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Birks & Mayors Inc in Luxury Goods (Canada)

  • February 2014
  • -
  • Euromonitor International
  • -
  • 3 pages

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Under the direction of new CEO Jean-Christophe Bedos, the company has implemented changes that are intended to position the jeweller as more appealing to younger consumers in the luxury segment in Canada. In addition to revamping its store and brand identity within Canada, the company has also developed new lines of jewellery under its in-house brand, and is expanding its presence beyond North America, with a new store to be opened in China. The company has also announced a change in the...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Designer Apparel (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Cigars, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Travel Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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