1. Market Research
  2. > Automotive
  3. > Auto Part Market Trends

Analysis of the Advanced Driving Assistance System (ADAS) Market in North America

  • March 2014
  • 111 pages
  • Frost & Sullivan
Report ID: 2048179


Table of Contents

Collision-prevention Functions Hold Potential of Fourfold Revenue Growth by 2020

Key Findings

Park-assist systems currently hold a larger share of revenue potential among ADAS applications in North America, whereas the current shift is towards collision avoidance.
- The advanced driver assistance system (ADAS) market in North America is expected to attain revenue of $xxbillion by 2020 at a compound annual growth rate (CAGR) of 18.6%.
- Despite being front-runners, German original equipment manufacturers (OEMs) are expected to hold less revenue potential than volume manufacturers such as GM, Ford, Fiat-Chrysler, and Hyundai-Kia.
- The North American ADAS market is expected to experience a paradigm shift of popular ADAS applications from a convenience perspective such as park assist towards legislation-driven collision-avoidance applications such as forward collision warning (FCW), lane departure warning (LDW), and blind-spot detection (BSD).
- Over the next xx years, the C and D vehicle segments are expected to hold maximum revenue potential and growth opportunities for ADAS, as they provide the appropriate price-volume justification.
- Rear-view camera, LDW, and FCW are expected to be mandated in North America by 2017, whereas ADAS applications such as NV are expected to have minimal penetration unless there is a technological breakthrough in thermal imaging.

Key Conclusions and Future Outlook

Suppliers with a strong strategy for chassis–ADAS integration are likely to lead innovations in the market.

Market Status
•Only..% of .. million passenger cars in North America are equipped with ADAS applications for active safety.
•Affordable solutions among the mass-market OEMs play a vital role in deciding the penetration of ADAS technology.
•The growth of various ADAS studies during the forecast period is dependent on the legislation pertaining to them.
•North America is expected to trail Europe in the global ADAS market.

•Bosch, Continental, and TRW exploit their chassis portfolios with their safety offerings, whereas Autoliv, Valeo, and HELLA tend to concentrate on pure-play safety innovations.
•Price and functionality will be the major differentiating factors among suppliers of various ADAS technologies, as suppliers are expected to expand their portfolios and so further crowd the market.
•Suppliers such as Autoliv, Bosch, Continental, and Valeo, having a strong hold on autonomous driving, are expected to dominate the ADAS market.

•Radar-based ADAS technologies are expected to be preferred over camera-based technologies: they find a broad range of applications in forward and lateral safety functions, whereas ultrasonic is considered only for very-short-range applications, such as PA.
•Sensor fusion (radar- and camera-based systems) and lidar technology will be key areas of interest for both OEMs and suppliers.
•Stereo cameras are predicted to become an integral part of camera-based systems once the autonomous driving market has picked up in North America.

Research Aim and Technology

The aim of this study is to research, analyse, and forecast ADAS technologies in the North America market of key global OEMs, and the factors affecting their growth and performance. Objectives: This study focusses on the market for 6 advanced driver assistance systems and OEM strategies on implementing them. The key focus of this research is to analyse:
•Market overview and trends
•Product and technology analysis
•Industry challenges, market drivers, and restraints
•Market size and forecast assessment

Research Methodology
Frost & Sullivan’s research study is based on secondary and primary research data. Secondary research involves extraction of information from existing reports and project material within the F&S database, including data and information gathered from technical papers, specialised magazines, seminars, and Internet research. Primary research includes interviews conducted over the phone by senior consultants/industry analysts with car manufacturers, Tier I system suppliers, regulatory authorities, and industry experts. Primary research has accounted for 80% of the total research.

Key Questions This Study Will Answer

Which ADAS technologies are expected to be mandated in North America before the end of the forecast period, and how would such mandates affect other technologies?
Which of the major OEMs are leading the North American ADAS market in terms of revenue potential and total unit shipment?
How do suppliers differentiate themselves in terms of their ADAS portfolios?
Is sensor fusion the only way forward, or can advanced vision-detection algorithms deliver the same output?
Will autonomous driving affect the growth of ADAS technologies?

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:


The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Top 10 Automotive Technologies Market, and Region - Global Forecast to 2021

  • $ 5650
  • Industry report
  • February 2017
  • by MarketsandMarkets

“Increasing penetration of telecommunication services in the automotive industry to fuel the top 10 automotive technologies market” The top 10 automotive technologies are projected to grow at a CAGR ...

IoT Fleet Management Market by Platform, Services, Cloud Deployment, Solutions, Fleet Type, and Region - Global Forecast to 2021

  • $ 5650
  • Industry report
  • April 2017
  • by MarketsandMarkets

“The need for efficient operations, automated business processes, data analytics, and overall cost reduction are expected to fuel the IoT fleet management market.” The IoT fleet management market is ...

Global Advanced Driver Assistance Systems Market - Growth, Trends, and Forecasts (2017 - 2022)

  • $ 5500
  • Industry report
  • February 2017
  • by Mordor Intelligence LLP

IFrame The global advanced driver assistance systems market was valued at USD 22.69 billion in 2015 and is projected to reach USD 78.19 billion by 2020, at a CAGR of over 28% during the forecast period ...

Download Unlimited Documents from Trusted Public Sources

Global Powertrain Demand Statistics

  • May 2017
    95 pages
  • Powertrain  

    Motor Vehicle  


  • World  



View report >

Auto Electronics Markets in India

  • May 2017
    4 pages
  • Auto Electronic...  

    Electronic Comp...  


  • India  


View report >

Global Auto Electronics Industry

  • May 2017
    9 pages
  • Auto Electronic...  


  • World  


    North America  

View report >

Related Market Segments :

Auto Electronics


Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.