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Toys "R" Us GmbH in Toys and Games (Germany)

  • November 2015
  • -
  • Euromonitor International
  • -
  • 4 pages

Toys “R” Us will continue to focus primarily on offering a very large range of both branded and private label traditional toys and games at highly competitive prices. Another goal of the company is to constantly improve its customer service, particularly with regard to offering a convenient and pleasant shopping experience. This includes the improvement of its online presence and ordering facilities. Toys “R” Us is also looking to expand its outlet network further, with at least three outlet...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Toys "R" Us GmbH in Toys and Games (Germany)
Euromonitor International
November 2015


Strategic Direction
Key Facts
Summary 1 Toys "R" Us GmbH: Key Facts
Summary 2 Toys "R" Us: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Toys "R" Us: Private Label Portfolio
Competitive Positioning
Summary 4 Toys "R" Us GmbH: Competitive Position 2014

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