Table of Contents
This report provides a concise overview of the Dairy Food market in the US. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution, and the leading players within the market, allowing you to plan effectively for the future.
Introduction and Landscape
Why was the report written?
This overview of the consumer and market dynamics of the American Dairy Food sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.
What is the current market landscape and what is changing?
Convenience is of growing importance in the US food culture, as consumers look for quick and easy options as a result of busy lifestyles, an increase in single parent households, and the rise in the number of working women.
What are the key drivers behind recent market changes?
Personal Space and Time and Changing Age Structures are the key drivers in the US Dairy market. American consumers tend to look for products that meet age-specific needs when selecting Dairy Food.
What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the American Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.
Key Features and Benefits
Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Dairy Food sector.
Key growth categories are highlighted by analyzing the market dynamics of major Dairy Food categories.
Market shares are provided for the leading brands and private label across Dairy Food categories.
An overview of packaging trends in the American Dairy Food sector is provided, including primary packaging material and type, packaging closures, and outer packaging.
Key Market Issues
Dairy products distribution in the US follows a similar pattern to overall retail packaged food distribution with a higher market share for Hypermarkets and Supermarkets totaling 70%. It suggests manufacturers' have less bargaining power with retailers.
Growing consumer confidence, as a result of positive employment numbers and a low rate of inflation, will drive positive growth for the Foodservice and Restaurant industry in the US.
Growing concern for healthy lifestyles among the younger generation, as well as an aging population, has resulted in the growth of reduced fat products and nutritional products in the Dairy Food market.
Dairy products are used as ingredients in recipes and in foods such as pizza, pasta, and bakery products. As the weak economy encourages consumers to eat in more often, demand for packaged ingredients for these meals will increase.
Men account for 51.4% of the Dairy Food sector by volume. However, older, affluent, and time rich consumers are the largest consumer groups in both male and female markets for Dairy Food products.
Analysis of the change in the Dairy Food sector between 2007 and 2017 highlights a number of clear winners and losers. This analysis focuses on market shares; large categories posting low growth such as Milk will lose market share to processed products such as Cheese and Yogurt, who have a higher growth rate.
Milk consumption in the US has declined over the last decade due to the declining share of children in the total population and increased competition from energy drinks and fast growing non-dairy alternatives such as soymilk and almond milk.
Advanced packaging technology for Dairy products has contributed not only to extended shelf-life of dairy products, but also has eased supply chain pressures, enabling producers to ship products over greater distances. Additionally, it has led to greater product differentiation and line extensions.
Weak economic conditions in the US have not only reinforced demand for private label brands, but have also led to increased innovation and new product launches within the private label category. While Milk and Cheese are the two most sold private label Dairy Food products, penetration is lowest in the Yogurt category.
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