Table of Contents
FirstRand Bank’s strategy is focused on continuing to offer products that will appeal to both existing and previously underserved markets. The group’s strategy also includes growing its core transactional accounts by focusing on service delivery, innovation and value offerings. FirstRand continues to drive innovation through the use of digital banking platforms and reward programmes, banking apps, mobile phone banking and eWallet; cross-selling to its customer base also played a role in driving...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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