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Fake ring: Despite economic improvements, rising competition will keep the industry subdued



Abstract

Direct Selling of Jewelry & Accessories

The Direct Selling of Jewelry and Accessories industry has struggled over the past five years, despite a strengthening economy. Industry products are highly discretionary and are influenced by economic factors such as consumer spending, as well as consumer preferences such as fashion fads and the shift toward mobile commerce. Over the next five years, the industry is expected to continue declining, however, at a slower rate. As the US economy continues stabilizing and consumer confidence recovers, industry operators are expected to experience some relief from the difficult conditions in prior years. An uptick in consumer confidence and a reduction in the unemployment rate are also expected to spur industry demand. However, the industry will continue to battle against alternative forms of retailing for market share. Consequently, rising competition will ultimately keep the industry subdued, despite strengthening economic conditions.

Operators in this industry rely on a direct sales model, where salespeople are contracted by the company to market the product. Wages are commission based. Companies in this industry supply accessories, including jewelry and watches.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



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Table Of Contents

Direct Selling of Jewelry and Accessories - Industry Market Research Report

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS and MARKETS
Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON and GLOSSARY



MAJOR COMPANIES

Stella and Dot

Origami Owl

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