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Pakistan Consumer Electronics Report Q3 2016

  • June 2016
  • -
  • Business Monitor International
  • -
  • 61 pages

Includes 3 FREE quarterly updates

BMI View: Low penetration rates and rising incomes provide a solid backdrop for strong growth inconsumer electronics spending in Pakistan over the medium term, which should enable it to record one ofthe fastest growth rates in APAC as the more mature East Asian emerging markets approach saturation inkey device categories. There are still substantial operational risks in Pakistan, and the income profile islow, but we believe it is moving to a stronger growth trajectory as several positive trends converge. Thesmartphone market is already booming after the roll-out of 3G services and supply of cheap smartphonesincreased, and investments in retail and distribution are formalising operations. We forecast total devicespending will grow at a CAGR of 9.1% over 2016-2020, which would make Pakistan a regionaloutperformer in device spending growth.

Latest Updates & Industry Developments

- Computer Sales: From USD1.12bn in 2016 to USD1.47bn in 2020, a compound annual growth rate(CAGR) of 6.9%. Computer penetration is very low, so rising incomes will enable wider adoption, butmuch will depend on form factor competition.

- AV Sales: USD1.21bn in 2016 to USD1.43bn in 2020, a CAGR of 4.2%. Flat-panel TV set upgradepotential still exists in Pakistan, but price erosion and digital camera volume cannibalisation will makeAV segment the underperformer over the medium term.

- Handset Sales: USD2.85bn in 2016 to USD4.46bn in 2020, a CAGR of 11.8%. Pakistan is a smartphonelate adopter, and penetration reached just 15% of adults at YE15, which is key to our view that upgrademomentum will be sustained over the medium term and make the Pakistani handset segment a regionaloutperformer.

Table Of Contents

Pakistan Consumer Electronics Report Q3 2016
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Pakistan 2014-2020) 16
Industry Risk Reward Index 17
Table: Asia Pacific CE Risk/Reward Index, Q3 2016 20
Market Overview 21
Recent Developments 21
Computers 21
Table: PC Sales (Pakistan 2014-2020) 21
AV Devices 29
Table: AV Sales (Pakistan 2014-2020) 29
Mobile Devices 33
Table: Mobile Communications (Pakistan 2014-2020) 33
Industry Trends And Developments 40
Electronics Trade 40
Table: Emerging APAC Consumer Electronics (CE) Trade, 2010-2015 40
Table: Pakistan Consumer Electronics (CE) Trade, 2010-2015 41
Operational Risk And Government Policy 42
Industry Breakdown 43
Regulatory Development 46
Table: Regulatory Authorities 46
Competitive Landscape 49
International Companies 49
Table: Acer 49
Table: Huawei 49
Table: Nokia 50
Local Companies 51
Table: QMobile 51
Demographic Forecast 52
Table: Population Headline Indicators (Pakistan 1990-2025) 53
Table: Key Population Ratios (Pakistan 1990-2025) 53
Table: Urban/Rural Population and Life Expectancy (Pakistan 1990-2025) 54
Table: Population By Age Group (Pakistan 1990-2025) 54
Table: Population By Age Group % (Pakistan 1990-2025) 55
Methodology 57
Industry Forecast Methodology 57
Sector-Specific Methodology 58
Sources 58
Risk/Reward Index Methodology 59
Sector-Specific Methodology 60
Table: Consumer Electronics Risk/Reward Index Indicators 60
Table: Weighting Of Indicators 61

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