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  4. > Anti counterfeit, brand protection & tamper evident solutions – Supplier Industry Structure – Companies & technologies

Vandagraf International has been operating in the brand protection space for more than a decade, carrying out research and analysis of markets and technologies, successfully delivering consultancy assignments for individual clients as well as publishing techno-economic market reports.

Over the past several months the Vandagraf team has been re-working and extensively expanding a previous Vandagraf report of similar title published in 2011.

This time, as well as talking to a large number of industry specialists and reviewing published information, Vandagraf researchers have painstakingly visited over 250 company websites seeking out information, news and market developments on anti counterfeit, brand protection and tamper evidence.

This desk research has been massively time consuming, but it means that we have done it for you. You can simply benefit from our findings and identify trends & business opportunities that work for you, identifying:
• Who are the key players
• Who owns whom
• Mergers / Acquisitions/ Partnerships / Alliances – recent and not so recent
• Leading integrators / Key technology players
• Types of projects & client
• Competitive analysis – Direct / indirect competition – 1st, 2nd, 3rd levels of defence
• Major trends in the World of Brand Protection.
The number of companies actually covered is in reality many more than 250 numbered profiles. There are plenty of companies profiled that have two or more subsidiaries and in turn each may offer more than one security technology.

This examination & evaluation of these companies gives a valuable (and unique) overview of the global anti counterfeit & brand protection industry.

Companies covered range from start-ups to companies that have been in business for 100 years or more, from University spin-offs to major multi nationals.

Table Of Contents

Anti counterfeit, brand protection and tamper evident solutions - Supplier Industry Structure - Companies and technologies


1.1 Product Related Crime
1.2.1 Driving Forces - China and the Internet
1.2.2 Product Crime is an Attractive Proposition for Criminals
1.2.3 Regional Factors Structural Shifts in the World Manufacturing Industry Strategic Implications for Global OEMs The Next 10 Years - Trends in Global Manufacturing Reversing the Trend - Reshoring from China
1.2.4 Complicit Consumer Behaviour
1.3 Fighting Counterfeiting Holistically
1.3.1 Trend towards Integrated Solutions
1.3.2 Ancillary Services and Enforcement
1.3.3 Consumer Enabled Brand Protection with Smart Phones
1.3.4 Online Brand Monitoring
1.3.5 Interface Public Members (IPM) - WCO / GS1
1.3.6 WCO Operations - Raids and Seizures
1.4 Digital Printing - A Double Edged Sword
1.4.1 Digital Printing - The Plus Side
1.4.2 Digital Printing - The Minus Side Digital Fakes - New Generation Counterfeits Case Study - Reverse Engineering of Watches with Digital Technology
1.5 Conflicts of Interests - Controlling Counterfeiting / Facilitating Free Trade
1.5.1 Background to the Anti counterfeiting Trade Agreement (ACTA)
1.6 Opportunities for Solutions Providers
1.6.1 Marketing of Brand Protection Solutions is Challenging
1.6.2 Market for Solutions Still Adds Up To Less than 1% of Financial Losses

2.1 The World Economy - An Overview
2.1.1 Evolution of World Real GDP - 1960 to 2012
2.1.2 Evolution of Real GDP by Region - 1960 to 2012
2.2 Global Financial Losses due to Product Related Crime
2.2.1 Breakdown of Losses by Types of Counterfeit Products by Value
2.2.2 Breakdown of Losses to Counterfeit Products by Country
2.3 The Brand Protection Solutions Market
2.3.1 Breakdown and Evolution by Type of Brand Protection Solution
2.3.2 Brand Protection Solutions and Value Added Processes
2.3.3 Value Added - Label / Packaging Converters and Security Printers
2.3.4 Market Breakdown by Type of Brand Protection Technology
2.3.5 Forecast Annual Growth Rates for Leading Security Technologies
2.4 Growth of Digital Printing
2.5 The Value Chain and Pricing Issues

3.1 Solution Providers and Positioning
3.1.1 Distinct Classes of Providers of Brand Protection Solutions
3.1.2 Leading Pioneer Innovators of Technology in Brand Protection
3.1.3 Leading Integrators - Brand Protection Solutions
3.1.4 Companies with Long Heritage
3.2 Trends - Solutions Rather than Single Technology Offerings

