Innovation in Beverage Packaging 2013 - All Channel Report

  • February 2014
  • -
  • Canadean Ltd
  • -
  • 78 pages

Product Synopsis

An overview of beverage packaging innovation in the context of the global markets for soft drinks, dairy drinks, beer, cider, wine, spirits and flavored alcoholic beverages. It is divided into 11 sections covering an Executive summary, a Key Mega Trends in Beverage and Packaging Markets, Key Trends in the Global Beverage Market, Key Trends in the Global Packaging Market, Overview of Innovations in Packaging, Innovations in Glass Packaging, Innovations in Rigid Packaging, Innovations in Flexible Packaging, Innovation in Paper and Board Packaging, Innovation in Metal Packaging, and Innovation in Labelling.

Introduction and Landscape

Why was the report written?
This report provides an overview of packaging innovation in the context of the global market for beverage products (soft drinks, dairy drinks, beer, cider, wine, spirits, and flavored alcoholic beverages). This will give product manufacturers, packaging converters, and other suppliers to the industry an overview of the current key innovations in beverage packaging, as well as an indication of where the future of the packaged beverage market is heading.

What is the current market landscape and what is changing?
Beverage markets continue to become more competitive and sophisticated as manufacturers and marketers increasingly look to develop products to satisfy regional preferences, rather than adopting a 'one size fits all' approach. The industry is also addressing the specific needs of identified target segments based on a range of criteria including age, gender, lifestyle and purchasing power. Packaging innovation is required to meet the various and changing needs of all sections of the supply chain - from the manufacturer through to consumer - within an increasingly demanding regulatory environment.

What are the key drivers behind recent market changes?
2012 and 2013 have seen an increased breakdown in pre-conceptions of the packaging formats for certain drinks, with producers starting to adopt the 'alternative packaging format' prototypes that were initially launched years prior. Where bottles used to be glass or plastic, these could now be made from board or rigid metal. Cartons are shaped to be user friendly and easier to pour. Visual enhancements, including different finishes and inks provide the extra shelf appeal needed to attract attention. An increasing focus on the consumer has been evident, with producers actively seeking consumer input regarding more suitable shapes, sizes, and packaging designs.

What makes this report unique and essential to read?
This is an essential read for anyone involved in beverage packaging, NPD and consumer insights

Key Features and Benefits

An overview of the Key Trends affecting the Beverage and Beverage Packaging Markets overall.

An overview of the global beverage market, by category and region

An assessment of packaging demand at a global and regional level within each of the core beverage categories (soft, beer, cider, wine, spirits, FABs, dairy)

An overview of the Key Innovation Drivers

Highlighting innovation for each major beverage packaging material and type including new beverage packaging technologies, developments and products over the last two years

Table Of Contents

1 Executive Summary
2 Key Mega Trends in Beverage and Packaging Markets
2.1 Market drivers - Economic, Demographic, and Consumer Trends
2.1.1 Economic Trends
2.1.2 Demographic Trends
2.1.3 Consumer Trends
3 Key Trends in the Global Beverage Market
3.1 Global consumption by category and region
3.1.1 Soft Drinks
3.1.2 Beer
3.1.3 Cider
3.1.4 Wine
3.1.5 Spirits
3.1.6 FABs
3.1.7 Dairy Drinks
4 Key Trends in the Global Packaging Market
4.1 Global Trends by Category
4.1.1 Soft Drinks
4.1.2 Beer
4.1.3 Cider
4.1.4 Wine
4.1.5 Spirits
4.1.6 FABs
4.1.7 Dairy Drinks
4.2 Global Trends by Pack Format
4.2.1 Metal Packaging
4.2.2 Plastic Packaging
4.2.3 Glass Packaging
4.2.4 Board Packaging
4.2.5 Pouches
5 Overview of Innovations in Packaging
5.1 Innovation Drivers
5.1.1 Consumer Demands
5.1.2 Cost Reduction
5.1.3 Logistics Efficiency
5.1.4 Sustainability
5.1.5 Legislation
6 Innovations in Glass Packaging
6.1 Consumer Demands
6.2 Cost Reduction
6.3 Premiumization
7 Innovations in Rigid Plastic Packaging
7.1 Consumer Demands
7.2 Cost Reduction
7.3 Sustainability
8 Innovations in Flexible Packaging
8.1 Consumer Demands
8.2 Cost Reduction
8.3 Logistics Efficiency
8.4 Sustainability
9 Innovations in Paper and Board Packaging
9.1 Consumer Demands
9.2 Sustainability
9.3 Cost Reduction
9.4 Logistics Efficiency
10 Innovation in Metal Packaging
10.1 Consumer Demands
10.2 Cost Reduction
10.3 Sustainability
11 Innovation in Labeling
11.1 Consumer Demands
11.2 Sustainability
12 Appendix
12.1 Country Coverage and Regional Groupings
13 Methodology and Product Definitions
13.1 Disclaimer

