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New Zealand Tourism Report Q3 2016

  • May 2016
  • -
  • Business Monitor International
  • -
  • 32 pages

Includes 3 FREE quarterly updates

BMI View: Although a relatively small market, New Zealand presents a highly attractive tourismdestination and we expect to see healthy growth across a number of key indicators over the five yearforecast period, including overall visitor numbers and hotel industry value. As well as boasting a broadrange of tourism attractions, New Zealand's open and welcoming economy facilities investments by hotelgroups and we are seeing a definite uptick in the project pipeline with a number of quality mid-range andluxury hotels under development. The government remains highly supportive of the tourism industry, andeffective wide-reaching marketing campaigns will continue to effectively attract more visitors, whileexpansion of air travel connections and international transport infrastructure will ensure the countryremains accessible.

Key Updates And Forecasts

-Rising tourism figures along with a healthy investment environment mean that we are seeing a slightuptick in developer interest in new hotels in New Zealand, addressing concerns that the market willexperience a lack of capacity in coming years. Major hotel groups such as Wyndham and Accor havenew hotels due to open in 2016 and 2017.

-The growth in travel to New Zealand is proving particularly strong for more remote destinations in theSouth Island such as Mackenzie and Wanaka. The Ministry of Business, Innovation and Employment(MBIE) reports that the number of guest nights booked on the South Island grew by almost double therate of that of the North Island in 2015.

-New Zealand continues to utilise film-linked marketing campaigns to raise awareness of its manyattractions. Building on highly successful 'Home of Middle Earth' campaigns, in April 2016 the MBIE,Tourism New Zealand, Callaghan Innovation and New Zealand Film Commission entered amarketing agreement with Paramount Pictures and DreamWorks Pictures to promote the growingfilm industry and market the country globally.

Table Of Contents

New Zealand Tourism Report Q3 2016
BMI Industry View 5
Table: Key Forecasts (New Zealand 2013-2020) 5
SWOT 7
Tourism 7
Industry Forecast 9
Table: Inbound Tourism (New Zealand 2013-2020) 13
Table: Tourism Receipts (New Zealand 2013-2020) 15
Table: Hotel Accommodation (New Zealand 2013-2020) 17
Table: Tourist Departures and Consumption (New Zealand 2013-2020) 18
Industry Risk/Reward Index 19
Table: Asia Tourism Risk/Reward Index 19
Rewards 20
Risks 20
Market Overview 22
Competitive Landscape 26
Domestic Hotel Groups 26
Table: Domestic Hotel Groups 26
International Hotel Groups 27
Table: International Hotel Groups 27
Methodology 29
Industry Forecast Methodology 29
Risk/Reward Index Methodology 30
Table: Weighting Of Indicators 32

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