Philippines Consumer Electronics Report Q3 2015

  • May 2015
  • -
  • Business Monitor International
  • -
  • 79 pages

Includes 3 FREE quarterly updates

BMI View:
We expect strong sales growth in the Philippine consumer electronics market over the mediumterm as incomes rise and device prices decline amidst intense vendor competition. We forecast growth of7.4% in 2015, a deceleration from 2014 as the AV segment returns to a lower growth trajectory after TV setupgrade demand brought forward by the FIFA World Cup tournament in Brazil. Consumer electronicsspending is expected to remain strong over the medium term, with government spending providing astimulus supplementing technology trends such as demand for smartphones and tablets. Given thePhilippines' low PC penetration, many provincial markets are relatively untapped territories, while ruralpopulations contain the largest number of potential first-time mobile handset purchasers.
Headline Expenditure Projections
Computer Sales: USD2.0bn in 2014 to USD2.1bn in 2015, +5.4% in US dollar terms. We expect aresurgence in notebook sales to add to growth momentum from the tablet market in 2015 as vendors tap thefirst-time buyer opportunity.

Table Of Contents

Philippines Consumer Electronics Report Q3 2015
BMI Industry View ...... 7
SWOT ............ 9
Consumer Electronics Market ............. 9
Political .......... 11
Economic ........ 12
Operational Risk ............. 13
Industry Forecast ..... 15
Table: Consumer Electronics Overview (Philippines 2013-2019) . 15
Macroeconomic Forecasts ..... 21
Economic Analysis ........... 21
Table: Economic Activity (Philippines 2010-2019) . . . . 24
Industry Risk Reward Index ... 25
Industry Risk Reward Ratings ........... 25
Table: Asia CE Risk/Reward Index - Q315 . 28
Market Overview ...... 29
Computers ..... 29
Table: PC Sales (Philippines 2013-2019) . . 29
AV Devices .... 36
Table: AV Sales (Philippines 2013-2019) . . 36
Mobile Devices .............. 42
Table: Mobile Communications (Philippines 2013-2019) . . . . 42
Competitive Landscape .......... 51
International Companies . 51
Table: Samsung Electronics . . . . 51
Table: Lenovo . 52
Table: Huawei 53
Local Companies ........... 54
Table: MyPhone . . . . 54
Industry Trends And Developments ..... 55
Table: Philippines Component Exports (USDmn) 60
Table: Philippines Electronics Trade Value (USDmn) . 66
Regulatory Development ........ 67
Table: Regulatory Authorities In The Philippines 67
Regulatory News ............ 68
Demographic Forecast ........... 70
Table: Population Headline Indicators (Philippines 1990-2025) . . 71
Table: Key Population Ratios (Philippines 1990-2025) 71
Table: Urban/Rural Population and Life Expectancy (Philippines 1990-2025) . 72
Table: Population By Age Group (Philippines 1990-2025) . . 72
Table: Population By Age Group % (Philippines 1990-2025) . . . . . 73
Methodology ............. 75
Industry Forecast Methodology ....... 75
Sector-Specific Methodology ........... 76
Sources ......... 76
Risk/Reward Index Methodology ...... 77
Sector-Specific Methodology ........... 78
Table: Consumer Electronics Risk/Reward Index Indicators 78
Table: Weighting Of Indicators . 79

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