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The Tablet survey in the Middle East and Africa 2013: data plans, ownership and distribution

  • December 2013
  • -
  • Analysys Mason
  • -
  • 38 pages

Summary

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- This report provides detailed analysis of primary survey research on tablet users in three countries in the Middle East and Africa (MEA). The survey is a subset of the larger survey of more than 43 000 tablet users in 17 countries worldwide, the analysis of which is published in a separate report.
- Saudi Arabia, the UAE and South Africa were selected because their relatively high usage of tablets compared with other countries in the region enabled us to collect sufficient data points for meaningful analysis.
- The survey of more than 3600 individual tablet users in these three countries was conducted in association with On Device Research in June and July 2013, using a questionnaire consisting of 71 questions.
- The survey was conducted on the tablets themselves, enabling us to verify that respondents were active tablet users, and to encourage strong engagement with our questionnaire.
- This report presents the most important survey results in three areas – ownership and purchasing behaviours, distribution channels, and take-up of data plans and bundles – and provides recommendations for mobile operators. The impact of shared ownership and gifting is investigated in detail.

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