4.1 Providers Moving to Integrated Solution Offerings
4.1.1 The Path to Becoming a Provider of Integrated Solutions
4.1.2 Requirements for a Fully Integrated End-to-End Brand Protection Solution
4.2 Combining Brand protection Technologies for Holistic Solutions
4.2.1 Levels of Defence - 1st, 2ndand 3rd
4.2.2 Three ascending Levels of Defence
4.2.3 A Layered Approach
4.3 Ancillary and Support Services for Brand Protection Programmes
4.3.1 Leading Providers - Inspection and Investigative Services
4.3.2 Overview - Inspection and Investigative Services Inertia - Resistance to Change Aiming to Achieve Competitive Advantage Inspection Services Investigative Services Enforcement Legal Support Introducing a Method of Authentication and Validation for Customs Inspection Offering an Inspection Tool That Can Support Legal Seizures Risk Management Assessment
4.4 Brands Online - Threats andBrand Protection
4.4.1 Leading Companies - Online Brand Protection / Monitoring
4.4.2 Brands Online - Threats and Crimes
4.4.3 Attractions of the Internet for Counterfeiters
4.4.4 Major types of On-line branded product related crime
4.4.5 Brands Online - Brand Protection
4.4.6 Proliferation of gTLDs - A New Online Threat for Brand Owners
4.4.7 Trends - Online Brand Protection Traditional Brand Protection is Forging Links with Online Specialists
4.5 Consumer Enabled Brand Protection with Smart Phones
4.5.1 Leading Companies - Smart Phone Enabled Brand Protection
4.5.2 Relative Growth Rates - Smart Phones / Packaging Industry
4.5.3 Converging Technologies
4.5.4 Key Benefits of Smart Phone Enabled Product Authentication
4.5.5 Opportunities and Threats - Smart Phone Enabled Product Authentication Brand Owners Retailers Consumers
4.5.6 Two-Way Data Traffic is set to Transform Product Authentication
4.5.7 The Enlightened Packaging Converter / Printer
4.5.8 What can be done in Practice

5.1 Leading Companies
5.1.1 Leading Companies - Packaging / Label Converters
5.1.2 Leading Companies - Security Printers
5.1.3 Leading Companies - Materials for Packaging / Labels
5.2 Overview - Packaging / Labels Converters and Security Printing
5.2.1 Form Factors, Devicesand Materials Labels, Hang Tags / Swing Tickets - Anti Counterfeit Devices Security Packaging and Closures Security Materials for Packaging / Labels Tear Tapes Textile Labels and Raw Materials Security Printing Brand Protection Technologies - Viability of Packaging Formats
5.2.2 Securing Operations for Brand Protection Securing the Production Site - Packaging / Labels Converters Sub-contractors and Co-packers Securing the Supply Chain - Chain of Custody Requirements
5.3 Trends - Packaging / Label Converters and Security Printing
5.3.1 Central Role for Packaging / Label Converters in Creating Integrated Solutions
5.3.2 Digital Printing will Change the Brand Protection Landscape
5.3.3 A Steady Stream of New Materials and Technologies with Security Features

6.1 Forensic Markers / Nano-taggants
6.1.1 Leading Companies - Forensic Markers / Nano-taggants
6.1.2 Overview - Forensic Markers / Nano-taggants DNA Solutions - Biological / Synthetic Organic / Biological DNA Molecular Marker Taggants Inorganic / Synthetic Molecular Markers - DNA / Rare Earth / Radioactive Miniature Barcodes / Nano-scale Nameplates / Microdots Colour Change / Fluorescents / Up Converting Phosphors (Quantum Dots) Surface Enhanced Raman Scattering (SERS) Attributes of Forensic Markers / Nano Taggants by Type - Compared
6.1.3 Trends - Forensic Markers / Nano-taggants Evolution of End User Markets - Forensic Markers DNA - Synthetic and Biological Nano Taggants combined with other Anti counterfeit Technologies Taggant-infused Textiles Taggants Infused in Liquids / Granules / Powders Taggants Also Protect against Dilution and Refilling Authentication of Printer Consumables + Printed Data Coatings - Spray Coating Large items with Forensic Markers Taggants that provide discrete and instant authentication with hand held devices
6.2 Security Optical / Holographic Devices and Materials Producers - OVIDS / DOVIDS
6.2.1 Leading Companies - Security Optical / Holographic Devices and Materials Producers
6.2.2 Overview - Security Optical / Holographic Devices and Materials Producers Security Hologram Classifications Protection for 1st, 2nd and 3rd levels of defence with holographic devices Security Holograms - Feature Options Move back to reflection holography Packaging Materials Can Carry Holographic Images Low Cost Non Holographic Security foil Authentication Solution
6.2.3 Trends - Security Optical / Holographic Devices and Materials Producers Evolution of Security Hologram Technologies Embossed Holograms Vulnerable to Cloning A Technology of the Future - Reflectance Holography Digital signature storage in holograms Combining Holographic Features with Other Security Devices Holographic Threads and tamper evidence added to labels The Need for Continuous Enhancements in Security Features
6.3 Security Inks, Coatings, Pigments and Dyes for Brand Protection
6.3.1 Leading Companies - Security Inks, Coatings, Pigments and Dyes for Brand Protection
6.3.2 Overview - Security Inks, Coatings, Pigments and Dyes for Brand Protection Thermochromic Inks / Temperature Activated Photochromic Inks Photonic Colour Hybrid Thermochromic / Photochromic Inks Optically Variable Colour Change Inks (OVIs) Ultra Violet (UV) Inks Metameric inks Laser Activated Colour Change Inks Rub Reactive / Coin Reactive / Touch Sensitive / Scratch Off Inks Magnetic Inks Conductive Inks
6.3.3 Trends - Security Inks, Coatings, Pigments and Dyes for Brand Protection The Traditional Security Ink market has already Reached Maturity Most Inks are Visible / Overt - This is a Limitation Taggants Infused in Inks have Significant Potential Niche Growth Opportunities in Security Inks Combining Security Inks with Other Types of Security Feature
6.4 Overlay Technologies
6.4.1 Leading Companies - Overlay Technologies
6.4.2 Overview - Overlay Technologies
6.4.3 Trends - Overlay Technologies
6.5 Digital Watermarking Embedded in Print
6.5.1 Leading Companies - Digital Watermarking
6.5.2 Overview - Digital Watermarking
6.5.3 Trends - Digital Watermarking
6.6 Surface Feature Authentication
6.6.1 Leading Companies - Surface Feature Authentication
6.6.2 Overview - Surface Feature Authentication
6.6.3 Trends - Surface Feature Authentication
6.7 Non-Holographic 3D Moving Image Devices
6.7.1 Leading Companies - Non-Holographic 3D Moving Image Devices
6.7.2 Overview - Non-Holographic 3D Moving Image Devices
6.7.3 Trends - Non-Holographic 3D Moving Image Devices
6.8 Smart phone Systems with visible Printed and Covert Printed Codes
6.8.1 Leading Companies - Smart phone Systems with Printed and Not Printed Codes
6.8.2 Overview - Smart phone Systems with Visible Printed and Covert Printed Codes
6.8.3 Trends - Smart phone Systems with Visible Printed and Covert Printed Codes
6.9 Self Authenticating Systems
6.9.1 Leading Companies - Self Authenticating Systems
6.9.2 Overview - Self Authenticating Systems
6.9.3 Trends - Self Authenticating Systems
6.10 Units Costs Comparisons - Security Technologies

