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Philippines Consumer Electronics Industry Update Quarter 3 2012
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BMI View: BMI expects the Philippines IT market will grow by around 7% in 2013. Despite an uncertain
economic outlook, consumer electronics spending is likely to remain fairly strong in the coming quarters,
with government spending providing a stimulus. The Philippines was one of the strongest regional TV
markets in 2012 and the country's move to digital broadcasting should receive a boost from the
government's selection of the Japanese ISDB-T standard. Given the Philippines' low PC penetration, many
provincial markets are relatively untapped territories, while rural populations contain the largest number
of potential first-time mobile handset purchasers. Vendors will seek profit from product innovation such as
smartphones based on the Android operating system, and 3D and LED TV sets.
Headline Expenditure Projections
Computer Sales: US$2.2bn in 2012 to US$2.4bn in 2013, +10% in US dollar terms. Forecast in US dollar
terms unchanged following strong double-digit growth in 2012.
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