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Analysis of the Brazilian Cloud Computing Market 

  • February 2014
  • -
  • Frost & Sullivan
  • -
  • 27 pages

Current Scenario and Future Outlook on Cloud Computing in Brazil

Executive Summary

- Revenue for the Brazilian cloud computing market in 2012 is $ xx million in 2012. Revenue is expected to reach $ xx billion by 2017 at a xx % compound annual growth rate (CAGR).
- Cloud computing solutions, such as infrastructure as a service and software as a service, will show great growth over the next years in terms of revenue, because companies already know what they are used for. Platform as a service will also have a growth but its participation in the overall market will remain low, because clients are still learning what the service is for.
- The aspects that are driving cloud computing adoption in Brazil are cost reduction, turning capital expenditure (CAPEX) into operational expenditure (OPEX) , the flexible environment giving options to increase or decrease the infrastructure according to the companies' needs, and the fact that the information will be available everywhere and be accessed anytime.
- The aspects that are restraining cloud computing in Brazil are security, CIOs' fear of having information stolen or accessed by 3rd parties, connectivity, which is crucial for cloud computing, poor quality, and the fact that Brazilian companies are still not aware of the cloud computing concept.

Market Overview

- Although the Brazilian economy has not grown as quickly as expected in the last few years, especially in 2012, when the Brazilian GDP grew only xx % from 2011, IT services grew xx % in 2012 compared to 2011, reaching $ xx billion.
- Due to the weakened Brazilian economy, companies are looking for cost reductions and trying to outsource what is not their core business. Cloud is becoming an alternative for companies once it is no longer necessary to invest in CAPEX, since billing is based on usage.
- The Brazilian cloud computing market is becoming more mature in terms of adoption by companies for cost reduction, agility in having access to information, and a focus on the core business. There are big demands for IaaS and SaaS. The market is now starting to demand some PaaS solutions.

Drivers Explained

Cost Reduction
Cloud computing is directly related to the strategy to turn CAPEX into OPEX and is a great option to reduce costs. Instead of investing money in expanding capacity and having to manage and control it, companies are willing to invest in services.

Flexible Environment
The option to increase or decrease the infrastructure according to companies' needs is a great driver for them, especially for their CFOs.

Information Available Anywhere
The business model of cloud computing, together with mobility, enables companies to have access to their information anywhere, anytime, accessed by any device that has an Internet connection.

Security
The main restraint for the adoption of cloud computing is security regarding data protection, as data can be stored in any server. With increases in market knowledge about cloud computing, this concern will correspondingly decrease in the market.

Connectivity
Connectivity still requires investments in Brazil, where the quality is still low despite being crucial for cloud computing, once all information is accessible via the Internet.

Lack of knowledge
Although the majority of the market already understands the concept of cloud computing, the companies still have a lot to understand and learn about this business model, especially when they try to talk about PaaS.

Table Of Contents

Analysis of the Brazilian Cloud Computing Market 
Executive Summary
Market Overview
Total Cloud Computing Market
•External Challenges: Drivers and Restraints
•Forecasts and Trends
•Market Share and Competitive Analysis
The Last Word
The Frost and Sullivan Story

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