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EXECUTIVE SUMMARY

The report titled “India Maternity and Baby Care Industry Outlook to 2018 – Hybrid Expansion of Retail and Online Channels to Lead Future Growth” presents a comprehensive analysis of the industry covering aspects including market size of maternity and baby care products market by revenue and market segmentation by product categories in each industry. The report also entails a detailed description on the recent trends and developments in the baby care and maternity products market in and competitive scenario of major players in the industry along with providing market share of major companies in each segment of baby care market.
India is considered to be one of the desirable destinations for retail businesses across the world, making it a lucrative market for business in untapped markets such that of maternity and baby care products. The Indian maternity and baby care products market has been witnessing tremendous growth in the last few years in comparison to the other emerging markets across the world. The maternity products industry in India grew from INR ~ million in 2008 to INR ~ million in 2013, recording a CAGR of 16.0% from 2008-2013. Cherish maternity wear; Morph Maternity and Zeme were the first few entrants in the industry. Maternity apparel is one of the fastest growing segments of the industry, making a contribution of nearly ~% in 2013, followed by pillows and cushions, books and CD’, contributing nearly ~% and ~% in the market.

The unorganized sector was the dominant segment in maternity products market, holding ~% share in 2009 which grew to ~% share in 2012. EBO’s held the highest share of ~% in the market revenue in 2012 followed by MBOs such as sales through shopper’s stop and lifestyle which held nearly ~% share in overall market revenue in 2012. Online sales captured a share of ~ in maternity products market in India in 2012.

The maternity products market in India is largely concentrated amongst the giant retail stores, Mom & Me and Mothercare with the former having a greater market share as compared to the latter. The market share of Mom & Me on the basis of retail store presence in maternity products market in India in 2012 was ~% while Mothercare captured approximately ~% share in the market in terms of retail stores.

The baby care products industry in India has experienced exceptional growth in the recent years making India a lucrative market for such products amongst the other emerging nations. Until now, the market was considered to be a niche industry from an Indian perspective but now is ready for the transmogrification into a high potential and satiated industry. The market for baby care products in India has increased from INR 34,564.8 million in 2008 to INR ~ million in 2013, registering a CAGR of 11.8% during the period. Baby Food and Skin Care are the largest segment contributors to the baby care products industry having a market share of ~% and ~% respectively in 2013. This was followed by toiletries and baby bath care products which together grew from ~% share in 2008 to ~% share in 2013. Baby hair care market, however is niche and captured a small share of ~% in baby care market in 2013. Shampoo, hair oil and conditioners accounted for ~%, ~%, ~% share in the baby hair care market revenue in 2013.

Dabur, Johnson and Johnson, Wipro and Emami are the market leaders in baby massage oil market, together holding nearly ~% market share. Hair care market for babies is majorly held by Johnson and Johnson holding a market share of ~% in 2012. In dried baby food market in the country, Nestle held a dominant share of ~% followed by Danone Nutricia with a market share of ~% in 2012. Baby bath care products market was majorly tapped by Johnson and Johnson capturing nearly ~% share in the market followed by Wipro, Emami and Himalaya with a combined share of ~% in 2012.

KEY TOPICS COVERED IN THE REPORT

- Market Size of India Maternity Products Market by Revenue, 2008-2013
- Market Size of India Baby Care Products Market by Revenue, 2008-2013
- Market Segmentation of India Maternity Products Market by Key Product Categories (Maternity Apparels, Pillow and Cushions, Books and CDs, Ethnic Wear, Western Wear – tops, bottoms, dresses and tunics, nightwear and maternity accessories, Maternity creams, lotions, feeding accessories, support belts), by Organizational Structure and by Distribution Channels
- Market Segmentation of India Baby Care Products by Baby food, skin care (Baby massage oils, creams and moisturizers, powders), toiletries (diapers), hair care (Hair oils. Conditioners, shampoo), bath care (shower gel, body wash, bubble bath) and convenience products, 2008-2013
- Market Sub Segmentation of each product category in baby care market
- Trends and Developments in India Maternity and Baby Care Products Market
- Market Size and Share analysis of Major players in Online Baby Care Market
- Market Share of Major Players in Baby Creams and Moisturizers market, massage oils, bath care, hair care, dried baby food and infant milk formula market
- Future Outlook and Projections of India Maternity and Baby Care Market, 2014-2018

