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Global Marketing Automation Software Market 2015-2019

  • May 2015
  • -
  • Infiniti Research Limited
  • -
  • 78 pages

About Marketing Automation Software
Marketing automation is a part of digital marketing software, which focuses on streamlining, scheduling, segmentation, and tracking of marketing campaigns. It helps to reduce repetitive tasks associated with the process. It also provides better user experience and help customers make better purchase decisions. Marketing automation software has features such as email marketing, campaign creation and management, data collection and storage, data analysis, and reporting. Marketing automation connects various marketing channels such as social media, email, and content marketing to collect data and analyze them.
Technavio's analysts forecast the global marketing automation software market to grow at a CAGR of 9.29% over the period 2014-2019.

Covered in this Report
This report covers the present scenario and the growth prospects of the global marketing automation software market for the period 2015-2019. To calculate the market size, the report considers revenue generated from marketing automation software, solutions, tools, applications, services, support, and maintenance.
Technavio's report, Global Marketing Automation Software Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It covers market landscape and its growth prospects in the coming years. The report also includes profile of key vendors operating in this market.

Key Regions
• Americas
• APAC
• EMEA

Key Vendors
• Adobe Systems
• IBM
• Oracle
• Salesforce
• SAP
• SAS Institute
Other Prominent Vendors

• Act-On Software
• Cognizant Technology Solutions
• eTrigue
• GreenRope
• Hatchbuck
• HubSpot
• inBoundio
• Infusionsoft
• Marketo
• Peaberry Software
• SharpSpring
• SilverPop Systems
• Teradata


Market Driver
• Increased Adoption of Digital Media
• For a full, detailed list, view our report

Market Challenge
• Selection of Appropriate Solution
• For a full, detailed list, view our report

Market Trend
• Cloud-based Solutions
• For a full, detailed list, view our report

Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

Table Of Contents

Global Marketing Automation Software Market 2015-2019
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Marketing Automation; Part of Digital Marketing Software
06.3 Marketing Automation Process
06.4 Ecosystem of Marketing Automation
06.5 Benefits and Uses
06.6 Market Size and Forecast
06.7 Five Forces Analysis
07. Market Segmentation by End-users
08. Geographical Segmentation
08.1 Segmentation of Global Marketing Automation Software Market by Geography 2014
08.2 Segmentation of Global Marketing Automation Software Market by Geographical 2014-2019
09. Key Leading Countries
09.1 US
09.2 Germany
09.3 China
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
17.1 Competitive Scenario
17.2 Leading Vendor Analysis
17.3 Top Vendors and Recent Acquisitions
17.4 Other Prominent Vendors
18. Key Vendor Analysis
18.1 Adobe Systems
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 Business Segmentation by Revenue 2013
18.1.4 Business Segmentation by Revenue 2012 and 2013
18.1.5 Geographical Segmentation by Revenue 2013
18.1.6 Business Strategy
18.1.7 Key Developments
18.1.8 SWOT Analysis
18.2 IBM
18.2.1 Key facts
18.2.2 Business overview
18.2.3 Business segmentation
18.2.4 business segmentation by revenue
18.2.5 Business segmentation by revenue 2013
18.2.6 Business segmentation by revenue 2012 and 2013
18.2.7 Geographical segmentation by revenue
18.2.8 Business strategy
18.2.9 Key developments
18.2.10 SWOT analysis
18.3 Oracle
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Business Segmentation by Revenue 2013
18.3.4 Business Segmentation by Revenue 2012 and 2013
18.3.5 Geographical Segmentation by Revenue 2013
18.3.6 Business Strategy
18.3.7 Recent Developments
18.3.8 SWOT Analysis
18.4 Salesforce.com
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Business Segmentation
18.4.4 Business Segmentation by Revenue 2013 and 2014
18.4.5 Geographical Segmentation by Revenue 2014
18.4.6 Business Strategy
18.4.7 Recent Developments
18.4.8 SWOT Analysis
18.5 SAP
18.5.1 Key Facts
18.5.2 Business Overview
18.5.3 Business Segmentation
18.5.4 Business Segmentation by Revenue 2013
18.5.5 Business Segmentation by Revenue 2012 and 2013
18.5.6 Geographical Segmentation by Revenue 2013
18.5.7 Business Strategy
18.5.8 Key Developments
18.5.9 SWOT Analysis
18.6 SAS Institute
18.6.1 Key Facts
18.6.2 Business Overview
18.6.3 Revenue Segmentation by Industry 2012
18.6.4 Geographical Segmentation by Revenue 2012
18.6.5 Business Strategy
18.6.6 Recent Developments
18.6.7 SWOT Analysis
19. Other Reports in this Series


List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Digital Marketing Software Segments
Exhibit 3: Global Digital Marketing Software Market Segmentation 2014
Exhibit 4: Process of Marketing Automation
Exhibit 5: Marketing Automation Ecosystem and Vendors
Exhibit 6: Global marketing automation software market 2014-2019 ($ billion)
Exhibit 7: Global Marketing Automation Software Market by End-User Segmentation 2014
Exhibit 8: Segmentation of Global Marketing Automation Software Market by Geography 2014
Exhibit 9: Segmentation of Global Marketing Automation Software Market by Geography 2014-2019
Exhibit 10: Segmentation of Global Marketing Automation Software Market by Geography 2014-2019 ($ billion)
Exhibit 11: Adobe Systems: Business Segmentation by Revenue 2013
Exhibit 12: Adobe Systems: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 13: Adobe Systems: Geographical Segmentation by Revenue 2013
Exhibit 14: IBM: business segmentation
Exhibit 15: IBM: business segmentation by revenue 2013
Exhibit 16: IBM: business segmentation by revenue 2013
Exhibit 17: IBM: business segmentation by revenue 2012 and 2013 ($ million)
Exhibit 18: IBM: geographical segmentation by revenue 2013
Exhibit 19: Oracle: Business Segmentation by Revenue 2013
Exhibit 20: Oracle: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 21: Oracle: Geographical Segmentation by Revenue 2013
Exhibit 22: Salesforce.com: Business Segmentation 2014
Exhibit 23: Salesforce.com: Business Segmentation by Revenue 2013 and 2014 (US$ million)
Exhibit 24: Salesforce.com: Geographical Segmentation by Revenue 2014
Exhibit 25: SAP: Business Segmentation
Exhibit 26: SAP: Business Segmentation by Revenue 2013
Exhibit 27: SAP: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 28: SAP: Geographical Segmentation by Revenue 2013
Exhibit 29: SAS Institute: Revenue Segmentation by Industry 2012
Exhibit 30: SAS Institute: Geographical Segmentation by Revenue 2012

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