Philippines Consumer Electronics Report Q3 2014

  • May 2014
  • -
  • Business Monitor International
  • -
  • 70 pages

Includes 3 FREE quarterly updates
BMI View:

We have a bullish outlook for the Philippines consumer electronics market, forecasting growth
of 5.7% in 2014. This is in line with market growth in 2013 as rising incomes and declining device prices in
the smartphone and tablet categories drive demand. Consumer electronics spending is likely to remain
strong over the medium term, with government spending providing a stimulus supplementing technology
trends such as demand for smartphones and tablets. Given the Philippines' low PC penetration, many
provincial markets are relatively untapped territories, while rural populations contain the largest number
of potential first-time mobile handset purchasers.

Headline Expenditure Projections

Computer Sales: USD2.1bn in 2013 to USD2.2bn in 2014, +6.9% in US dollar terms. Booming sales of
Android tablets will be sufficient to offset the squeeze on notebook sales due to tablet cannibalisation.

AV Sales: USD848mn in 2013 to USD911mn in 2014, +7.4% in US dollar terms. The main driver of
demand is flat-panel TV sets, where penetration is rising rapidly.

Table Of Contents

Philippines Consumer Electronics Report Q3 2014
BMI Industry View ...... 7
SWOT ...... 9
Consumer Electronics Market ............. 9
Political ................... 11
Economic ................. 12
Business Environment 13
Industry Forecast ..... 14
Table: Consumer Electronics Overview (Philippines 2012-2018) . . . . . . . . . . 14
Macroeconomic Forecasts ........... 17
Economic Analysis ..... 17
Investment To Continue Its Charge ... 17
Likely Recovery In The Export Sector 19
Typhoon Yolanda To Spur Public Spending ............. 20
Remittances Supporting Private Consumption Growth ................... 20
Risks To Economic Outlook ............. 21
Table: PHILIPPINES - ECONOMIC ACTIVITY . . . . . . . . . . . . . 22
Industry Risk Reward Ratings ...... 23
Table: Asia-Pacific Consumer Electronics Risk/Reward Ratings - Q3 2014 . . . . . . . . . . . . . . 25
Market Overview ...... 26
Computers .............. 26
Table: PC Sales (Philippines 2012-2018) . . . . . 27
AV Devices ............. 32
Table: AV Sales (Philippines 2012-2018) . . . . . 32
Mobile Devices ........ 38
Table: Mobile Communications (Philippines 2012-2018) . . . . 38
Competitive Landscape ................ 44
International Companies ................ 44
Table: Samsung Electronics . . . . 44
Table: Lenovo . . . . 45
Table: Huawei . . . 46
Local Companies ..... 47
Table: MyPhone . 47
Industry Trends And Developments ................. 48
Table: Philippines Component Exports (USDmn) . . . . . . . . . . . . 52
Table: Philippines Electronics Trade Value (USDmn) . . . . . . . 55
Regulatory Development .............. 57
Table: Regulatory Authorities In The Philippines . . . . . . . . . . . . 57
Regulatory News ...... 58
Demographic Forecast ................. 61
Demographic Outlook 61
Table: The Philippines' Population By Age Group, 1990-2020 ('000) . . . . . . 62
Table: The Philippines' Population By Age Group, 1990-2020 (% of total) 63
Table: The Philippines' Key Population Ratios, 1990-2020 . 64
Table: The Philippines' Rural And Urban Population, 1990-2020 . . . . . . . . . . 64
Methodology ............. 65
Industry Forecast Methodology ....... 65
Sector-Specific Methodology ........... 66
Sources .................. 66
Risk/Reward Rating Methodology .... 67
Sector-Specific Methodology ........... 68
Table: Consumer Electronics Risk/Reward Ratings Indicators . . . . . . . . . . . . . 69
Table: Weighting Of Indicators . 70

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