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Shamel Food Co plans to continue expanding the number of Subway bakery products fast food outlets it operates in Saudi Arabia during the forecast period. In 2012, the company significantly lagged behind its goal of having 120 outlets in the country and it is expected to continue to focus on Subway’s healthy image in its marketing campaigns, especially given Saudi Arabia's high levels of obesity. At the same time, the company will have to battle against the population's taste for food with a more...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Foodservice market;
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