1. Market Research
  2. > Consumer Electronics
  3. > Portable Devices
  4. > Mobile Phone Market Trends
  5. > The Operator subsidy strategies and alternative ways of making smartphones affordable

Handset subsidies are a common strategy that operators use to make smartphones more affordable and to promote take-up of their service offering. However, they can squeeze operators’ profit margins, because not all subsidies can be recouped through service charges. This report considers the subsidies and strategies for a variety of tariffs from 16 operators in 5 countries, using the example of the iPhone 5S (16GB).

Table Of Contents

The Operator subsidy strategies and alternative ways of making smartphones affordable
Executive summary
Recommendations
Operator best practice
Subsidy analysis by country
About the authors and Analysys Mason

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