Table Of Contents

India Maternity and Baby Care Industry Outlook to 2018 - Hybrid Expansion of Retail and Online Channels to Lead Future Growth
TABLE OF CONTENTS

1. India Maternity and Baby Care Products Market Introduction
New Age Maternity Benefits Provided to Women
2. India Maternity Products Introduction and Market Size, 2008-2013
3. India Maternity Products Market Segmentation, 2013
3.1. India Maternity Apparels Market Introduction and Size, 2008-2013
3.1.1. India Maternity Apparels Market Segmentation, 2012
3.1.1.1. By Ethnic and Western Wear, 2012
3.1.1.1.1. India Maternity Western Wear Market Segmentation, 2012
3.2. India Maternity Pillows and Cushions Introduction and Size, 2008-2013
3.3. India Maternity Books and CD's Market Introduction and Size, 2013
3.4. India Maternity Creams and Lotions, Feeding Accessories, Support Belts and Others Market Introduction and Size, 2013
3.5. By Organizational Structure, 2009 and 2012
3.6. By Distribution Channels (EBO, MBO and Online), 2012
4. India Online Maternity Products Market
4.1. Introduction and Market Size, 2012
4.2. Competitive Scenario of Online Maternity Products Players in India
5. Trends and Development in India Maternity Products Market
Rising Awareness and Evolving Attitude Towards Maternity Wear
Celebrity Pregnancies Drive Trends in Maternity Industry
Emerging Trend of Organic Maternity Clothing
6. SWOT Analysis of India Maternity Products Market
7. Competitive Retail Landscape of Major Maternity Brands in India
8. Profile of Major Players in Maternity Products Market in India
9. India Maternity Products Market Future Outlook and Projections, 2014-2018
10. India Baby Care Products Market
10.1. Introduction and Market Size, 2008-2013
11. India Baby Care Products Market Segmentation, 2008-2013
11.1. India Baby Food Market Introduction and Size, 2008-2013
11.1.1. India Baby Food Market Segmentation, 2008-2013
11.1.1.1. By Dried Baby Food Market, 2008-2013
11.1.1.2. By Infant Milk Formula Market, 2008-2013
11.2. India Baby Skin Care Market Introduction and Size, 2008-2013
11.2.1. India Baby Skin Care Market Segmentation, 2008-2013
11.2.1.1. By Massage Oils, 2008-2013
11.2.1.2. By Creams and Moisturizers, 2008-2013
11.2.1.3. By Powders, 2008-2013
11.3. India Baby Diaper Market Introduction and Size, 2008-2013
History of Diapers
11.4. India Baby Bath Care Market Introduction and Size, 2008-2013
11.4.1. India Baby Bath Care Market Segmentation, 2008-2013
By Soaps and Others (Shower Gel, Body Wash, Bubble Bath Wash and Others), 2008-2013
11.5. India Baby Convenience Products Market Introduction and Market Size, 2008-2013
11.5.1. India Baby Convenience Products Market Segmentation, 2012
11.6. India Baby Hair Care Market Introduction and Size, 2008-2013
11.6.1. India Baby Hair Care Market Segmentation, 2013
By Shampoo, Hair Conditioner and Hair Oil, 2013
12. India Online Baby Care Products Market
12.1. Introduction and Market Size, 2008-2013
12.2. India Online Baby Care Products Market Segmentation by Product Categories, 2012
12.3. Market Share of the Major Players in India Online Baby Care Products Market, 2012
13. Trends and Developments in India Baby Care Products Market
14. SWOT Analysis of India Baby Care Products Market
15. Government Regulations in India Baby Food Market
16. Market Share of Major Players in India Baby Care Products Market, 2012
16.1. By Skin Care, 2012
By Major Players in Baby Massage Oil Market, 2012
By Major Players in Baby Creams and Moisturizers and Powder Market, 2012
16.2. By Hair Care, 2012
16.3. By Bath Care, 2012
16.4. By Diaper Market, 2012
16.5. By Baby Food, 2012
By Major Players in Dried Baby Food Market, 2012
By Major Players in Infant Milk Formula Market, 2012
17. India Baby Care Products Market Future Outlook and Projections, 2014-2018
17.1. Cause and Effect Relationship between Dependent and Independent Factors Prevailing In Baby care products market
18. Competitive Landscape of India Baby Care Products Market
18.1. By Major Players in India Baby Personal Care Products Market
18.2. By Major Players in India Baby Food Market
18.3. By Major Players in India Baby Diaper Market
19. Macroeconomic Factors of Maternity and Baby Care Products Industry: Historical and Projected
19.1. Personal Disposable Income in India, FY'2008-FY'2018
19.2. Urban Population in India, 2008-2018
19.3. Birth Rate in India, 2008-2018
19.4. Infant Mortality Rate (IMR) in India, 2008-2018
19.5. Population in age group 0-4 years in India, 2008-2018
20. Appendix
20.1. Market Definitions
20.2. Abbreviations
20.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
20.4. Disclaimer



