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As of early 2013, the major trends that make Brazil one of the most exciting and dynamic insurance markets
globally remain intact. Thanks to the steady fall in interest rates, the general improvement of perceived
macro-economic risks and commercial initiatives by the insurance companies themselves, premiums are
growing rapidly: this is at a time that leading players in both the non-life and the life segments are achieving
high levels of profitability. Over the medium-term the only constraint on growth will be insurers' ability to
raise capital to support their businesses.
To a greater extent than their counterparts in other large emerging markets, the Brazilian majors are ready to
undertake (very) large scale corporate deals. Bank distribution accounts for about 40% of all insurance sales
in the country and, as such, is often a key to success: this explains the strategic partnerships between Zurich
and Santander and between MAPFRE and Banco do Brasil, as well as the long-standing commercial links
between Porto Seguro and Itaú Unibanco. The banks have the imagination to recognise the opportunities
that are available from 'open architecture' - the distribution of products that are sourced from unrelated
suppliers. However, we also stress the various players are taking active and positive steps to develop their
own brands, to invest in platforms and systems, to improve underwriting and profitability and to introduce
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