Indian DTH Market Forecast to 2012

• Publication date: May 2011

The direct-to-home (DTH) TV industry has been witnessing tremendous growth since the past few years. This growth has been supported by huge investments by the existing as well as new players. The DTH market acquired around 30 Million subscribers by the end of 2010, an increase of approximately 50% over 2009. The entry of new players in the Indian DTH industry is intensifying competition. Due to this intensified competition, installation prices ar...

The direct-to-home (DTH) TV industry has been witnessing tremendous growth since the past few years. This growth has been supported by huge investments by the existing as well as new players. The DTH market acquired around 30 Million subscribers by the end of 2010, an increase of approximately 50% over 2009. The entry of new players in the Indian DTH industry is intensifying competition. Due to this intensified competition, installation prices are declining and subscribers now have a wide range of options.

The reason for this high growth in DTH subscriber base can be attributed to the fact that quality of service delivered by DTH is superior compared to cable or any other medium. As DTH TV industry is currently in the phase of growth, it is expected to attract a large number of subscribers in near future. As per our new research report “Indian DTH Market Forecast to 2012” the number of DTH subscribers is projected to grow at a CAGR of around 23% during 2011-2014, reaching 69 Million.

For the purpose of research, we have not included Doordarshan, which is a free DTH service provider. The report contains comprehensive information about DTH service providers in India, with a focus on in-depth analysis of their strengths and weaknesses. It also explains the reason due to which, all the incumbent players have been investing huge amounts in the promotion and marketing of DTH services in the country.

“Indian DTH Market Forecast to 2012” The report highlights certain key marketing strategies along with the current industry trends. These marketing strategies could serve as a benchmark for the anticipated future growth of the Indian DTH market. Apart from this, the report will also help clients to recognize/identify the factors that will drive the country’s DTH market in the coming years. The report also studies the Indian consumer behavior and elaborates various factors that will enable people to switch into DTH in the near future.

Television Broadcasting Industry in India

1. Analyst View
2. India: Direct-to-Home (DTH) Market Overview
3. Emerging Market Trends
3.1 High Subscriber Acquisition Costs - A Challenge for Industry
3.2 Profitability Slowly Turning towards Positive Numbers
3.3 HD Content Broadcast on DTH Set-Top Box Remains Niche Concept
4. Key Market Drivers
4.1 More Customer Choice
4.2 Conditional Access Systems
4.3 Innovative Services
5. Industry Outlook to 2014
5.1 Subscribers
5.2 Operators
5.3 ARPUs
5.4 Set-top Box
6. Recommendations for Future Growth
7. Consumer Price Sensitivity Analysis
8. Regulation Issues
8.1 QOS
8.2 Tariffs
8.3 Technical Standards and Other Obligations
8.4 Prospects for Foreign Investors
9. Other Technology Options
10. Key Players Analysis
10.1 Dish TV
10.2 Tata Sky
10.3 Big TV
10.4 Sun Direct
10.5 Airtel Digital TV
10.6 Videocon D2H

List of Figures:

Figure 2-1: Number of TV Households (Million), 2009-2014
Figure 2-2: Forecast for TV Households by Service (%), 2014
Figure 5-1: Number of DTH Subscribers (Million), 2009-2014
Figure 5-2: Forecast for DTH Subscribers by Urban/Rural Divide (%), 2014
Figure 5-3: DTH Subscribers by Operator (%), 2010
Figure 5-4: DTH Operators Service Revenue (Billion Rs), 2010-2014

List of Tables:

Table 10-1: Dish TV - Strengths & Weaknesses
Table 10-2: Tata Sky - Strengths & Weaknesses
Table 10-3: Big TV - Strengths & Weaknesses
Table 10-4: Sun Direct - Strengths & Weaknesses
Table 10-5: Airtel Digital TV - Strengths & Weaknesses
Table 10-6: Videocon D2H - Strengths & Weaknesses