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Analysis of the Colombian Cloud Computing Market

  • February 2014
  • -
  • Frost & Sullivan
  • -
  • 22 pages

Summary

Table of Contents

Government Action and Service Provider Presence to Inspire Confidence

Executive Summary

•Revenue for the Colombian cloud computing market was $xx million in 2012. Revenue is expected to reach $xx million by 2017 at a xx% compound annual growth rate (CAGR).
•Infrastructure as a service (IaaS), software as a service (SaaS), and platform as a service (PaaS) will show aggressive growth in the next xxto xx years.
•The Colombian market is most willing to invest in SaaS that currently represents xx% of the cloud computing market revenue, followed by IaaS with xx%. PaaS still has minimal market representation due to companies not understanding its potential uses.
•Security is currently Colombian companies’ biggest concern, restraining them from sending their information to the cloud. Law 1581, which took effect July 2013, established data protection norms that must be followed by all providers.
•These actions will create a better sense of security among buyers. Vendors are also investing in local data centers.
•The main aspect driving Colombian companies to cloud computing is cost reduction, changing investments from capital expenditure (CAPEX) to operational expenditure (OPEX). The option to increase or decrease services according to company needs is another important driver for buyers, especially chief financial officers (CFOs).

Market Overview

•In 2013, the cloud computing market took important steps in Colombia. Nowadays, Colombian companies are used to hearing this term and understand the concept.
•More important, cloud computing has gained traction in company strategy by becoming a way to reduce costs, have flexible infrastructure, and access information from anywhere.
•Security concerns Colombian companies‘ above all other challenges, but it is decreasing. An important factor in 2013 was passing Law 1581, which was responsible for defining norms of protection for personal data.
oThis law is expected to reduce Colombian companies concern about transferring data to the cloud.
•The lack of local data centers prepared to provide cloud computing is another concern within the Colombian market, and Frost & Sullivan has witnessed vendors making infrastructure investments during 2013.
• Summing up, 2012 was an interesting year for cloud computing in Colombia, with $xxmillion in revenue. This market is expected to reach nearly $xx million by 2017.

Drivers Explained

Cost Reduction
Cloud computing is directly related to the business strategy of turning CAPEX into OPEX, which is a great way to reduce costs. Instead of investing money in expanding capacity and having to manage and control it, companies are willing to invest in cloud services.

Flexible Environment
The option to increase or decrease infrastructure according to the company’s needs is an attractive driver, especially for CFOs.

Information Available Anywhere
The business model of cloud computing, together with mobility, enables companies to have access to their information anywhere, anytime, and accessed by any device with an Internet connection.

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