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The Comcast: SME services operator profile

  • November 2013
  • -
  • Analysys Mason
  • -
  • 10 pages

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Comcast is the largest cable television provider in the USA. It was founded in 1963 and is headquartered in Philadelphia.

- Comcast offers a range of communications and IT services to small and medium-sized enterprise (SME) and large enterprise customers. Services include fixed Internet services including cable modem service and Ethernet fixed voice services including VoIP, managed voice, PRI trunks and SIP trunks; pay TV, and various cloud applications and services.
- Comcast positions itself not just as a cable television provider, but also a provider of a full suite of high-quality, business-grade communications services to SMEs and large enterprises. It has sought to support this position through partnerships and acquisitions.
- Comcast uses its website to educate and sell to SME customers, and its telesales, face-to-face and partner programme to manages the sales process. It uses its indirect channel for selling, referrals and co-marketing.

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