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Thailand Consumer Electronics Report Q3 2016

  • June 2016
  • -
  • Business Monitor International
  • -
  • 67 pages

Includes 3 FREE quarterly updates

BMI View: Thailand is both a large domestic market for consumer electronics devices and an importantproduction centre for global industry, particularly with regards hard disk drive manufacture. After adifficult few years we believe Thai consumer electronics spending will return to growth in 2016, and thenstrengthen over the medium term, with a CAGR of 3.7% forecast for 2016-2020. Our core view for themedium term continues to be based on our positive assessment of household income trends in Thailand thatwill support a deepening of the market and expanding middle class, which could alleviate some pricesensitivity, and offer volume growth opportunities in the context of relatively low device penetration rates inthe PC and handset segments in Thailand.

Latest Updates And Industry Developments

- Computer Hardware Sales: USD2.33bn in 2016 to USD2.87bn in 2020, a compound annual growthrate (CAGR) of 5.3%. After deferred spending in 2014 and 2015 there is significant growth potential asincome profile strengthens from 2016, with personal device sales of notebooks and tablets expected tooutperform.

- AV Sales: USD1.37bn in 2016 to USD1.51bn in 2020, a CAGR of 2.5%. After contraction over2012-2015, we expect a return to growth from 2016, but the market will not reach previous highs due toTV set price erosion and the digital camera market being on a lower trajectory due to the proliferation ofsmartphone ownership.

- Handset Sales: USD3.27bn in 2016 to USD3.69bn in 2020, a CAGR of 3.1%. Handset spending growthforecast to pick-up in 2016, but decelerate over the medium term due to a depleted pool of potentialsmartphone first-time buyers which will see the upgrade growth engine diminish.

Table Of Contents

Thailand Consumer Electronics Report Q3 2016
BMI Industry View 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Thailand 2014-2020) 16
Industry Risk Reward Index 17
Table: Asia Pacific CE Risk/Reward Index, Q3 2016 20
Market Overview 21
Computers 21
Table: PC Sales (Thailand 2014-2020) 21
Table: Thailand PCs Per 100 Households - Breakdown By Device Type And Region, 2012-2014 24
AV Devices 29
Table: AV Sales (Thailand 2014-2020) 29
Mobile Devices 34
Table: Mobile Communications (Thailand 2014-2020) 34
Industry Trends And Developments 41
Electronics Trade 41
Table: Emerging APAC Consumer Electronics (CE) Trade, 2010-2015 42
Table: Thailand Consumer Electronics (CE) Trade, 2010-2015 43
Operational Risk And Government Policy 44
Industry Breakdown 45
Table: Thailand Electronics Production Value Index 46
Regulatory Development 48
Table: IT Regulatory Authority 48
Regulatory Developments 50
Competitive Landscape 52
Retailers 52
Table: Selected Electronics Retailers 52
Table: Selected E-Commerce And Online Marketplaces 52
Consumer Electronics Vendors 53
Table: Acer 53
Table: Lenovo 54
Table: Seagate 55
Table: i-Mobile (Samart) 56
Table: SiS Distribution 57
Demographic Forecast 58
Table: Population Headline Indicators (Thailand 1990-2025) 59
Table: Key Population Ratios (Thailand 1990-2025) 59
Table: Urban/Rural Population and Life Expectancy (Thailand 1990-2025) 60
Table: Population By Age Group (Thailand 1990-2025) 60
Table: Population By Age Group % (Thailand 1990-2025) 61
Methodology 63
Industry Forecast Methodology 63
Sector-Specific Methodology 64
Sources 64
Risk/Reward Index Methodology 65
Sector-Specific Methodology 66
Table: Consumer Electronics Risk/Reward Index Indicators 66
Table: Weighting Of Indicators 67

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