Photographic Equipment Sales via Key Retail Formats Market Overview in Australia to 2014

• Publication date: January 2011

It focuses on data and analysis of industry sales and key market segments . What's In This Report *Photographic equipment retail sales sales and analysis from 2004 to 2009 and projection values up to 2014. *Market value of segments which include camcorders, cameras, and photographic equipment and optical instruments *Current and projection analysis of sales via major retail channels in the photographic equipment indust...

It focuses on data and analysis of industry sales and key market segments .

What's In This Report

*Photographic equipment retail sales sales and analysis from 2004 to 2009 and projection values up to 2014.
*Market value of segments which include camcorders, cameras, and photographic equipment and optical instruments
*Current and projection analysis of sales via major retail channels in the photographic equipment industry as well as its sub-categories

Key Market Facts

Photographic equipment retail sales in Australia increased at a growth rate of 0.4% between 2004 and 2009.

Cameras sales led the photographic equipment industry with a share of 68.6% in 2009. Electricals and electronics retailers were the leading retail format for cameras in 2009.

Why Should You Buy This Report?

*Imagine innovative strategies by identifying the major growing segment and retail formats in terms of sales
*Indentify new business opportunities by understanding the quantitative trends within the photographic equipment industry in Australia
*Understand the future direction of the industry with reliable historical data and full five year projecting

Camera Industry in Australia

TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
PHOTOGRAPHIC EQUIPMENT RETAIL SALES OVERVIEW 6
Photographic equipment distribution industry definition 6
Photographic equipment sales overview 7
Photographic equipment distribution sales value, 2004–09 8
Photographic equipment distribution sales value, 2009–14 10
PHOTOGRAPHIC EQUIPMENT MARKET SEGMENTATION 12
Market sales analysis by category, 2004–09 12
Market sales analysis by category, 2009–14 14
PHOTOGRAPHIC EQUIPMENT SALES ANALYSIS BY KEY RETAIL FORMATS 16
Retail format definitions 16
Photographic equipment sales analysis by key distribution formats, overview 19
Photographic equipment sales analysis by key distribution formats actual, 2004–09 20
Photographic equipment sales analysis by key distribution formats projection, 2009–14 21
CAMCORDERS SALES ANALYSIS BY KEY RETAIL FORMATS 22
Camcorders sales analysis by key distribution formats, overview 22
Camcorders sales analysis by key distribution formats actual, 2004–09 23
Camcorders sales analysis by key distribution formats projection, 2009–14 24
CAMERAS ANALYSIS BY KEY RETAIL FORMATS 25
Cameras sales analysis by key distribution formats, overview 25
Cameras sales analysis by key distribution formats actual, 2004–09 26
Cameras sales analysis by key distribution formats projection, 2009–14 27
PHOTOGRAPHIC EQUIPMENT AND OPTICAL INSTRUMENTS ANALYSIS BY KEY RETAIL FORMATS 28
Photographic equipment and optical instruments sales analysis by key distribution formats, overview 28
Photographic equipment and optical instruments sales analysis by key distribution formats actual, 2004–09 29
Photographic equipment and optical instruments sales analysis by key distribution formats projection, 2009–14 30
APPENDIX 31
Methodology 31
Related research 32
Datamonitor consulting 32
Disclaimer 32


Index of Figures
Chart 1: Australia, sales of photographic equipment, value ($m), 2004–14 7
Chart 2: Australia, sales of photographic equipment, value ($m), 2004–09 8
Chart 3: Australia, projection sales of photographic equipment, value ($m), 2009–14 10
Chart 4: Australia, sales of photographic equipment, value break down by category (%), 2009 12
Chart 5: Australia, sales of photographic equipment, value break down by category ($m), 2004–09 13
Chart 6: Australia, sales of photographic equipment, value break down by category (%), 2014 14
Chart 7: Australia, projection sales of photographic equipment, value break down by category ($m), 2009–14 15
Chart 8: Australia, photographic equipment, revenue split by key distribution formats (%), 2009 19
Chart 9: Australia, camcorders, revenue split by key distribution formats (%), 2009 22
Chart 10: Australia, cameras, revenue split by key distribution formats (%), 2009 25
Chart 11: Australia, photographic equipment and optical instruments, revenue split by key distribution formats (%), 2009 28


Index of Tables
Data table 1: Photographic equipment distribution industry definition 6
Data table 2: Australia, sales of photographic equipment, value ($m), 2004–14 7
Data table 3: Australia sales of photographic equipment, value ($m and A$m), 2004–09 9
Data table 4: Australia, projection sales of photographic equipment, value ($m and A$m), 2009–14 11
Data table 5: Australia, sales of photographic equipment, value break down by category ($m), 2004–09 13
Data table 6: Australia, projection sales of photographic equipment, value break down by category ($m), 2009–14 15
Data table 7: (Part 1) Retail format definitions 16
Data table 8: (Part 2) Retail format definitions 17
Data table 9: (Part 3) Retail format definitions 18
Data table 10: Australia photographic equipment, revenues split by key distribution formats ($m), 2004–09 20
Data table 11: Australia, photographic equipment projection, revenues split by key distribution formats ($m), 2009–14 21
Data table 12: Australia, camcorders, revenues split by key distribution formats ($m), 2004–09 23
Data table 13: Australia, camcorders projection, revenues split by key distribution formats ($m), 2009–14 24
Data table 14: Australia, cameras, revenues split by key distribution formats ($m), 2004–09 26
Data table 15: Australia, cameras projection, revenues split by key distribution formats ($m), 2009–14 27
Data table 16: Australia, photographic equipment and optical instruments, revenues split by key distribution formats ($m), 2004–09 29
Data table 17: Australia, photographic equipment and optical instruments projection, revenues split by key distribution formats ($m), 2009–14 30