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From the Outside Looking in - Chinese Tissue and Oversupply

  • February 2014
  • -
  • Euromonitor International
  • -
  • 54 pages

While the Chinese market for tissue is booming and per capita consumption increases rank among the highest in the world there remain structural problems. Following a period of unprecedented capacity increases, the industry has rapidly modernised which belies the underdeveloped distribution system found outside 1st and 2nd-tier cities. The arrival of SCA through its purchase of Vinda and a dearth of small-scale producers make for an unusual and potentially hazardous competitive environment.

Euromonitor International's From the Outside Looking in - Chinese Tissue and Oversupply global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage:
Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

From the Outside Looking in - Chinese Tissue and Oversupply
From the Outside Looking in - Chinese Tissue and Oversupply
Euromonitor International
February 2014
Introduction
World Market E volution
World Market Evolution
China The Key Global Market
Key Tissue Drivers
Opportunities and Capacity
Observations and Oversupply
Oversupply and Value
Summary
Report Definitions

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