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Middle East B2C E-Commerce Market 2016

  • May 2016
  • -
  • yStats - Global E-Commerce Intelligence
  • -
  • 122 pages

Online retail growth in the Middle East supported by advancements in technology and regulations, says new yStats.com report

Germany-based secondary market research company yStats.com has released a new report: “Middle East B2C ECommerce Market 2016.” Yücel Yelken, yStats.com CEO, commenting on the findings of the report said “Recent advancements in technology and governments’ initiatives provide a strong base for further growth of online retail in this region.”

The Middle East region has seen rapid growth in Internet connectivity in recent years; some countries of the region such as Qatar, Bahrain and the UAE have Internet penetration rates of above 90%, according to the yStats.com report. This has led to higher online shopping rates, with Israel in the regional lead in the percentage of web-connected persons who make purchases online. The yStats.com report shows that while travel bookings have been the leading product category purchased online, shoppers are increasingly turning to the purchase of physical products as well, particularly electronics. Kuwait is an example of the phenomenon of decreasing average transaction value as shoppers make more purchases of lower cost items. While the larger B2C E-Commerce markets of the UAE and Saudi Arabia capture much of the attention in the region, the yStats.com report highlights rapid growth and growth potential in other countries. With the removal of international sanctions on Iran, the large population and rising Internet connectivity there offer online retail opportunity. Governments’ initiatives in Oman and Bahrain support the advancement of online retail in those countries. Qatar is highly ranked in a global B2C E-Commerce index, and several successful online retail projects have been started by entrepreneurs in Jordan.

