances market in Brazil.
Private label penetration in the Brazilian Fragrances market is less than 5%, as the presence of established brands presents a high entry barrier for private labels.
Brazil's Fragrances market is currently the largest in the world after it overtook the US in 2010.While Mass Fragrances account for more than 90% of the market, Premium Fragrances have recorded fast growth based on strong demand from the country's increasingly affluent population. Low GDP growth coupled with high inflation and a high interest rate will limit the potential growth in the Fragrances market, especially in the Premium category.
Modern day men and women attach high importance to personal appearance and grooming. With more women in the workforce, and backed by higher disposable income, women are driving demand for Female Fragrances.
Consumers want Fragrances that meet their age-specific needs, often linked to a particular scent profile or style associated with a particular age group.
Increased demand for Fragrances with natural ingredients, that are also environmentally friendly, have led to the launch of a number of niche products.
Brazil's middle income population with aspiring lifestyles have shown a preference to trade up to Premium brands in smaller pack sizes.
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