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Travel and Tourism in Morocco to 2017

  • February 2014
  • -
  • Timetric
  • -
  • 96 pages

Synopsis

The report provides detailed market analysis, information and insights, including:
• Historic and forecast tourist volumes covering the entire Moroccan travel and tourism sector
• Detailed analysis of tourist spending patterns in Morocco for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others
• Detailed market classification across each category, with analysis using similar metrics
• Detailed analysis of the airline, hotel, car rental and travel intermediaries industries

Summary

The Moroccan travel and tourism sector registered slow growth during the review period (2008–2012), due to the European sovereign debt crisis and the Arab Spring uprisings in 2010. Government initiatives on domestic and international tourism promotions, the development of tourism infrastructure and increased government investments will develop the tourism sector over the forecast period (2013–2017).

Scope

This report provides an extensive analysis related to the tourism demands and flows in Morocco:
• It details historical values for the Moroccan tourism sector for 2008–2012, along with forecast figures for 2013–2017
• It provides comprehensive analysis of travel and tourism demand factors, with values for both the 2008–2012 review period and the 2013–2017 forecast period
• The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Morocco.
• It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the 2008–2012 review period and the 2013–2017 forecast period

Reasons To Buy

• Take strategic business decisions using historic and forecast market data related to the Moroccan travel and tourism sector.
• Understand the demand-side dynamics within the Moroccan travel and tourism sector, along with key market trends and growth opportunities.

Key Highlights

In June 2013, the Ministry of Tourism launched the new edition of the Kounouz Biladi program to promote domestic tourism. Kounouz Biladi targets middle-class families who do not allocate budgets for trips. The ministry announced appealing prices and travel agencies provided attractive packages similar to those offered to international tourists during the 2012 edition of the program. The ministry also announced that Kounouz Biladi will be extended to other seasons to enable domestic tourists to benefit from discounts throughout the year.

In July 2013, the tourism board increased its focus on countries such as China, Russia, Eastern Europe, North America and the Middle East to promote Morocco as an attractive tourist destination. The Moroccan National Tourist Office has already set up offices in Beijing and launched a promotion plan aiming to attract Chinese tourists. The office has also requested airlines in both Morocco and China to fly direct flights between the two countries.

In June 2013, Royal Air Maroc announced that it will purchase 20 to 30 new aircraft by 2020, including five long-haul aircraft. British Airways had increased the number of flights from seven to 10 between November 2012 to March 2013 between Marrakech and London. In April 2013, Ryanair has also renewed its long-term interest in the country by adding two bases in Marrakesh and Fez, increasing its Moroccan operations to 60 routes and eight airports, transporting 2.5 million passengers a year to the country.

Premium and high-end luxury hotel brands, such as Mandarin Oriental, Oberoi, The Address Hotels, Rocco Forte Collection and Kempinski, have started investing in new properties in the country; 54 hotel projects are planned with a total of 15,000 new guest rooms. Among these, 18 five-star hotels will be built in Marrakech. Kempinski is also planning two new properties in the country. The Royal Palace hotel, with 260 rooms, opened in Agadir in March 2013, and in October 2013, the 270-room Al Houara hotel opened in Tanger.

The cost of renting a basic car with no restrictions on travel distance starts from MAD3,408.2 (US$395.0) per week or MAD491.8 (US$57.0) per day. This is very expensive for a North African country. Most car rental companies also demand a refundable cash deposit of MAD2,934.7 (US$340.0) or MAD4,875.0 (US$565.0) if not paid by a credit card. The best cities to hire cars in are Casablanca, Marrakesh and Tangier, where cars are available at competitive prices.

Moroccan travel agencies are capitalizing on domestic audiences through online advertising campaigns, and all travel packages booked through them are subject to a 15% discount. Domestic tourists can also access an interlocutor if they are dissatisfied with the travel agency’s services.