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Table Of Contents

Middle East B2C E-Commerce Market 2016
1. Management Summary
2. Regional
- Number of Internet Users, by Global Regions, incl. Middle East, in millions, and in % Change, 2010 and 2015
- B2C E-Commerce Index, by Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE, incl. Global Rank, 2016, Share of Individuals Using Internet, 2014, Share of Individuals with Credit Card, 2014, Secure Internet Servers per 1 million People, 2014, UPU Postal Reliability Score and UNCTAD B2C E-Commerce Index Value, 2015
- E-Commerce Sales in GCC, in USD billion, 2010 and 2015e
- E-Commerce Sales in the Middle East, by Country, incl. Jordan, Kuwait, Lebanon, Saudi Arabia, UAE, in USD billion, 2014 and 2020f
- Selected Socio-Economic Characteristics of Selected Countries in the Middle East, incl. Population, in millions, GDP, in USD billion, and GDP per Capita, in USD, by Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE, 2014
- Internet Penetration in the Middle East, by Country, incl. Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE, Yemen, in % of Individuals, 2014
- Breakdown of Frequency of Internet Usage in MENA, by Country, incl. Algeria, Egypt, Iraq, Jordan, Kuwait, Lebanon, Mauritania, Morocco, Palestine, Saudi Arabia, Sudan, Tunisia, in % of Respondents, 2015
- Internet Users and Penetration in the Middle East and Africa, by Country, incl. Egypt, Nigeria, Saudi Arabia, South Africa, UAE and Total for the Middle East and Africa, in millions and in % of Population, 2013 - 2019f
- Mobile Phone Users and Penetration in the Middle East and Africa, by Country, incl. Egypt, Nigeria, Saudi Arabia, South Africa, UAE, and Total for the Middle East and Africa, in millions and in % of Population, 2013-2019f
- Devices Used to Access the Internet in MENA, by Country, incl. Egypt, Lebanon, Qatar, Saudi Arabia, Tunisia, UAE, in % of Internet Users, March 2015
- Online Shoppers in the Middle East, by Country, incl. Bahrain, Iran, Israel, Jordan, Oman, Qatar, Saudi Arabia, UAE, in % of Internet Users, in % of Population and in millions, 2013/2014
- Share of Online Shoppers in the Middle East and Africa Using a Smartphone to Shop Online, by Country, incl. Egypt, Israel, Nigeria, South Africa, UAE and the Global Average, in %, 12 months to October 2015
- Share of Consumers in the Middle East Who Have Concerns about the Security of Online Shopping, in %, June 2015
- Breakdown of Online Shoppers in the Middle East by Age Group and Gender, by Country, incl. Jordan, Kuwait, Lebanon, Saudi Arabia, UAE, May 2015
- Breakdown of Frequency of Cross-Border Online Shopping in the Middle East and Africa, by Country, incl. Israel, Kenya, Nigeria, Saudi Arabia, South Africa, UAE, in % of Online Shoppers, April 2015
- Breakdown of Payment Methods Used in Online Shopping in MENA, by Country, incl. Egypt, Jordan, Kuwait, Lebanon, Saudi Arabia, UAE, in % of Online Shoppers, May 2015
3. UAE
3.1. Overview
- B2C E-Commerce Market Overview and International Comparisons, April 2016
3.2. Trends
- M-Commerce Share of B2C E-Commerce Sales, in %, 2013 and 2015
- Breakdown of Online Shopping Destinations, by Cross-Border and Domestic, in % of Online Shoppers, 12 Months to October 2015
3.3. Sales and Shares
- E-Commerce Sales, in USD billion, by Comparative Estimates, 2014 - 2020f
- B2C E-Commerce Share of Total Retail Sales, in %, 2015 and 2020f
3.4. Users and Shoppers
- Internet Penetration, in % of Individuals, 2010 - 2014
3.5. Products
- Activities Carried Out Online, incl. “Purchasing or Ordering Goods or Services”, in % of Internet Users, 2014
3.6. Payment
- Share of Online Shoppers Paying with Cash on Delivery, October 2015
3.7. Delivery
- Share of Online Shoppers Who Collect their Online Purchase from Central Post Office or a Depot, in %, 2014
3.8. Players
- B2C E-Commerce Players Overview, April 2016
- Market Share of Top 3 B2C E-Commerce Companies, in %, 2014 and 2015
4. Saudi Arabia
4.1. Overview
- B2C E-Commerce Market Overview and International Comparisons, April 2016
4.2. Trends
- Overview of B2C E-Commerce Trends, April 2016
- Breakdown of Internet Traffic, by Device, in %, 2015
4.3. Sales and Shares
- E-Commerce Sales, in USD billion, by Comparative Estimates, 2014 - 2020f
- B2C E-Commerce Share of Retail Sales, in %, 2014
4.4. Users and Shoppers
- Number of Internet Users, in millions, and Penetration, in % of the Population, 2010 - 2015
- Online Shopper Penetration, in millions and in % of Internet Users, June 2015
4.5. Products
- Product Categories Purchased Online, in % of Online Shoppers, May 2015
4.6. Payment
- Share of Online Shoppers Paying with Cash on Delivery, in %, 2015
4.7. Delivery
- Share of Online Shoppers Believing that Free or Minimal Delivery Charges Could Improve Online Shopping in the Future, April 2015
4.8. Players
- B2C E-Commerce Players Overview, April 2016
- Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Saudi Arabia's Share of Website Visits, in %, April 2016
5. Iran
5.1. Overview
- B2C E-Commerce Overview and International Comparisons, April 2016
5.2. Trends
- Smartphone Penetration, in % of Population, 2015e
5.3. Sales and Shares
- Number of E-Commerce Payment Transactions, by Teheran, Other Provinces and Total, in millions, 2012/2013 - 2014/2015
