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Mobile Application Reputation Services Market Insight 

  • February 2014
  • -
  • Frost & Sullivan
  • -
  • 17 pages

Key to Successful Enterprise Mobile Deployments

Introduction

This Frost & Sullivan research insight presents an overview of the U.S. mobile application reputation services market. It highlights the key components of next-generation mobile device management (MDM), and explains how mobile application reputation services have become a key requirement for enterprise mobility. Throughout this insight, the terms “organization” and “enterprise”, and “applications” and “apps” are used interchangeably.

Next-generation MDM

The North American enterprise mobility market is on a growth trajectory. The number of organizations that consider mobility as a key business enabler continues to increase rapidly, which means that solutions that can help organizations manage company-liable and personally-liable mobile devices in a controlled, secure, and scalable manner are expected to see significant market adoption. However, managing the device is only the first step—it is equally important to manage the applications on mobile devices that are used in a corporate environment. Organizations also have to ensure that their content (such as emails and documents) is protected from unauthorized usage. Therefore, enterprise mobile application management, and enterprise mobile content management have emerged as the core features of next-generation MDM solutions.

Enterprise Mobile Application Management (MAM)

Enterprise MAM solutions allow organizations to manage the application experience on mobile devices. They enable distribution of apps through an enterprise app catalogue, provide for a way to control the apps that can be downloaded from public app stores, and help with monitoring the application usage. Key capabilities of mobile application management solutions are as given below.
- Mobile application distribution
- Mobile application security and access control
- Mobile application control and tracking

Table Of Contents

Mobile Application Reputation Services Market Insight 
Introduction
Next-generation MDM
Enterprise Mobile Application Management (MAM)
Mobile App Distribution
Mobile App Security and Access Control
Mobile Application Control and Tracking
Others
Enterprise Mobile Content Management (MCM)
Mobile Application Reputation Services - Objectives, Approaches, and Business Model
Current Usage Scenarios
Mobile Application Reputation Services - Popular Approaches
Integration with MDM Solutions
Key Challenges in the Mobile Application Reputation Services Market
Explosion in Mobile Apps
Improper Application Behavior
Ensuring Consistent Mobile Application Reputation Scores
Business Model for Mobile Application Reputation Service Providers
The Last Word
Legal Disclaimer
The Frost and Sullivan Story .

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