Table Of Contents

Travel and Tourism in Morocco to 2017
Table of Contents
1 Executive Summary
1.1.1 Six Major Projects Funded by the Government
1.1.2 Expansion of Moroccan Airlines
1.1.3 Government Partnering with the Private Sector for More Investments
2 Travel and Tourism Sector In Context
3 Country Fact Sheet
4 Tourism Flows
4.1.1 Domestic tourism
4.1.2 Inbound tourism
4.1.3 Outbound tourism
4.2.1 New developments in domestic markets will rejuvenate domestic tourism
4.2.2 Tourism board focusing on emerging markets
4.2.3 Outbound tourism to Spain is expected to increase
4.3.1 Domestic tourism
4.3.2 Inbound tourism
4.3.3 Outbound tourism
5 Airlines
5.2.1 Introduction of new aviation tax
5.2.2 Expansion of new routes and capacity increases
5.2.3 Mohammed V International Airport extension
6 Hotels
6.2.1 New investments in luxury and up-scale markets
6.2.2 Government making efforts to attract more private investments
7 Car Rental
7.2.1 Renting a car is more expensive
7.2.2 Improved road infrastructure to encourage demand
8 Travel Intermediaries
8.2.1 Discounts on all travel packages
8.2.2 Pilgrimage tourism scams
8.2.3 Maroc Origines donates to charity with each booking
9 Tourism Board Profile
10 Airport Profiles
10.1.1 Overview
10.1.2 Operator profile
10.1.3 Routes
11 Company Profiles - Airlines
11.1.1 Royal Air Maroc - company overview
11.1.2 Royal Air Maroc - main services
11.1.3 Royal Air Maroc - key employees
11.2.1 Jetairfly.com - company overview
11.2.2 Jetairfly.com - main services
11.2.3 Jetairfly.com - key employees
11.3.1 Ryanair Holdings plc - company overview
11.3.2 Ryanair Holdings plc - business description
11.3.3 Ryanair Holdings plc - main services
11.3.4 Ryanair Holdings plc - history
11.3.5 Ryanair Holdings plc - SWOT analysis
11.3.6 Ryanair Holdings plc - strengths
11.3.7 Ryanair Holdings plc - weaknesses
11.3.8 Ryanair Holdings plc - opportunities
11.3.9 Ryanair Holdings plc - threats
11.3.10 Ryanair Holdings plc - key employees
12 Company Profiles - Hotels
12.1.1 Accor Hotels Morocco - company overview
12.1.2 Accor Hotels Morocco - main services and brands
12.1.3 Accor Hotels Morocco - key employees
12.2.1 Louvre Hotels Morocco - company overview
12.2.2 Louvre Hotels Morocco - main services and brands
12.2.3 Louvre Hotels Morocco - key employees
12.3.1 Hotusa Hotels Morocco - company overview
12.3.2 Hotusa Hotels Morocco - main services
12.4.1 Kenzi Hotels Group - company overview
12.4.2 Kenzi Hotels Group - main services
12.4.3 Kenzi Hotels Group - key employees
12.5.1 RIU Hotels and Resorts Morocco - company overview
12.5.2 RIU Hotels and Resorts Morocco - main services
12.5.3 RIU Hotels and Resorts Morocco - key employees
13 Company Profiles - Car Rental
13.1.1 Avis Car Rental Morocco - company overview
13.1.2 Avis Car Rental Morocco - main services
13.1.3 Avis Car Rental Morocco - key employees
13.2.1 Hertz Rent a Car Morocco - company overview
13.2.2 Hertz Rent a Car Morocco - main services
13.2.3 Hertz Rent a Car Morocco - key employees
13.3.1 Europcar Morocco Car Rental - company overview
13.3.2 Europcar Morocco Car Rental - main services
13.3.3 Europcar Morocco Car Rental - key employees
13.4.1 Sixt Rent a Car Morocco - company overview
13.4.2 Sixt Rent a Car Morocco - main services
13.4.3 Sixt Rent a Car Morocco - key employees
14 Company Profiles - Travel Intermediaries
14.1.1 Authentic Journeys Morocco SARL - company overview
14.1.2 Authentic Journeys Morocco SARL - main services
14.1.3 Authentic Journeys Morocco SARL - key employees
14.2.1 Journey Beyond Travel - company overview
14.2.2 Journey Beyond Travel - main services
14.2.3 Journey Beyond Travel - key employees
14.3.1 Voyage to Morocco - company overview
14.3.2 Voyage to Morocco - main services
15 Market Data Analysis
15.1.1 Number of trips and overnight stays
15.1.2 Number of overnight stays
15.1.3 Total domestic tourist expenditure
15.1.4 Average expenditure per domestic tourist by category
15.2.1 International arrivals by region
15.2.2 International arrivals by purpose of visit
15.2.3 Total inbound tourism expenditure by category
15.2.4 Average international tourist expenditure by category
15.3.1 International departures by region
15.3.2 International departures by purpose of visit
15.3.3 Number of overnight stays
15.3.4 Total outbound tourism expenditure by category
15.3.5 Average overseas expenditure per resident by category
15.4.1 Seats available
15.4.2 Number of seats sold by passenger type
15.4.3 Load factor
15.4.4 Passenger kilometers available
15.4.5 Revenue-generating passenger kilometers
15.4.6 Revenue per passenger
15.4.7 Total airlines revenue
15.5.1 Hotel establishments
15.5.2 Available rooms
15.5.3 Room occupancy rate
15.5.4 Room nights available
15.5.5 Room nights occupied
15.5.6 Average revenue per available room
15.5.7 Revenue per occupied room
15.5.8 Total revenue per available room
15.5.9 Total hotel revenue
15.5.10 Guests by customer type
15.6.1 Market value by customer type
15.6.2 Fleet size
15.6.3 Rental occasions
15.6.4 Rental length
15.6.5 Average rental length
15.6.6 Utilization rate
15.6.7 Average revenue per day
15.7.1 Travel intermediaries market value by product type
15.7.2 Travel intermediaries market value by channel
15.7.3 Travel intermediaries market value by destination
15.7.4 Travel intermediaries market value by customer type
16 Appendix


