Table of Contents
Viet Cafe Trading Co Ltd plans to further increase its value share in chained specialist coffee shops. In order to attain this goal, the company is constantly developing the outlet network of its popular brand - The Coffee Bean & Tea Leaf. Targeting high income segments, the company’s strategy is to open new outlets in crowded central areas of large cities and to consistently deliver high quality products and services.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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