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Key to Successful Enterprise Mobile Deployments
This Frost & Sullivan research insight presents an overview of the U.S. mobile application reputation services market. It highlights the key components of next-generation mobile device management (MDM), and explains how mobile application reputation services have become a key requirement for enterprise mobility. Throughout this insight, the terms “organization” and “enterprise”, and “applications” and “apps” are used interchangeably.
The North American enterprise mobility market is on a growth trajectory. The number of organizations that consider mobility as a key business enabler continues to increase rapidly, which means that solutions that can help organizations manage company-liable and personally-liable mobile devices in a controlled, secure, and scalable manner are expected to see significant market adoption. However, managing the device is only the first step—it is equally important to manage the applications on mobile devices that are used in a corporate environment. Organizations also have to ensure that their content (such as emails and documents) is protected from unauthorized usage. Therefore, enterprise mobile application management, and enterprise mobile content management have emerged as the core features of next-generation MDM solutions.
Enterprise Mobile Application Management (MAM)
Enterprise MAM solutions allow organizations to manage the application experience on mobile devices. They enable distribution of apps through an enterprise app catalogue, provide for a way to control the apps that can be downloaded from public app stores, and help with monitoring the application usage. Key capabilities of mobile application management solutions are as given below.
- Mobile application distribution
- Mobile application security and access control
- Mobile application control and tracking
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