Mobile Messaging Uptake and Apps Surge Indicate Promise for a Fragmented Market

Executive Summary

•The enterprise mobile collaboration services market, as part of the unified communications-as-a-service (UCaaS) offerings, is one of the fastest growing segments in terms of subscription base and has immense growth potential in Asia-Pacific.
•In 2013, an estimated Xmillion active mobile collaboration services subscribers across the Asia-Pacific region utilized stand-alone email, messaging, conferencing, and social networking, as well as integrated services.
•Mobile email remained the largest segment in 2013, and active accounts reached an estimated Xmillion. A basic package including email, calendar, and corporate directory was the most well-accepted plan, with storage and advanced features (e.g., conferencing) as future up selling points.
•Mobile messaging is the fastest evolving segment, with numerous new mobile apps hitting the market in 2013. Enterprise-grade mobile clients for IM*/presence with guaranteed security are in high demand, and consumer-centric IM/presence mobile apps are likely to join the competition with feasible business models.
•Mobile voice is increasing as the prevalent adoption of VoIP* among enterprises. Network infrastructure is the key to ensure quality voice delivery.

CEO’s Perspective

- Mobile email is a major revenue contributor among all enterprise mobile collaboration applications.
- Mobile voice, messaging, and conferencing are the key growth areas.
- UC* solution vendors are enhancing and offering various bundled mobile collaboration applications.
- Corporate users consider the accessibility of enterprise applications on mobile devices essential.
- A hybrid model of integrating premises-based solutions and cloud services is gaining traction.

Market Definition and Scope

•For this research service, Frost & Sullivan defines enterprise mobile collaboration solutions as those that utilize mobile clients provisioned to mobile platforms including iOS, Android, and Windows. Such applications include mobile email, mobile voice, mobile messaging, mobile conferencing, and mobile enterprise social networking.
•Each mobile application mentioned above can be provided either as a stand-alone application or as a single integrated client with various bundles of functionalities enabled. For example, Cisco Jabber is an integrated client offering features such as voice, IM, and video. IBM iNotes is a stand-alone mobile email application.
•The scope of this research study only covers hosted/cloud-based services. On-premise installation with mobile applications as extensions of the existing in-house desktop solutions are discussed in a separate research study.
•Total market size and forecast are calculated based on installed lines (also known as active accounts) on subscription models including bundled packages and stand-alone applications. In order to avoid double counting, advanced and premium packages inclusive of multiple features and deployed by a single client are counted as one account.
•Market size and forecast by revenue are not provided in this research study primarily because the pricing models vary among the leading market participants. This aspect will be discussed in detail later in the research study.

Mobile Email
•Includes email and related calendaring software licenses installed on mobile devices such as smartphones and tablets (e.g., Microsoft® Exchange Online, IBM iNotes).

Mobile Voice
•Refers to softphone clients installed on mobile devices that access to public switch telephony networks (PSTN) such as Cisco Jabber Voice and Microsoft® Lync Voice.
•Covers paid mobile VoIP services offered by telecom operators or Internet telephony service providers (ITSP).

Mobile Messaging
•Includes IM/presence and unified messaging applications installed on mobile devices.
•IM/presence indicates a user’s real-time status within the corporate network; unified messaging integrates the storage of voicemail, fax, and email messages into a single platform accessible through email, phone, Web browser, or a unified client (e.g., Avaya Aura Messaging, Cisco Jabber for Everyone, Microsoft® Lync).

Mobile Conferencing
•Includes either stand-alone audio and video conferencing solutions or integrated solutions with enterprise communication tools such as email, IM/presence, and voice (e.g., Avaya Aura Conferencing with Avaya Flare Experience, Cisco Jabber, Microsoft® Lync Meetings).

Others
•Includes enterprise social network and team collaboration applications on mobile devices (e.g., Salesforce Touch (Chatter), Yammer On The Go).

Research & Methodology

Geographical Region Covered: Asia-Pacific, including Australia and New Zealand (ANZ); the Association of Southeast Asian Nations (ASEAN), i.e., Singapore, Malaysia, Philippines, Thailand, Vietnam, and Indonesia; Greater China, i.e., China mainland, Hong Kong, and Taiwan; India; Japan; and South Korea.

Base Year: 2013

Forecast Period: 2014 to 2018

The research methodology for this study includes:
•Interviews with equipment vendors, telecom operators, hosted/cloud service providers, channel partners, and customers
•Product use and demonstrations
•Frost & Sullivan published studies
•Decision support databases
•Company Web sites
•Published company financial statements
•IT journals and other secondary sources

Table Of Contents

Executive Summary
Market Definition and Scope
Market Overview—Total Mobile Collaboration Market
Enterprise Mobile Collaboration Services Market—Forecast and Trends
Adoption Trends by Applications
Subscription Model Analysis
Competitive Analysis
The Last Word
Appendix
The Frost and Sullivan Story

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