LIST OF FIGURES

Figure 1: India Maternity Products Market Size by Revenue in INR Million, 2008-2013
Figure 2: India Maternity Products Market Segmentation by Maternity Apparels, Pillows and Cushions, Books and CD's and others on the Basis of Contribution in Percentage (%), 2013
Figure 3: India Maternity Apparels Market Size by Revenue in INR Million, 2008-2013
Figure 4: India Maternity Apparels Market Segmentation by Ethnic Wear and Western Wear on the Basis of Contribution in Percentage (%), 2012
Figure 5: India Western Wear Maternity Apparels Market Segmentation on the Basis of Contribution in Percentage (%), 2012
Figure 6: India Maternity Pillows and Cushions Market Size by Revenue in INR Million, 2008-2013
Figure 7: India Maternity Products Market Segmentation by Unorganized and Organized Sector on the Basis of Contribution in Percentage (%), 2009 and 2012
Figure 8: India Maternity Products Market Segmentation by EBO, MBO and Online on the Basis of their Revenue Contribution in Percentage (%), 2012
Figure 9: Market Share of Major Maternity Brands in India in Percentage (%), 2012
Figure 10: India Maternity Products Industry Future Projections on the Basis of Revenue in INR Million, 2014-2018
Figure 11: India Baby Care Products Industry Market Size on Basis of Revenue in Percentage (%), 2008-2013
Figure 12: India Baby Care Products Segmentation by Product Categories on the Basis of Revenue Contribution in Percentage (%), 2008-2013
Figure 13: India Baby Food Market Size on the Basis of Revenue in INR Million, 2008-2013
Figure 14: India Baby Food Products Market Segmentation by Dried Baby Food, Infant Milk Formula and Specialty Food on the Basis of Revenue Contribution in Percentage (%), 2013
Figure 15: India Dried Baby Food Market Size on the Basis of Revenue in INR Million, 2008-2013
Figure 16: India Infant Milk Formula Market Size on the Basis of Revenue in INR Million, 2008-2013
Figure 17: India Baby Skin Care Market Size on the Basis of Revenue in INR million, 2008-2013
Figure 18: India Baby Massage Oil Market Size on the Basis of Revenue in INR million, 2008-2013
Figure 19: India Baby Creams and Moisturizer Market Size on the Basis of Revenue in INR million, 2008-2013
Figure 20: India Baby Powder Market Size on the Basis of Revenue in INR Million, 2008-2013
Figure 21: India Baby Diaper Market Size on the Basis of Revenue in INR Million, 2008-2013
Figure 22: India Baby Bath Care Market Size on the Basis of Revenue in INR Million, 2008-2013
Figure 23: India Baby Bath Care Products Segmentation by Soaps and Others on the Basis of their Revenue Contribution in Percentage (%), 2008-2013
Figure 24: India Convenience Products Market Size on the Basis of Revenue in INR Million, 2008-2013
Figure 25: Baby Convenience Products Market Segmentation by Product Categories on the Basis of Contribution in Percentage (%), 2012
Figure 26: India Toys Market Segmentation by Plush Toys, Plastic Toys and Electronic Toys on the Basis of their Revenue Contribution in Percentage (%), 2012
Figure 27: India Baby Hair Care Products Market Size on the Basis of Revenue in INR Million, 2008-2013
Figure 28: India Baby Hair Care Market Segmentation by Shampoo, Hair Oil and Conditioner on the Basis of their Revenue Contribution in Percentage (%), 2013
Figure 29: India Online Baby Care Market Size on Basis of their Revenue Percentage (%) Contribution, 2008-2013
Figure 30: India Online Baby Care Products Segmentation by Product Cateogries on the Basis of Contribution in Percentage (%), 2012
Figure 31: Market Share of Major Players in India Online Baby Care Market on the Basis of Revenue Contribution in Percentage (%), 2012
Figure 32: Market Share of Major Players in Baby Massage Oil Market on Basis of Their Revenue Contribution in Percentage (%), 2012
Figure 33: Market Share of Major Players in Baby Creams and Moisturizer and Baby Powder Market on Basis of Their Revenue Contribution in Percentage (%), 2012
Figure 34: Market Share of Major Players in India Baby Hair Care Segment on the Basis of Revenue Contribution in Percentage (%), 2012
Figure 35: Market Share of Major Players in India Baby Bath Care Segment on the Basis of Revenue Contribution in Percentage (%), 2012
Figure 36: Market Share of Major Players in India Baby Diaper Market on the Basis of Revenue Contribution in Percentage (%), 2012
Figure 37: Market Share of Major Players in India Dried Baby Food Market on the Basis of Revenue Contribution in Percentage (%), 2012
Figure 38: Market Share of Major Players in India Infant Milk Formula Market on the Basis of Revenue Contribution in Percentage (%), 2012
Figure 39: India Baby Care Products Market Future Projections on the Basis of Revenue in INR Million, 2014-2018
Figure 40: India PDI in INR Million, 2008-2018
Figure 41: India Urban Population in Million, 2008-2018
Figure 42: India Birth Rate (per thousand population), 2008-2018
Figure 43: India Infant Mortality Rate (per 1000 live births) , 2008-2018
Figure 44: India Population (0-4 Years old) in Million, 2008-2018



