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EXECUTIVE SUMMARY

The report titled “The US Farm Equipment Industry Outlook to 2017 – Smart Technology Solutions Driving the Demand” provides a comprehensive analysis of the market size of the US Farm Equipment Industry on the basis of total manufacturers shipment and revenue generated from consumption in the US. The report provides a brief overview of agricultural equipment and machinery production in the US covered in terms of various segments such as tractors, harvesting machinery, turf, haying machinery, planting machinery and others. The report examines export-import situation of the industry, through the period 2006 to 2012. The analysis has been further extended to cover the competitive picture of the industry, thereby detailing the market share and company profiles of major players operating in the farm equipment business in the US. The report also provides the major trends and developments driving the growth of farm equipment market in the US observed over the last few years. Future outlook of the market in the country has been provided on the basis of revenue from both consumption and production over the next five years.

Farm income, economic conditions, technological advancement, weather, agricultural productivity, inflation and others are some of the major factors upon which the consumption and production of farm equipment market rests in the US.

The US farm equipment market has registered a moderate surge with an overall value of shipments reaching to USD ~ million in 2012, grown at CAGR of 4.8% since the year 2006. In 2012, the industry observed a major slump in its value of shipments, clocking growth at a negative rate of 12.2%. This decline in the value of shipments has been primarily attributed to severe drought conditions that prevailed during the year thereby, resulting in the poor level of productivity. However, the situation is expected to recover owing to various measures taken by the government towards improving the harvest conditions in the country.

Agricultural equipments market is comprised of broad ranging machines and tools which gives support to various types of farming activities, thereby enhancing both quantity and the quality of the produce. In the entire farm equipment industry in the US, the market share of tractors was registered to be the highest, commanding more than ~% of the market space in terms production value. In 2012, the total value of tractor shipments stood at around USD ~ million. The US tractor market has witnessed growth at a relatively healthier CAGR of 9.4%, as recorded since 2006. Although, 2WD tractor types have long dominated the US tractor market, the demand for 4WD tractors has been gaining a strong foothold as reflected by its growing market share observed over the last few years. The harvesting machinery commanded the second largest share in the overall farm equipment market in the US in 2012. The segment of ‘commercial turf and ground care equipment’ registered a substantial decline in its shipment value at a negative CAGR of 6.2% since 2006, yet maintaining the third position in the overall farm equipment market in the country in terms of the shipment value as observed in 2012. While the lowest growth was witnessed in the turf segment of the market, the highest growth was recorded in the ‘plows, harrows and cultivators’ segment that registered stimulation at a comparatively higher CAGR of ~% from 2006-2012.

The industry’s future is expected to be driven by exports, with increased demand arising from the emerging nations of Asia and other regions of the globe. Additionally, the farm equipments are likely to witness technological advancements and innovation in machinery application. There has been a constant incline registered in the country’s population particularly owing to an increased level of immigration taking place from the several nations of the world. This effect has in turn resulted in increased demand for food in the country. Further, in order to cater to this growing demand for food, farmers are under the pressure to increase farm productivity, thereby leading to a high consumption of farm equipments. The market for farm equipments in the US has been further estimated to grow at a reasonable CAGR of 7.7%, thus clocking shipments worth USD 34,294.1 million by 2017.

The US farm equipments market continues to be highly concentrated with only a few major players dominating the market space. In 2011, the companies including John Deere, CNH, and AGCO together constituted around ~% of the agricultural equipment market space in the country. John Deere continued its leadership as the country’s largest farm equipment player contributing nearly ~% of the market share as observed in 2011. Some other players operating in the country’s farm equipment business include Caterpillar, Lindsay Corp., Kubota, Mahindra and others.

KEY TOPICS COVERED IN THE REPORT

- Market Size of the US Farm Equipment Market by total value of Manufacturers’ Shipment and Revenue Generated from Domestic Consumption, 2006-2012.
- Market Segmentation of the US Farm Equipment Market by, Different Types of Machinery, 2006-2012.
- Market Segmentation of Tractors on the Basis of Horsepower, 2WD and 4WD, 2006-2012.
- The US Farm Equipment Market Performance on the Basis of Exports and Imports, 2006-2012.
- Market Share of Major Players in the US Farm Equipment Industry, 2011
- Trends and Developments of the US Farm Equipment Market.
- Profiles of Major Players Operating in Farm Equipment Business in the US.
- Future Outlook and Projections of the US Farm Equipment Market on the basis of production and consumption, 2013-2017

Table Of Contents

The US Farm Equipment Industry Outlook to 2017 - Smart Technology Solutions Driving the Demand
TABLE OF CONTENTS