7.1 Leading Companies - Mass serialisation / Coding Systems
7.2 Overview -Track and Trace / Mass serialisation
7.2.1 Methods of Reading Serialisation Numbers
7.2.2 Serialisation versus Randomisation
7.2.3 Encryption
7.2.4 Random Encrypted Numbers - No Database Required
7.2.5 2D Barcode Serialisation Systems
7.2.6 ‘Real Estate' Limitations
7.2.7 Invisible Barcodes
7.2.8 Multiple Points of Entry to the Supply Chains
7.2.9 Consumer Enabled Product Authentication with Smart Phone
7.2.10 Multiple Readings of a Single Code
7.3 Trends-Track and Trace / Mass serialisation
7.3.1 Digital Printing is set to Transform Mass Serialisation
7.3.2 Consumer Enabled Product Authentication - Mass Serialisation
7.3.3 Track, Trace and Authenticate - An Emerging Trend
7.4 Analysis of Track and Trace Products Used for Authentication and Identification

8.1 Background
8.2 Accessing Additional Content Online
8.2.1 Types of Mobile Action Codes
8.2.2 Types of Interactive Experience
8.2.3 Types of Additional Content
8.3 Mobile Action Codes - 2D / QR Codes or NFC
8.3.1 Case Study - NFC Tags or QR Codes
8.3.3 Evolution of NFC Enabled Handsets

9.1 Types of Tamper Evident Solutions
9.1.1 Tamper Evident Labels
9.1.2 Security Label Substrates
9.1.3 Security Tear Tapes / Tear Strips
9.1.4 Injection Moulded Tamper Evident and Non-Refillable Closures
9.1.6 Shrink Sleeves
9.1.7 Other Tamper Evident Packagingand Label Formats
9.2 Trends in Tamper Evidence

10.1 Making it Harder for the Counterfeiter with Packaging Designs and Finishes
10.1.1 Glass Bottles
10.1.2 Hot Foil Stamping, Cold Foiling, Holographic Effects
10.1.3 Cartonboard Packaging, Flexible Films, Foils and Labels
10.2 Economic Factors in Packaging Manufacture
10.3 Intelligent Use of Inks Can Help
10.3.1 Digital Colour Matching - Another Barrier
10.3.1 Thermochromic Inks in the Drinks Industry

APPENDIX I - Driving Forces - Extent of the problem / Level of response

APPENDIX II - Notes on Types of Product Crime
Counterfeiting and Piracy
Counterfeiting and Piracy - Forgery/Alteration Fraud
Counterfeiting and Piracy - Copy and Look-alike Products
Counterfeiting and Piracy - Parallel Trading, Grey Markets and Diversion
Counterfeiting and Piracy - Unauthorised Distribution, Back Door Trading and Over-runs
Counterfeiting and Piracy - Dilution, Substitution refilling and remarking
Tampering, Retail / Supply Chain Theft, Returns Fraud
Retail and Supply Chain Theft
Returns Fraud

APPENDIX III WCO's Vertical End User Markets Most Targeted





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