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Beauty and Personal Care in Russia

  • April 2016
  • -
  • Euromonitor International
  • -
  • 132 pages

Beauty and personal care saw high current retail value growth in 2015. This was driven by increased unit prices as a result of rouble devaluation, despite companies’ efforts to restrain hikes in unit prices by reducing pack sizes. Beauty and personal care declined in volume terms in 2015 across all categories, with the exception of baby and child-specific products. Russian consumers prioritised the health of their children and maintained consumption of such products despite limited budgets.

Euromonitor International's Beauty and Personal Care in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Beauty and Personal Care in Russia
BEAUTY AND PERSONAL CARE IN RUSSIA
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Unit Price Hikes Boost Value Growth
Downtrading the Key Trend in 2015
Local Companies Strengthen Market Positions
Products With Added Extracts and Non-damaging Ingredients Show Intensified Development
Economic Uncertainty Threatens Further Development
Key Trends and Developments
Consumers Shift Towards Rational Choices
Shifts in Distribution - Discounts, Promo Activities, Social Media
Diversifying Age Segmentation
City Key Trends and Developments
Moscow
St Petersburg
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 3 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 4 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 5 Sales of Beauty and Personal Care by City: Value 2010-2015
Table 6 Sales of Beauty and Personal Care by City: % Value Growth 2010-2015
Table 7 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 8 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 9 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 10 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 11 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 12 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 13 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 14 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 15 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 16 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 17 Forecast Sales of Beauty and Personal Care by City: Value 2015-2020
Table 18 Forecast Sales of Beauty and Personal Care by City: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
Alkor and Co Ooo in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 2 Alkor and Co OOO: Key Facts
Summary 3 Alkor and Co OOO: Operational Indicators
Company Background
Chart 1 Alkor and Co OOO: L'Etoile in Saint-Petersburg (View 1)
Chart 2 Alkor and Co OOO: L'Etoile in Saint-Petersburg (View 2)
Internet Strategy
Private Label
Summary 4 Alkor and Co OOO: Private Label Portfolio
Competitive Positioning
Summary 5 Alkor and Co OOO: Competitive Position 2015
Natura Siberica Ooo in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 6 Natura Siberica OOO: Key Facts
Summary 7 Natura Siberica OOO: Operational Indicators
Competitive Positioning
Summary 8 Natura Siberica OOO: Competitive Position 2015
Oriflame Cosmetics Zao in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 9 Oriflame Cosmetics ZAO: Key Facts
Summary 10 Oriflame Cosmetics ZAO: Operational Indicators
Competitive Positioning
Summary 11 Oriflame Cosmetics ZAO: Competitive Position 2015
Schwarzkopf and Henkel Zao in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 12 Schwarzkopf and Henkel ZAO: Key Facts
Competitive Positioning
Summary 13 Schwarzkopf and Henkel ZAO: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Baby and Child-specific Products by Category: Value 2010-2015
Table 20 Sales of Baby and Child-specific Products by Category: % Value Growth 2010-2015
Table 21 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2010-2015
Table 22 NBO Company Shares of Baby and Child-specific Products: % Value 2011-2015
Table 23 LBN Brand Shares of Baby and Child-specific Products: % Value 2012-2015
Table 24 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2012-2015
Table 25 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2012-2015
Table 26 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2012-2015
Table 27 Forecast Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 28 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 29 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Bath and Shower by Category: Value 2010-2015
Table 31 Sales of Bath and Shower by Category: % Value Growth 2010-2015
Table 32 Sales of Bath and Shower by Premium vs Mass: % Value 2010-2015
Table 33 NBO Company Shares of Bath and Shower: % Value 2011-2015
Table 34 LBN Brand Shares of Bath and Shower: % Value 2012-2015
Table 35 LBN Brand Shares of Premium Bath and Shower: % Value 2012-2015
Table 36 Forecast Sales of Bath and Shower by Category: Value 2015-2020
Table 37 Forecast Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 38 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Colour Cosmetics by Category: Value 2010-2015
Table 40 Sales of Colour Cosmetics by Category: % Value Growth 2010-2015
Table 41 Sales of Colour Cosmetics by Category: Value 2010-2015
Table 42 Sales of Colour Cosmetics by Category: % Value Growth 2010-2015
Table 43 NBO Company Shares of Colour Cosmetics: % Value 2011-2015
Table 44 LBN Brand Shares of Colour Cosmetics: % Value 2012-2015
Table 45 LBN Brand Shares of Eye Make-up: % Value 2012-2015
Table 46 LBN Brand Shares of Facial Make-up: % Value 2012-2015
Table 47 LBN Brand Shares of Lip Products: % Value 2012-2015
Table 48 LBN Brand Shares of Nail Products: % Value 2012-2015
Table 49 LBN Brand Shares of Premium Colour Cosmetics: % Value 2012-2015
