1. Market Research
  2. > Consumer Electronics
  3. > Mobile Phone Market Trends

Nokia: Acquisition by Microsoft, and what next for Windows Phones?

  • January 2014
  • 20 pages
  • MarketLine
Report ID: 2017322


Table of Contents

Search Inside


In September 2013, Finnish mobile phone manufacturer Nokia agreed to sell its mobile handset arm to technology giant Microsoft in a deal worth EUR5.4bn (approximately $7bn). The move represents a new phase in Microsoft’s plan for Windows phones and the company’s modernization attempts.

Features and benefits

* Analysis of US Technology giant Microsoft's decision to acquire Finnish Nokia's mobile devices business following years of poor performance.
* Evaluates why Nokia fell, what Microsoft plans to do, and the consequences of the merger.


Nokia was once the envy of the telecoms industry, earning more than 50% of all the profits in the mobile-phone industry in 2007, when the company was at its zenith. Within six years, Nokia is struggling. Whilst still one of the largest mobile phone companies in terms of handset sales, it has fallen behind in the smartphone era.
Microsoft has suffered similar problems to Nokia making a series of blunders in its attempts to take advantage of the growing mobile devices market. By acquiring Nokia, it now has a direct smartphone manufacturer which can be used to compete.
The move has attracted considerable infighting within Microsoft and also may prove a dud. Nokia managed to produce critically acclaimed phones, but could not translate this into successful sales. Windows phones would need to significantly improve their sales to break even by the target of 2016.

Your key questions answered

* How did Nokia fall behind in the smartphone era?
* Why has Microsoft decided to acquire Nokia?
* Will Microsoft's strategy succeed?

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:


The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Smartphones: worldwide trends and forecasts 2016–2021

  • $ 7999
  • Industry report
  • April 2017
  • by Analysys Mason

"Smartphone sales in mature markets are approaching saturation, while developing markets will continue to see healthy sales growth until 2021." This report analyses the smartphone market and describes ...

Consumer smartphone analytics 2016: applications and services

  • $ 4999
  • Industry report
  • April 2017
  • by Analysys Mason

"Operators should design mobile plans that encourage user engagement and data generation." A deeper understanding of how users engage with their smartphones can help telecoms operators, vendors and software ...

Global Android Operating System Platform - Information Technology

  • $ 4500
  • Industry report
  • March 2017
  • by Global Industry Analysts

This report analyzes the worldwide markets for Android Operating System Platform in Thousand Units by the following Application Segments: Smartphones, and Tablets. The report provides separate comprehensive ...


Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.