LIST OF TABLES

Table 1: India Maternity Products Market Segmentation by Maternity Apparels, Pillows and Cushions, Books and CD's and others on the Basis of Revenue in INR Million, 2013
Table 2: India Maternity Apparels Market Segmentation by Ethnic Wear and Western Wear on the Basis of Revenue in INR Million, 2012
Table 3: India Western Wear Maternity Products Market Segmentation on the Basis of their Revenue in INR million, 2012
Table 4: India Maternity Products Market Segmentation by Unorganized and Organized Sector on the Basis of Revenue in INR Million, 2009 and 2012
Table 5: Competitive Landscape of Major Maternity Brands by Number of Retail Stores Present in India
Table 6: Competitive Landscape of Major Players in Maternity Products Industry in India
Table 7: India Baby Care Products Segmentation by Product Categories on the Basis of Revenue in INR Million, 2008-2013
Table 8: Major Brands in India Baby Food Market with Prices in INR, 2012
Table 9: Nutritional Comparative Performance of Baby Food
Table 10: Growth Potential of Baby Diaper Industry in Different Countries of the World
Table 11: India Baby Bath Care Products Segmentation by Soaps and Others on the Basis of their Revenue in INR Million, 2008-2013
Table 12: Baby Convenience Products Market Segmentation on the Basis of their Revenue in INR Million, 2012
Table 13: India Baby Toys Market Size on the Basis of Revenue in INR Million, 2008-2013
Table 14 : India Baby Hair Care Products Market Segmentation by Shampoo, Hair Oil and onditioners on the Basis of Revenue in INR Million, 2013
Table 15: India Online Baby Care Products Segmentation on the Basis of Contribution in Percentage (%), 2012
Table 16: Key Performance Indicators of Major Players in Online Baby Care Products Market in India
Table 17: Cause and Effect Relationship Analysis between Industry Factors and Expected Prospects of India Baby Care Products Market
Table 18: Competitive Landscape of Major Players in India Baby Personal Care Market
Table 19: Competitive Landscape of Major Players in the India Baby Food Market
Table 20: Competitive Landscape of Major Players in India Baby Diaper Market
Table 21: Population Distribution by Income Class in Percentage, 2005, 2015 and 2025
Table 22: Population of Age Group 0-4 Years across States of India, 2011
Table 23: Correlation Matrix of the India Baby Bath Care Products Market
Table 24: Regression Coefficients Output of the India Baby Bath Care Products Market



Companies Mentioned

Mom and Me, Mothercare, Nine Maternity, Zeme, Cherish Maternity, Babyoye.com, firstcry.com, Mamaandbebe.com, Jabong.com and Ebay.com, hushbabies.com, Dabur, Johnson and Johnson, Wipro, Emami, Himalaya, Kimberly Clark, PandG, Godrej, Nestle, Danone Limited

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