Table 50 Forecast Sales of Colour Cosmetics by Category: Value 2015-2020
Table 51 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 52 Sales of Deodorants by Category: Value 2010-2015
Table 53 Sales of Deodorants by Category: % Value Growth 2010-2015
Table 54 Sales of Deodorants by Premium vs Mass: % Value 2010-2015
Table 55 NBO Company Shares of Deodorants: % Value 2011-2015
Table 56 LBN Brand Shares of Deodorants: % Value 2012-2015
Table 57 LBN Brand Shares of Premium Deodorants: % Value 2012-2015
Table 58 Forecast Sales of Deodorants by Category: Value 2015-2020
Table 59 Forecast Sales of Deodorants by Category: % Value Growth 2015-2020
Table 60 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2015-2020
Headlines
Trends
Category Data
Table 61 Sales of Depilatories by Category: Value 2010-2015
Table 62 Sales of Depilatories by Category: % Value Growth 2010-2015
Table 63 Sales of Women's Razors and Blades by Type: % Value Breakdown 2011-2015
Table 64 NBO Company Shares of Depilatories: % Value 2011-2015
Table 65 LBN Brand Shares of Depilatories: % Value 2012-2015
Table 66 Forecast Sales of Depilatories by Category: Value 2015-2020
Table 67 Forecast Sales of Depilatories by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 68 Sales of Fragrances by Category: Value 2010-2015
Table 69 Sales of Fragrances by Category: % Value Growth 2010-2015
Table 70 NBO Company Shares of Fragrances: % Value 2011-2015
Table 71 LBN Brand Shares of Fragrances: % Value 2012-2015
Table 72 LBN Brand Shares of Premium Men's Fragrances: % Value 2012-2015
Table 73 LBN Brand Shares of Premium Women's Fragrances: % Value 2012-2015
Table 74 Forecast Sales of Fragrances by Category: Value 2015-2020
Table 75 Forecast Sales of Fragrances by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 76 Sales of Hair Care by Category: Value 2010-2015
Table 77 Sales of Hair Care by Category: % Value Growth 2010-2015
Table 78 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
Table 79 NBO Company Shares of Hair Care: % Value 2011-2015
Table 80 NBO Company Shares of Salon Hair Care: % Value 2011-2015
Table 81 LBN Brand Shares of Hair Care: % Value 2012-2015
Table 82 LBN Brand Shares of Colourants: % Value 2012-2015
Table 83 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
Table 84 LBN Brand Shares of Styling Agents: % Value 2012-2015
Table 85 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
Table 86 Forecast Sales of Hair Care by Category: Value 2015-2020
Table 87 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
Table 88 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 89 Sales of Men's Grooming by Category: Value 2010-2015
Table 90 Sales of Men's Grooming by Category: % Value Growth 2010-2015
Table 91 Sales of Men's Razors and Blades by Type: % Value Breakdown 2011-2015
Table 92 Sales of Men's Skin Care by Type: % Value Breakdown 2013-2015
Table 93 NBO Company Shares of Men's Grooming: % Value 2011-2015
Table 94 LBN Brand Shares of Men's Grooming: % Value 2012-2015
Table 95 LBN Brand Shares of Men's Razors and Blades: % Value 2012-2015
Table 96 Forecast Sales of Men's Grooming by Category: Value 2015-2020
Table 97 Forecast Sales of Men's Grooming by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 98 Sales of Oral Care by Category: Value 2010-2015
Table 99 Sales of Oral Care by Category: % Value Growth 2010-2015
Table 100 Sales of Toothbrushes by Category: Value 2010-2015
Table 101 Sales of Toothbrushes by Category: % Value Growth 2010-2015
Table 102 Sales of Toothpaste by Type: % Value Breakdown 2011-2015
Table 103 NBO Company Shares of Oral Care: % Value 2011-2015
Table 104 LBN Brand Shares of Oral Care: % Value 2012-2015
Table 105 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2012-2015
Table 106 LBN Brand Shares of Toothpaste: % Value 2012-2015
Table 107 Forecast Sales of Oral Care by Category: Value 2015-2020
Table 108 Forecast Sales of Oral Care by Category: % Value Growth 2015-2020
Table 109 Forecast Sales of Toothbrushes by Category: Value 2015-2020
Table 110 Forecast Sales of Toothbrushes by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 111 Sales of Skin Care by Category: Value 2010-2015
Table 112 Sales of Skin Care by Category: % Value Growth 2010-2015
Table 113 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 114 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 115 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 116 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 117 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 118 NBO Company Shares of Skin Care: % Value 2011-2015
Table 119 LBN Brand Shares of Skin Care: % Value 2012-2015
Table 120 LBN Brand Shares of Facial Moisturisers: % Value 2012-2015
Table 121 LBN Brand Shares of Anti-agers: % Value 2012-2015
Table 122 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2012-2015
Table 123 LBN Brand Shares of General Purpose Body Care: % Value 2012-2015
Table 124 LBN Brand Shares of Premium Skin Care: % Value 2012-2015
Table 125 Forecast Sales of Skin Care by Category: Value 2015-2020
Table 126 Forecast Sales of Skin Care by Category: % Value Growth 2015-2020
Headlines
Trends
Category Data
Table 127 Sales of Sun Care by Category: Value 2010-2015
Table 128 Sales of Sun Care by Category: % Value Growth 2010-2015
Table 129 NBO Company Shares of Sun Care: % Value 2011-2015
Table 130 LBN Brand Shares of Sun Care: % Value 2012-2015
Table 131 LBN Brand Shares of Premium Sun Care: % Value 2012-2015
Table 132 Forecast Sales of Sun Care by Category: Value 2015-2020
Table 133 Forecast Sales of Sun Care by Category: % Value Growth 2015-2020












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