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The Estonia telecoms market report 2016

  • October 2016
  • -
  • Analysys Mason
  • -
  • 27 pages

This country report and accompanying data annex provide a comprehensive overview of Estonia’s telecoms market, including KPIs and data on subscribers, penetration, revenue and ARPU. The report analyses the strategies of major players in the country’s fixed and mobile telecoms markets, and includes market share data and operators’ infrastructure status.

This report includes information on the following companies.
Elisa
STV
Starman
Tele2
Telia Company (Telia)

DATA COVERAGE

The data annex was updated on 20 September 2016 with 2Q 2016 data.
Analysys Mason's country report data annexes provide a range of key metrics for each country's telecoms market. Full-year historical figures are supplied for the past 10 years, alongside quarterly figures for the current calendar year. Metrics include the following.
Fixed telecoms market


Connections
Total voice (narrowband and VoBB)
Narrowband
VoBB
Total broadband
Broadband split by access technology: DSL, cable modem, FTTH/B, BFWA and other
IPTV
Dial-up Internet
Household penetration (for voice and broadband)
Unbundled local loops

Revenue and ARPU
Service revenue
Service revenue as percentage of GDP
Service revenue per head of population per month
Retail revenue (defined as service revenue minus wholesale revenue)
Retail revenue as percentage of GDP
Retail revenue per head of population per month
Retail revenue split by type of service: voice (including split by narrowband and VoBB, and split by narrowband access and calls), broadband (including split by technology), dial-up Internet, business network services
Broadband retail revenue as a percentage of fixed retail revenue
Voice ARPU per month
Broadband ARPU per month

Traffic
Fixed-originated minutes
Outgoing MoU per active connection

Operator-level metrics/market share
Broadband subscribers by major broadband operator (and associated market shares and year-on-year changes)
DSL connections (incumbent and total, incumbent's share)
Incumbent’s market share of service revenue


Mobile telecoms market

Connections
Total (handset plus mobile broadband, excluding M2M)
Split by prepaid and contract, and prepaid share
Population penetration for total, prepaid and contract
3G, and 3G percentage of total
Handset, and split by smartphone and basic
Handset population penetration
Broadband
Broadband population penetration
MVNO penetration

Revenue and ARPU
Service revenue
Service revenue as percentage of GDP
Service revenue per head of population per month
Service revenue split by prepaid and contract, and prepaid share
Service revenue split by voice and data, and data as percentage of service revenue
Retail revenue (defined as service revenue minus wholesale revenue)
Retail revenue as percentage of GDP
Retail revenue per head of population per month
Split by voice and data
ARPU per month (total, prepaid and contract)

Traffic
Mobile-originated minutes
Outgoing MoU per active connection

Operator-level metrics/market share
Connections (and associated market share)
Prepaid and contract connections
Proportion of prepaid accounts
ARPU per month (total, prepaid and contract)
Service revenue
Service data revenue (as a percentage of service revenue)


Total telecoms market (fixed and mobile)

Voice connections
Broadband connections
Service revenue
Service revenue as percentage of GDP
Service revenue per head of population per month
Retail revenue (defined as service revenue minus wholesale revenue)
Retail revenue as percentage of GDP
Retail revenue per head of population per month
Retail revenue split by voice and data
Originated minutes

Table Of Contents

The Estonia telecoms market report 2016

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