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Product Synopsis

"The Future of the Fish and Seafood Market in Australia to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape" is the result of Canadean's extensive market and company research. This report presents detailed analysis on the Fish and Seafood consumption trends in Australia, historic and forecast Fish and Seafood consumption volumes and values at market and category level. It also provides indispensable data on brand share, distribution channels, profiles of companies active in the global Fish and Seafood market along with latest industry news, in addition to mergers and acquisitions. This report brings together Canadean Intelligence's research, modeling, and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Fish and Seafood sales overall and to know which categories and segments are showing growth in the coming years.

Introduction and Landscape

Why was the report written?
- This report provides authoritative and granular data on the Fish and Seafood market in Australia and, in doing so fills the gaps in marketers' understanding of trends and the components of change behind them.

- Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans.

- Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies.

What are the key drivers behind recent market changes?
This report examines the components of change in the market by looking at historic and future growth patterns, including the effects of consumers' behavior on total volumes, values, brands selected and types of product chosen.

What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in Australia Fish and Seafood market, providing marketers with the essential data to understand their own, and their competitors' position in the market and the information to accurately identify where to compete in the future.

Key Features and Benefits

Detailed category coverage is provided, covering three product segments that include:

- Ambient Fish and Seafood
- Chilled Raw Packaged Fish and Seafood - Processed
- Chilled Raw Packaged Fish and Seafood - Whole Cuts
- Dried Fish and Seafood
- Fresh Fish and Seafood (Counter)
- Frozen Fish and Seafood

Detailed product sales segmentation (for both volumes and values) is provided, including brand data, and sales by distribution channel, at the product category level.

Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.

Profiles of companies active in the global Fish and Seafood market along with latest industry news and mergers and acquisitions.

Key Market Issues

- Enhance your understanding of the value and volume growth dynamics of the Fish and Seafood market in Australia.
- Promote growth in your business with detailed product sales for both volumes and values, as well as sales by distribution channel at the product category level.
- Identify the future pattern of market trends, from winners and losers to category dynamics; and thereby quickly and easily indentify the key areas in which they want to compete in the future.
- Familiarize yourself with the detailed profiles of companies active in the global Fish and Seafood market.
- Improve your knowledge of the latest industry news and mergers and acquisitions.

Table Of Contents

The Future of the Fish and Seafood Market in Australia to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape

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