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Philippines Consumer Electronics Report Q3 2016

  • May 2016
  • -
  • Business Monitor International
  • -
  • 62 pages

Includes 3 FREE quarterly updates

BMI View: The Philippines is deeply connected to the global consumer electronics industry as a majorsupplier of intermediate components, and as incomes have risen it has increasingly become a growthopportunity for the sale of finished products. Our bullish household income growth outlook for thePhilippines is the basis for a strong device demand growth forecast that we believe will benefit vendorsthrough first time buyers, a significant opportunity given low device penetration rates in some keycategories, as well as an easing of price sensitivity in the mid and high-end local market. We forecast theoverall market will grow at a CAGR of 7.0% 2016-2020 to reach USD9.17bn in 2019. While the corescenario is for strong growth, there is downside due to regional economic uncertainties that couldundermine device demand growth and/or disrupt the local electronics industry.

Latest Updates & Industry Developments

-Computer Sales: USD2.10bn in 2016 to USD2.92bn in 2020, a CAGR of +8.6% in US dollar terms.Purchasing power gains by households envisaged over the medium term is the foundation for ourcomputer hardware market outlook, where a deepening of the PC market and easing price sensitivity inthe middle class should be targets for vendors.

-AV Sales: USD1.04bn in 2016 to USD1.35bn in 2020, CAGR of +6.8%. Digital migration and risingincomes will drive TV set upgrade demand while stabilisation of the digital camera market will allow thegrowth rate to move higher over the medium term.

-Handset Sales: USD3.86bn in 2016 to USD4.90bn in 2020, a CAGR of +6.2%. In the short termsmartphone boom will continue, but as the penetration rate climbs growth will slow in the later years ofour forecast.

Table Of Contents

Philippines Consumer Electronics Report Q3 2016
BMI Industry View 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Philippines 2014-2020) 15
Industry Risk Reward Index 16
Industry Risk Reward Ratings 16
Table: Asia Pacific CE Risk/Reward Index, Q3 2016 19
Market Overview 20
Computers 20
Table: PC Sales (Philippines 2014-2020) 20
AV Devices 27
Table: AV Sales (Philippines 2014-2020) 27
Mobile Devices 32
Table: Mobile Communications (Philippines 2014-2020) 32
Industry Trends And Developments 40
Electronics Trade 40
Table: Emerging APAC Consumer Electronics Trade, 2009-2014 40
Table: Philippines Consumer Electronics Trade, 2010-2015 41
Operational Risk And Government Policy 42
Industry Breakdown 43
Regulatory Development 45
Table: Regulatory Authorities In The Philippines 45
Competitive Landscape 48
Retailers 48
Table: Major Electronics Retailers 48
Table: Major E-Commerce Retailers 48
Consumer Electronics Vendors 49
International Companies 49
Table: Samsung Electronics 49
Table: Lenovo 50
Table: Huawei 51
Local Companies 52
Table: MyPhone 52
Demographic Forecast 53
Table: Population Headline Indicators (Philippines 1990-2025) 54
Table: Key Population Ratios (Philippines 1990-2025) 54
Table: Urban/Rural Population and Life Expectancy (Philippines 1990-2025) 55
Table: Population By Age Group (Philippines 1990-2025) 55
Table: Population By Age Group % (Philippines 1990-2025) 56
Methodology 58
Industry Forecast Methodology 58
Sector-Specific Methodology 59
Sources 59
Risk/Reward Index Methodology 60
Sector-Specific Methodology 61
Table: Consumer Electronics Risk/Reward Index Indicators 61
Table: Weighting Of Indicators 62

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