Table of Contents
Managing the Data Explosion
The data center cooling solutions market is experiencing pivotal change. The explosion of data volume and complexity in the North American market has forced quick decisions and innovative solutions to manage the increased heat densities generated by new server equipment. This study focuses on the active cooling solutions market for data centers in North America. The conclusions formed herein are based on extensive primary research, with rigorous cross-checking and analysis; the study provides predictive forecasts of market evolution for the period 2013–2018. Analysis focuses on market metrics including overall market size and growth rate, market segment sizes and growth rates, competitive analysis, and unit and price analysis.
• The North American data center cooling market will experience a compound annual growth rate (CAGR) of X% over the forecast period of 2013–2018. This growth is higher than historic development due to the recovery of the North American market following the recession of 2008, as well as the explosion in data volume and complexity.
• The market size in 2012 was $Xmillion, and is expected to grow to $Xmillion over the course of the forecast period.
• Server density is increasing with high-performance computing and colocation, necessitating the development of increasingly powerful cooling solutions. The server density range is increasing, as low-density servers still find application and create a market for a diverse range of solutions to suit the spectrum of cooling need.
• Retrofits for legacy data centers provide a large opportunity for airflow management, data center infrastructure management (DCIM), real-time monitoring, and updating of active cooling systems.
• Hosting, telecommunications, and colocation verticals dominate the largest builds though ample market shares exist for commercial, health care, finance, education, and industrial. Company data is being increasingly perceived as a vital asset, even in verticals where that might not have historically been the case.
• Reliability, serviceability, and performance are still the key factors in data center cooling. The concerns over downtime losses can outweigh the desire for data center operators to reduce operational expenditure. This trend slows the adoption of new technologies that are perceived to be untested.
• Operational efficiency is gaining momentum as a key driver for cooling solutions, particularly at the hyper-scale level for high-tech verticals. As new technologies and practices are adopted and demonstrated to provide operational expenditure savings and environmental benefits, other verticals will follow. Media pressure on data center operators to adopt green initiatives and reduce energy usage encourages the adoption of efficient systems.
• DCIM and real-time monitoring are gaining additional market prominence as operational expenditure comes into focus for data center operators. Following the recession of 2008, all aspects of total cost of ownership have come under scrutiny.
1. Total cost of ownership (TCO) is more easily controlled via DCIM and real-time monitoring.
2. Data center market diversity requires a variety of cooling solutions.
3. Retrofit opportunities exist for huge OPEX savings and environmental benefit.
4. Rapid server chip configuration evolution requires future-proof cooling solutions.
5. Modular and containerized data centers have a disruptive influence.
Key Questions This Study Will Answer
Is the market growing, how long will it continue to grow, and at what rate?
Are the existing competitors correctly structured to meet customer needs?
Is this an industry or a market? Will these companies/products/services continue to exist or will they be acquired by other companies? Will the products/services become features in other markets?
How will the structure of the market change with time? Is it ripe for acquisitions?
Are products/services that meet customer needs currently available, or is additional development needed?
Are the vendors in the space ready to go it alone, or do they need partnerships in order to take their business to the next level?
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