1. The US Farm Machinery and Equipments Market Introduction
2. The US Farm Machinery and Equipments Industry Value chain
3. The US Farm Machinery and Equipments Market Size, 2006 -2012
3.1. By Production, 2006-2012
3.2. By Consumption, 2006-2012
4. The US Farm Machinery and Equipments Market Segmentation by Type of Equipments
4.1. The US Farm-type Wheel Tractors and Attachments Introduction and Market Size, 2006-2012
4.1.1. The US Tractors Market Segmentation by Number of Wheel Driven by Engine, 2006-2012
4.1.1.1. By 2WD Farm Tractors
4.1.1.2. By 4WD Farm Tractors
4.2. The US Harvesting Machinery Market Introduction and Size, 2006-2012
4.3. The US Commercial Turf and Grounds Care Equipment Introduction and Market Size, 2006-2012
4.4. The US Farm Dairy Machines, Sprayers, Dusters, and Farm Blowers Market Introduction and Size, 2006-2012
4.4.1. The US Farm Dairy Machines, Sprayers, Dusters, and Farm Blowers Market Segmentation, 2006-2011
4.5. The US Haying Machinery Market Introduction and Size, 2006-2012
4.5.1. The US Haying Machinery Market Segmentation, 2006-2012
Balers including Stackers
Conditioners and Windrowers
Mowers (Cutter and Bar Type, Including Drum and Disk)
Rakes
4.6. The US Planting, Seeding, and Fertilizing Machinery Market Introduction and Size, 2006-2012
4.6.1. The US Planting, Seeding, and Fertilizing Machinery Market Segmentation, 2007-2011
Planting and Seeding Machinery in the US, 2007-2011
Fertilizing Machinery in the US, 2007-2011
4.7. The US Plows, Harrows and Cultivators and Weeders Market
4.7.1. The US Plow Equipment Market Introduction and Size, 2007-2011
4.7.1.1. The US Plow Market Segmentation, 2007-2011
4.7.2. The US Harrows Market Introduction and Size, 2007-2011
4.7.2.1. The US Harrow Equipment Market Segmentation, 2007-2011
4.7.3. The US Cultivator and Weeders Equipment Market Introduction and Size, 2007-2011
4.8. The US Parts for Farm Machinery Introduction and Market Size, 2006-2012
4.9. Other Agricultural Equipments in the US
Market Size, 2006-2012
Market Segmentation
5. Exports and Imports in the US Farm Machinery and Equipments Industry, 2006-2012
Exports
Imports
6. The US Farm Machinery and Equipments Industry Trends and Developments
Smart Farming Equipments
Focus on Bigger Machines
Incorporating Wireless Communication Logistics
Focus on Equipment Advances
7. Market Share of Major Players in the US Farm Machinery and Equipments Industry, 2011
8. Company Profile of Major Players in the US Farm Equipments Industry
8.1. John Deere
8.1.1. Company Overview
8.1.2. Business Strategy
8.2. CNH
8.2.1. Company Overview
8.2.2. Business Strategy
8.3. AGCO
8.3.1. Company Overview
8.3.2. Business Strategy
9. The US Agricultural Equipment Market Future Outlook and Projections, 2013-2017
9.1. Cause and Effect Relationship in The US Agricultural Equipment Market
10. Macro Economic Factors of the US Farm Machinery and Equipments Market
10.1. The US Farm Income, 2006-2017
10.2. The US Total Direct Government Payments to Agriculture, 2006-2017
10.3. The US Agricultural Produce, 2006-2017
10.4. The US Inflation Rate, 2007-2013
10.5. The US Farm Land Area, 2006-2017
10.6. The US Lending Rates, 2006-2017
11. Appendix
11.1. Market Definitions
11.2. Abbreviations
11.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
11.4. Disclaimer



