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  2. > The Tablet survey highlights South Africa’s demand for tablet cellular connectivity, and the impact of 18–24-year-old users

Our recent on-device survey of 43 & 134 tablet users revealed key trends in behaviour and connectivity choices for South Africa and 16 other markets, providing critical direction for providers looking to target emerging market users. This Comment discusses the particular characteristics of the tablet market in South Africa, and recommends strategies for operators to drive up cellular data plan take-up.

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The Tablet survey highlights South Africa’s demand for tablet cellular connectivity, and the impact of 18-24-year-old users

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