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  5. > Analysis of the Functional Beverages Market in Australia and New Zealand 

Growing Demand for Healthy Variants Drives Consumption

Executive Summary

•Functional beverages (FBs) are aimed at energy enhancement, nutrients supplementation, and other specific functions. The Australia and New Zealand (ANZ) functional beverages market was valued at approximately $xx billion in 2012 with a sales volume of xx million liters, and it is expected to grow to $xx billion in sales revenue and xxmillion liters in sales volume in 2017.
•The energy drinks segment was the largest contributor to the total market revenue with an approximately xx% share in 2012, followed by the fortified fruit juices segment at xx%. The energy drinks segment is predicted to grow the fastest at a xx% compound annual growth rate (CAGR) by revenue from 2012 to 2017 against the overall moderate growth.
•Consumers have driven the increasing demand for natural and organic products, and this trend is foreseen to continue to grow. Manufacturers thus need to invest more in product innovation and introduce new flavors, balanced nutrients, and environment-friendly packages to meet the consumer needs.
•Asahi, Coca-Cola Amatil (CCA), Frucor, and Lion Nathan National Foods were the key competitors in 2012.

CEO’s Perspective

The functional beverages market revenue will grow to $xx billion by 2017 with moderate growth over the forecast period.
Energy drinks will be the fastest growing segment at a CAGR of xx% from 2012 to 2017.
Market participants will focus on addressing consumers’ increasing demand for healthy lifestyle products.
The Australian functional beverages market will dominate the ANZ region and contribute approximately xx% of the total market revenue with $xxbillion in 2017.

Key Questions this Study will Answer

Is the market growing? How long will it continue to grow, and at what rate?
What are the overall trends in the ANZ functional beverages market and what are the factors influencing this market ?
Who are the major market participants?
How will the structure of the market change with time? Is it expected to be more consolidated?
Which specific segment is forecast to grow the fastest?

Table Of Contents

Analysis of the Functional Beverages Market in Australia and New Zealand 
Executive Summary
Market Overview
Total Functional Beverages Market
External Challenges: Drivers and Restraints
Forecast and Trends
Market Share and Competitive Analysis
Megatrends and Industry Convergence Implications
Sports Drinks Segment Breakdown
Energy Drinks Segment Breakdown
Enhanced Bottled Water Segment Breakdown
Fortified Fruit Juices Segment Breakdown
Functional Soy Beverages (FSB) Segment Breakdown
Australia Breakdown
New Zealand Breakdown
The Last Word
Appendix

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