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Strategic Analysis of the US Fleet and Vehicle Lease Market

  • February 2014
  • -
  • Frost & Sullivan
  • -
  • 95 pages

Recovery from Financial Crisis Generating Strong Growth

This research service analyzes the market for new fleet purchase, fleet lease, and consumer lease light cars and trucks in the United States. It includes unit shipment and revenue forecasts, pricing analyses, market structure, market share analyses, market drivers and restraints, and key conclusions and findings. The analysis includes rental car and corporate and government fleets of passenger vehicles and covers top fleet models, industry sectors, and lease types. Market share is presented for automakers, captive finance companies, and fleet management companies. The base year is 2012. Forecasts are provided for the 2013 to 2020 period, and historical data is provided for the 2010 to 2011 period.

Executive Summary—Key Findings

The growth rate in the leasing segment will outpace purchased units as companies conserve cash and take advantage of the cost and personnel efficiencies that fleet management companies can provide.

1. The fleet and lease market experienced greater volume growth of over % in 2012 to regain units lost during the 2008 to 2009 recession and is expected to show a moderate compound annual growth rate (CAGR) of % from 2012 to 2020.
2. Fleet management companies (FMC)/fleet leasing companies provide lease financing and fleet management services to corporate and government customers. Compared to outright purchase of fleet vehicles, the market for fleet leasing and management will grow at a CAGR of % from 2012 to 2020.
3. About % of fleet leases are open-ended terminal rental adjustment clause (TRAC) leases, which provide the greatest flexibility to companies to control the timing of vehicle resale as well as its resale value.
4. GE, Automotive Resource International (ARI), and PHH Arval accounted for over % of the total fleet leasing and management market in 2012, with ARI having increased its vehicle parc over % in 2012 alone.
5. Rental car companies, which make up the largest customer segment in the US fleet and lease market, have right sized during the 2010 to 2012 economic recovery to reduce the size of their fleets. Vehicles added to the rental fleet fell from a record high of million (pre-recession 2007) to million in 2012, but the number is expected to rebound at a CAGR of % and return to pre-recession levels of million units by 2015.
6. General Motors, Ford, and Fiat-Chrysler Group accounted for % of new fleet vehicle sales because they have historically focused on this segment as a way to promote their new models to retail. As the fleet and lease market has become more profitable, Asian and European original equipment manufacturers (OEM) will increase their participation in this segment.

Executive Summary—Key Market Breakdowns

Fuel efficiency and eco-norms will push the demand for passenger cars.
• The US fleet market is dominated by General Motors, Ford, and Fiat-Chrysler.
• The share of passenger cars accounted for aboutX% of the total fleet market in 2012, and the same experienced a year-over-year (YOY) increase of X%.
• Companies in the communication and food and beverage industries account for the major share of the customer portfolio.

Key Conclusions

Fleet lease and purchase segments will see solid growth, with a focus on cost-effective fleet services.

Fleet and Vehicle Lease Market
Current: Continued slow economic recovery, but with increasing credit availability, has increased buying in both the fleet and lease markets.
Future: Pent-up demand resulting from companies keeping vehicles longer will strengthen demand over the medium term.
Future: Reduced government spending and concerns of a double-dip recession could restrain growth.
What: Outright purchases will continue to account for most fleet sales, but the share of leases will increase.
How: Increasing awareness of the cost benefits of fleet management and leasing will attract more new customers.
What More: Demand will exceed pre-recession levels. Technology growth for fleet management, fuel economy, and carbon reduction will increase prices.
What More: OEMs moving fleet sales to retail channels to increase their profitability could reduce volumes. Rising new vehicle prices will increase revenue.
Past: Slow economic recovery is hindered by unemployment and low job creation.

Research Scope

Base Year: 2012
Study Period: 2010 to 2020
Forecast Period: 2013 to 2020
Vehicle Type: Passenger cars and light trucks
Geographical Scope: United States

Research Aims and Objectives

The aim of this study is to provide an industry overview of the light vehicle fleet and vehicle lease market in the United Sates and to explore new opportunities for future growth.

• Define the current size and forecasted growth of the fleet and lease segments of the US automotive market
• Understand the competitive structure of both segments
• Determine the market shares of OEMs, independent dealerships, and independent leasing companies in each market segment
• Identify any unmet market needs or weaknesses that can be converted to opportunities

The study focuses in detail on the following elements:
• New fleet sales and vehicle lease (fleet and consumer leasing)
• External challenges of the fleet leasing market
• Analysis of the total cost of ownership (TCO)
• Competitor analysis in fleet leasing

Key Questions This Study Will Answer

What is the business environment of the fleet and leasing market in the United States? What are the dynamics and trends of the market?
What is the current market size? Which factors drive and determine the growth potential of the US fleet and leasing market from 2013 to 2020?
What is the volume of rental car vehicles sold through the fleet channel in the United States?
Who are the main market participants, and what is their market strategy?
What is the structure of the market and how does it differ from fleet sales in Europe?

Table Of Contents

Strategic Analysis of the US Fleet and Vehicle Lease Market
Table of Contents

1. Executive Summary
2. Research Scope, Objectives, Methodology, and Background
3. Definitions and Segmentation
4. External Challenges: Drivers and Restraints
5. Forecast and Trends
6. Analysis of Consumer Lease Market in the United States
7. Competitive Analysis of the Fleet Leasing Participants
8. Key Conclusion and Future Outlook
9. Appendix

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