- Value of E-Commerce Transactions, by Teheran, Other Provinces and Total, in IRR trillion, 2012/2013 - 2014/2015
- Online Share of All Purchase Transactions, by Transaction Number and Transaction Value, in %, 2014/2015
5.4. Users and Shoppers
- Internet Penetration, in % of Households and in % of Individuals, 2012 - 2014
- Breakdown of Internet Users, by Gender and Age Group, in %, 2013
- Number of Individuals Carrying Out Shopping and Related Activities Online, by Activity, in millions and in % of Internet Users, by Male, Female and Total, 2013
5.5. Products
- Top 5 Product Categories Purchased Online, in % of Online Shoppers, January 2016
- Top 5 Product Categories that Online Shoppers in Iran Expect to Have a Greater Access to in the Next Six Months, in % of Online Shoppers, January 2016
5.6. Payment
- Number of Online Payment Terminals, in thousands, March 2013 and March 2015
- Top 5 Reasons for Not Shopping Online, in % of Respondents, 2012 and January 2016
5.7. Players
- Top 5 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Iran's Share of Website Visits, in %, April 2016
6. Israel
6.1. Overview
- B2C E-Commerce Overview and International Comparisons, April 2016
6.2. Trends
- Major Reasons for Shopping Online, in % of Internet Users, July 2015
- M-Commerce Share of Online Purchases, in %, 2014 and 2015
- Cross-Border Online Shopper Penetration, in % of Online Shoppers, October 2015
6.3. Sales and Shares
- B2C E-Commerce Sales, in ILS billion, 2014 - 2016f
6.4. Users and Shoppers
- Internet Penetration, in % of Individuals, 2010-2014
- Online Shopper Penetration, by Gender, Age Group and Total, in % of Internet Users, 2012 and 2013
- Online Shopper Penetration, in % of Internet Users, July 2015
6.5. Products
- Product Categories Purchased Online, in % of Online Shoppers, July 2015
6.6. Payment
- Payment Methods Used in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, October 2015
6.7. Delivery
- Major Criteria for Online Purchase Decision, incl. Delivery-Related, in % of Online Shoppers, 2015e
6.8. Players
- Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Israel's Share of Website Visits, in %, April 2016
7. Kuwait
7.1. Overview
- B2C E-Commerce Overview and International Comparisons, April 2016
7.2. Trends
- Penetration of Internet Subscriptions with Mobile Phone Companies Compared to Internet Subscriptions with Internet Companies and Mobile Phone Subscriptions, in % of Population, 2010 - 2014
7.3. Sales and Shares
- E-Commerce Transactions Number, in millions, Value, in KWD million, Average Value, in KWD, and in % Change, 2014 and 2015
7.4. Users and Shoppers
- Internet Penetration, in % of Individuals, 2010-2014
7.5. Products
- Product Categories Purchased Online, in % of Online Shoppers, May 2015
7.6. Payment
- Top 2 Payment-Related Considerations When Shopping Online, in % of Online Shoppers, 2014
7.7. Players
- Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Kuwait's Share of Website Visits, in %, April 2016
8. Qatar
8.1. Overview
- B2C E-Commerce Overview and International Comparisons, April 2016
8.2. Sales and Shares
- B2C E-Commerce Sales, in USD billion, and in % Year-on-Year Change, 2014 - 2019f
8.3. Users and Shoppers
- Internet Penetration, in % of Individuals, 2010-2014
- Breakdown of Online Shoppers by Demographic Group, Compared to Breakdown of Total Population by Demographic Group, in %, 2014
8.4. Products
- Breakdown of B2C E-Commerce Sales, by Product Category, in %, 2014
8.5. Players
- Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Qatar's Share of Website Visits (Where Available), in %, April 2016
9. Jordan
9.1. Overview
- B2C E-Commerce Overview and International Comparisons, April 2016
9.2. Trends
- Breakdown of Internet Subscriptions by Type, incl. “Mobile Broadband”, in % of Internet Subscriptions, Q4 2015
9.3. Users and Shoppers
- Internet Penetration, in % of Individuals, 2011-2015
- Activities Carried Out Online, incl. “Buy Products”, in % of Adult Internet Users, 2014
10. Bahrain
10.1. Overview
- B2C E-Commerce Overview and International Comparisons, April 2016
10.2. Trends
- Breakdown of Frequency of Internet Browsing via Mobile Devices, in % of Mobile Users, 2011, 2014 and 2015
10.3. Users and Shoppers
- Internet Penetration, in % of Individuals, 2011 - 2015
- Online Shopper Penetration, in % of Internet Users, 2014 and 2015
11. Oman
11.1. Overview
- B2C E-Commerce Overview and International Comparisons, April 2016
11.2. Users and Shoppers
- Internet Penetration, in % of Individuals, 2010-2014
- Share of Internet Users who Purchase Goods/Services and/or Pay Bills Online, in %, 2014
- Breakdown of the Time of the Last Online Purchase, in % of Internet Users, 2013

Companies Mentioned
Souq.com, Awok.com,JadoPado, Dubizzle.com, Alibaba Group, Groupon, Namshi.com, Rocket Internet, PayPal, Karir Marketing Company, Panda, Digikala, Netbarg, Sheypoor, Divar, Bamilo, Iyzico, PECCO, Zarinpal, Kianpay, Directpay, Alibaba Group, Buy2 Networks, Buzzr, Amazon, Ebay, Qatar Postal Service Company , MarkaVIP, Jamalon, ShopGo, Visa, MasterCard, American Express, Diner's Club, Yallahoman, Muscat360, Alshop

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