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How Britain Shops: Footwear 2011

Verdict Research Ltd
  • Publication date: March 2011
  • Report price: $ 5 250

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$ 5 250 - 1 User License
$ 13 125 - Corporate License

Summary

Table of Contents

How Britain Shops Footwear provides a detailed overview of the shopping habits of consumers. It examines, who shops for footwear, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.Thorough analysis of how customers shop for footwear. Profiles 12 footwear retailers, including: Clarks, Primark, Brantano, Shoe Zone and TescoVisitor and main user share data, conversion rates, customer loyalty rates and reasons for loyalty/disloyaltyData is segmented regionally and by demographic and socio-economic group.Historic data is provided so trends can be analysed over a five year periodFor the second consecutive year the footwear sector has suffered a decline in the share of shoppers, with the percentage of UK consumers shopping for footwear having fallen year-on-year by 1.6 percentage points to 73.4%. As discretionary purchases become much more considered, it is clear that retailers will need to work hard to drive footfallThe 65+ age group has maintained the top position as the most loyal customer group with a score of 90.0%, as they tend to be less willing to shop around unlike younger shoppers who will search for the most attractive prices or new brands and ranges available, giving them the lowest loyalty score of 85.6%Convenience, service and ambience have gained as loyalty drivers since customers are looking for added value in their purchases so staff knowledge and service, the store environment and the ease of shopping – whether instore or online – are vital features where retailers can make an impact and improve the loyalty of customersHow Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppersUse this report to understand what drives the loyalty of your customers and find out where else they are shopping - and whyChannel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers

Verdict Research Ltd
  • Publication date: March 2011
  • Report price: $ 5 250

Get this report today!

$ 5 250 - 1 User License
$ 13 125 - Corporate License

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Related Market Segments :

Shoe
Footwear

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