LIST OF FIGURES

Figure 1: The US Agricultural Industry Value Chain and Equipments Used
Figure 2: The US Farm Machinery and Equipment Market Size by Total Value of Manufacturer's Shipment in USD Million, 2006 -2012
Figure 3: The US Farm Machinery and Equipment Market Size by Domestic Consumption in USD Million, 2006 - 2012
Figure 4: The US Tractor and Tractor Attachments Market Size by Total Value of Manufacturer's Shipments in USD Million, 2006-2012
Figure 5: The US Two-Wheel Drive Tractors Market Segmentation by Horsepower on the Basis of Unit Sales, 2006 - 2012
Figure 6: The US Four-Wheel Drive Tractors Market Size on the Basis of Sales in Units, 2006-2012
Figure 7: The US Harvesting Machinery Market Size by Total Value of Manufacturer's Shipments in USD Million, 2006 - 2012
Figure 8: The US Commercial Turf and Ground Care Equipment Market Size by Total Value of Manufacturer's Shipments in USD Million, 2006-2012
Figure 9: The US Farm Dairy Machines, Sprayers and Dusters, and Farm Blowers Market Size by Total Value of Manufacturer's Shipments in USD Million, 2006-2012
Figure 10: The US Haying Machinery Market Size by Total Value of Manufacturer's Shipments in USD Million, 2006-2012
Figure 11: The US Planting, Seeding, and Fertilizing Machinery Market Size by Total Value of Manufacturer's Shipments in USD Million, 2006-2012
Figure 12: The US Plows Equipments Market Size on the Basis of Total Value of Manufacturer's Shipments in USD Million, 2007-2011
Figure 13: The US Harrow Equipment Market Size on the Basis of Total Value of Manufacturer's Shipments in USD Million, 2007-2011
Figure 14: The US Cultivator and Weeder Equipment Market Size on the Basis of Total Value of Manufacturer's Shipments in USD Million, 2007-2011
Figure 15: The US Plows, Harrows, and Cultivators and Weeders Market Size by Total Value of Manufacturer's Shipments in USD Million, 2006-2012
Figure 16: The US Farm Machinery Equipment Parts Market Size by Total Value of Manufacturer's Shipments in USD Million, 2006-2012
Figure 17: The US Other Agricultural Equipment Market Size by Total Value of Manufacturer's Shipments in USD Million, 2006-2012
Figure 18: The US Agricultural Equipment Exports and Imports Market on the Basis of Revenue in USD Million, 2006-2012
Figure 19: Market Share of Major Players Operating in the US Agricultural Equipment Industry in Percentage (%), 2011
Figure 20: The US Agricultural Equipment Market Future Projections on the Basis of Production and Consumption in USD Million, 2013-2017
Figure 21: The US Farm Income in USD Million, 2006-2017
Figure 22: Total Direct Government Payments to Agriculture in USD Million, 2006-2017
Figure 23: The US Agricultural Produce on the Basis of Crop Quantity in USD Million, 2007-2017
Figure 24: The US Inflation Rate in Percentage (%), 2006-2013
Figure 25: The US Farm Land Area in Million Acres, 2006-2017
Figure 26: The US Lending Rates in Percentage (%), 2006-2012



LIST OF TABLES

Table 1: The US Farm Machinery and Equipment Market Segmentation on the Basis of Contribution from Different Types of Equipment in terms of Total Value of Manufacturer's Shipment in Percentage (%), 2006-2012
Table 2: The US Farm Machinery and Equipment Market Segmentation on the Basis of Total Value of Manufacturer Shipment by Different Types of Equipment in USD Million (%), 2006-2012
Table 3: The US Two Wheel Drive Tractors Market Segmentation by Horsepower by Sales in Units, 2006-2012
Table 4: The US Farm Dairy Machines, Sprayers and Dusters, and Farm Blowers Market Segmentation by Types of Equipment on the Basis of Contribution in Percentage (%), 2006-2011
Table 5: The US Farm Dairy Machines, Sprayers and Dusters, and Farm Blowers Segment-wise Market Size by Total Value of Manufacturer's Shipments in USD Million, 2006-2011
Table 6: The US Haying Machinery Market Segmentation on the Basis of Contribution from Different Types of Equipments in Percentage (%), 2008-2011
Table 7: The US Haying Machinery Market Segmentation on the Basis of Revenue from Different Types of Equipments in USD Million, 2008-2011
Table 8: The US Planting, Seeding and Fertilizing Machinery Market Segmentation on the Basis of Contribution from Different Equipments in Percentage (%), 2007-2011
Table 9: The US Planting, Seeding and Fertilizing Machinery Market Segmentation on the Basis of Contribution from Different Equipments in USD Million, 2007-2011
Table 10: The US Plow Equipment Market Segmentation on the Basis of Contribution from Different Equipments in Percentage (%), 2007-2011
Table 11: The US Plow Equipment Market Segmentation on the Basis of Revenue from Different Equipments in USD Million, 2007-2011
Table 12: The US Harrow Equipment Market Segmentation on the Basis of Contribution from Different Equipments in Percentage (%), 2007-2011
Table 13: The US Harrow Equipments Market Segmentation on the Basis of Revenue from Different Equipments in USD Million, 2007-2011
Table 14: The US Other Agricultural Equipment Market Segmentation on the Basis of Contribution by Different Types of Equipments by Total Value of Manufacturer's Shipments in Percentage (%), 2007-2011
Table 15: The US Other Agricultural Equipment Market Segmentation on the Basis of Contribution by Different Types of Equipments by Total Value of Manufacturer's Shipments in USD Million, 2007-2011
Table 16: The US Wagon Market Segmentation by the Contribution from Different Equipments on the Basis of Total Value of Manufacturer's Shipments in USD Million, 2007-2011
Table 17: The US Wagon Market Segmentation by the Contribution from Different Equipments on the Basis of Total Value of Manufacturer's Shipments in Percentage (%), 2007-2011
Table 18: Top 10 Export Destinations for the US Farm Machinery on the Basis of Value in USD Million, 2012
Table 19: List of Product Offering by John Deere
Table 20: List of CNH Brands and their Product Offerings in the Agricultural Sector
Table 21: Cause and Effect Relationship Analysis between Industry Factors and Expected Agricultural Equipment Market Prospects
Table 22: Correlation Matrix of the US Farm Equipment Industry
Table 23: Regression Coefficients Output of the US Farm Equipment Industry



Companies Mentioned

John Deere, CNH Global, AGCO

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