List of Tables

Table 1: Country Coverage

List of Figures

Figure 1: Heineken Cube
Figure 2: Innovative new label graphics increase shelf-appeal of beverage bottle
Figure 3: Metallized paper labeling increase shelf appeal
Figure 4: Lightweight tapered beer bottle
Figure 5: Lightweight glass bottle reduces carbon emissions
Figure 6: Peroni lightweight glass
Figure 7: Premium packaging for a vodka bottle
Figure 8: Sunny D square bottle
Figure 9: DeepGrip® bottle
Figure 10: Easy Wine Glass
Figure 11: Easy Wine Glass
Figure 12: Dual chambered juice bottle
Figure 13: Stacked Wine
Figure 14: Innovative single-serve beverage packaging, by Gepack
Figure 15: Fakeer Energy Drink
Figure 16: Lightweight PET bottle weighs 7.95g
Figure 17: Lightweight Containers KeyKeg
Figure 18: PET Engineering Bottles
Figure 19: Carlsberg, Heineken Silva and Byron beer lightweight bottles
Figure 20: PET bottle for Vodka is light in weight and it saves upon transportation cost
Figure 21: Econo-Lok miniTM closure for carbonated drinks is light in weight
Figure 22: Coca-Cola PlantBottle
Figure 23: Lightweight milk bottle is 100% recyclable
Figure 24: Heineken Plastic Keg replace metal version
Figure 25: Grower's Cup®
Figure 26: Dispensing Pouch for on-the-go consumption of beverages
Figure 27: Brew-in-bag for coffee for on-the-go consumption
Figure 28: Pouch-up©
Figure 29: AquaFlexCan
Figure 30: Gilles Louvet manufactures wine in flexible pouch
Figure 31: HCM 320
Figure 32: Eco-friendly pouch which has less carbon emissions
Figure 33: Transparent beverage pouch has low environmental impact
Figure 34: Bombay Sapphire travel retail pack
Figure 35: SIG Combibloc Combidome
Figure 36: Vernissage wine
Figure 37: combiblocXSlim cartons
Figure 38: New packaging design for Milk is easy-to-open, easy-to-pour and easy-to-store
Figure 39: Eco-friendly carton with less carbon footprints
Figure 40: Chuchkey flat top can
Figure 41: Antarctica Sub Zero, Tropical and Classic with thermochromic ink technology.
Figure 42: Thermo chromic ink technology implemented in beverage can
Figure 43: 'Glow in the dark' Rexam can and the Black Jack brand
Figure 44: Innovative new design for beverage can increase shelf appeal
Figure 45: Premium beer can with a full aperture end to enhance consumer experience
Figure 46: Oskar Blues pint can
Figure 47: Magic Straw can
Figure 48: Molson Coors vented can
Figure 49: ORG Packaging light weight can
Figure 50: Lightweight aluminum can uses 10% less raw material and is 100% recyclable
Figure 51: Beverage can made of 90% recyclable content
Figure 52: Premium beer can with a full aperture end to enhance consumer experience
Figure 53: New Aqua proof labeling

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