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  5. > The OTT communications services in MENA give mobile operators opportunities to drive mobile Internet usage

OTT communications services will play a key role in stimulating mobile Internet usage as users look to maximise the value of connectivity and the mobile device. This Comment presents some OTT usage trends based on our recent mobile Internet survey in Egypt, Saudi Arabia and the UAE, and reviews some of the strategies that mobile operators could adopt in response to the OTT threat.

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The OTT communications services in MENA give mobile operators opportunities to drive mobile Internet usage

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