1. Market Research
  2. > Consumer Electronics
  3. > Portable Devices
  4. > Mobile Phone Market Trends
  5. > The Battle for Supremacy in the Smartphone Business 

The Battle for Supremacy in the Smartphone Business 

  • February 2014
  • -
  • Frost & Sullivan
  • -
  • 20 pages

Summary

Table of Contents

What does the Nokia—Microsoft Transaction Offer the Market?

Shift Towards Affordability and Greater Mobility

•Growth in the smartphone market has now shifted to emerging markets that are more price sensitive and value conscious, constraining the margins of established participants such as Apple and Samsung while leveling the playing field for participants that compete on lower margins such as Huawei and other Chinese contract manufacturers.
•Even Apple has introduced the relatively cheaper iPhone 5C for emerging markets having realized that penetration at the higher end of the market has bottomed out.
•Mini versions of flagship phones are also being released—HTC One Mini, Galaxy S3/S4 Mini—in order to bring price points down for consumers, to increase market share of individual brands and improve penetration in the value-conscious segment.

Operating System of Smartphones

Android remains the dominant smartphone operating system (OS), iOS will remain the clear number two operating system as the expected launch of a lower-cost iPhone will open up a wider addressable market. Windows Phone will solidify its position as the number three OS with incremental share gains in the future.

The Future for the NOKIA—Microsoft Combine

•In this context, it is interesting to analyze the acquisition of Nokia by Microsoft for $xx billion.
•Microsoft will pay $xx billion to “substantially” acquire Nokia’s Devices & Services business and $xx billion to license Nokia’s patent portfolio non-exclusively for a period of xxyears.
•Microsoft will also separately license Nokia’s HERE mapping services for a period of four years while also providing Nokia with $xx billion worth of convertible bonds.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
Get This Report
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Smartphones: worldwide trends and forecasts 2016–2021

Smartphones: worldwide trends and forecasts 2016–2021

  • $ 7999
  • Industry report
  • April 2017
  • by Analysys Mason

"Smartphone sales in mature markets are approaching saturation, while developing markets will continue to see healthy sales growth until 2021." This report analyses the smartphone market and describes ...

Mobile services in developed Asia–Pacific: trends and forecasts 2016–2021

Mobile services in developed Asia–Pacific: trends and forecasts 2016–2021

  • $ 7999
  • Industry report
  • January 2017
  • by Analysys Mason

"Total service revenue in emerging Asia–Pacific will grow rapidly, driven by network coverage expansion and service upgrades." Growth in mobile data, fixed broadband and IPTV revenue will compensate ...

Sub-Saharan Africa telecoms market: interim forecast update 2016–2021

Sub-Saharan Africa telecoms market: interim forecast update 2016–2021

  • $ 7999
  • Industry report
  • March 2017
  • by Analysys Mason

"Mobile services will account for 86.2% of the telecoms service revenue in Sub-Saharan Africa in 2021." This report provides: - an interim update of our 5-year forecast (previously published in Octobe ...


ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.