Philippines Consumer Electronics Industry Update Quarter 3 2012

  • May 2014
  • -
  • Business Monitor International
  • -
  • 70 pages

Includes 3 FREE quarterly updates
BMI expects the Philippines IT industry will grow by around 5% in 2012, which represents a deceleration compared with 2011. Despite an uncertain economic outlook, consumer electronics spending is likely to remain fairly strong in the coming quarters. Given the Philippines’ low PC penetration, many provincial industry s are relatively untapped territories, while rural populations contain the largest number of potential first-time mobile handset purchasers. Vendors will seek profits from product innovation such as smartphones based on the Android operating system, and 3D and LED TV sets.
Headline Expenditure Projections Computer revenues : US Dollar 1.8bn in 2011 to US Dollar 1.9bn in 2012, +5% in US dollar terms. Projection in US dollar terms is downwardly revised due to the expected impact in H112 of the HDD shortage linked to the Thai floods.
AV revenues : US Dollar 701mn in 2011 to US Dollar 777mn in 2012, +9% in US dollar terms. Projection in US dollar terms is unchanged, with the main driver being demand for flat-screen TV sets.
Handset revenues : US Dollar 1.87bn in 2011 to US Dollar 1.92bn in 2012, +3% in US dollar terms. Projection in US dollar terms is unchanged but the Philippines is viewed as a promising industry for smartphones.
Risk/Reward Ratings: The Philippine's score was 46.7out of 100.0. The country took 11th place in our latest RRR table, but has potential to rise over time due to rising device penetration.
Key Trends & Developments Demand from outside Manila will continue to drive industry expansion in 2012. More vendors are signing up new distributors and opening stores nationwide. Cebu is seen as a gateway to provinces in Visayas and Mindanao. Meanwhile, PCs for schools programmes will be another driver for the Philippines computer industry .
As around one-third of the Philippine population still use analogue sets, there is plenty of continued growth potential in digital TV sets. The Philippines also lags many other Asian countries in adoption of digital TV. The Philippines has around 9mn TV households and, despite the popularity of mobile handsets and other portable media devices, TV remains the platform by which Filipinos access news and entertainment. Penetration of LCD TV sets is currently less than 1% of the population, but is expected to reach 4-5% within the projection period.
Because of the orientation of Filipinos towards social networking in the mobile space, the Philippines is regarded as a promising industry for smartphones. In 2011, 60% growth in smartphone revenues was expected, with shipments of around 2.9mn units.

Table Of Contents

Executive Summary .... 4
Industry SWOT Analysis ..... 5
Philippines Consumer Electronics Industry SWOT ..... 5
Philippines Electronics Industry Environment and Risk Analysis 6
Philippines Political Environment and Risk Analysis .... 7
Philippines Economic Environment and Risk Analysis .. 8
Philippines Business Environment SWOT .... 9
Asia Risk/Reward Ratings ...... 10
Data : Asia Pacific Consumer Electronics Risk/Reward Ratings, Q312 ..... 12

Industry Analysis . 13
Computers. 13
Data : Computers: Demand, from 2009 to 2016 .... 14
Drivers ...... 14
Segments ... 16
AV ...... 16
Data : AV: Demand, from 2009 to 2016 .. 17
Mobile Handsets ..... 20
Data : Mobile Handsets: Demand, from 2009 to 2016 . 21
Consumer Electronics Market .... 24
Data : Electronics Exports. March 2011-Feb 2012 USD mn) . 25
Data : Consumer Electronics Overview, from 2009 to 2016 25
Semiconductors And Components 27
Data : Semiconductors Exports. March 2011-Feb 2012 (US$mn) 27
Computers. 28
Data : Exports - Electronic Data Processing Products. March 2011-Feb 2012 (US$mn) ..... 28
Data : Exports - Office Equipment Products. March 2011 - Feb 2012 (US$mn) .... 28
AV ...... 29
Data : Exports - Consumer Electronics Products. March 2011 - Feb 2012 (US$mn) .... 29
Telecommunications ...... 29
Data : Exports - Telecommunications Electronics Products. March 2011 - Feb 2012 (US$mn) .. 29

Market Projection Scenario .... 30
Data : Consumer Electronics Overview ..... 30

Industry Developments .... 32
Texting ...... 32
IT Education Agenda ..... 32
Macroeconomic Projection 34
Data : Philippines - Economic Activity ..... 36

Competition Overview ... 37
Computer 37
Handsets . 38
AV .... 41
BMI Methodology ...... 44
How We Generate Our Market Projections 44
Electronics Market 44
Sources ..... 45

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