List of Tables

Table 1: Morocco - Tourist Arrivals from Top 10 Countries (Thousand), 2008-2017
Table 2: Ministry of Tourism of Morocco - Key Facts and Locations
Table 3: Mohammed V International Airport - Overview
Table 4: Al Massira Airport - Overview
Table 5: Cherif Al Idrissi Airport - Overview
Table 6: Mogador Airport - Overview
Table 7: Royal Air Maroc, Key Facts
Table 8: Royal Air Maroc, Main Services
Table 9: Royal Air Maroc, Key Employees
Table 10: Jetairfly.com, Key Facts
Table 11: Jetairfly.com, Main Services
Table 12: Jetairfly.com, Key Employees
Table 13: Ryanair Holdings plc, Key Facts
Table 14: Ryanair Holdings plc, Main Services
Table 15: Ryanair Holdings plc, History
Table 16: Ryanair Holdings plc, Key Employees
Table 17: Accor Hotels Morocco, Key Facts
Table 18: Accor Hotels Morocco, Main Services and Brands
Table 19: Accor Hotels Morocco, Key Employees
Table 20: Louvre Hotels Morocco, Key Facts
Table 21: Louvre Hotels Morocco, Main Services and Brands
Table 22: Louvre Hotels Morocco, Key Employees
Table 23: Hotusa Hotels Morocco, Key Facts
Table 24: Hotusa Hotels Morocco, Main Services
Table 25: Kenzi Hotels Group, Key Facts
Table 26: Kenzi Hotels Group, Main Services
Table 27: Kenzi Hotels Group, Key Employees
Table 28: RIU Hotels and Resorts Morocco, Key Facts
Table 29: RIU Hotels and Resorts Morocco, Main Services
Table 22: RIU Hotels and Resorts Morocco, Key Employees
Table 30: Avis Car Rental Morocco, Key Facts
Table 31: Avis Car Rental Morocco, Main Services
Table 32: Avis Car Rental Russia, Key Employees
Table 33: Hertz Rent a Car Morocco, Key Facts
Table 34: Hertz Rent a Car Morocco, Main Services
Table 35: Hertz Rent a Car Morocco, Key Employees
Table 36: Europcar Morocco Car Rental, Key Facts
Table 37: Europcar Morocco Car Rental, Main Services
Table 38: Europcar Morocco Car Rental, Key Employees
Table 39: Sixt Rent a Car Morocco, Key Facts
Table 40: Sixt Rent a Car Morocco, Main Services
Table 41: Sixt Rent a Car Morocco, Key Employees
Table 42: Authentic Journeys Morocco SARL, Key Facts
Table 43: Authentic Journeys Morocco SARL, Main Services
Table 44: Authentic Journeys Morocco SARL, Key Employees
Table 45: Journey Beyond Travel, Key Facts
Table 46: Journey Beyond Travel, Main Services
Table 47: Journey Beyond Travel, Key Employees
Table 48: Voyage to Morocco, Key Facts
Table 49: Voyage to Morocco, Main Services
Table 50: Morocco - Number of Trips by Purpose (Million), 2008-2017
Table 51: Morocco - Number of Overnight Stays (Million), 2008-2017
Table 52: Morocco - Total Domestic Tourism Expenditure (MAD Million), 2008-2017
Table 53: Morocco - Average Expenditure per Domestic Tourist by Category (MAD), 2008-2017
Table 54: Morocco - International Arrivals by Region (Thousand), 2008-2017
Table 55: Morocco - International Arrivals by Purpose of Visit (Thousand), 2008-2017
Table 56: Morocco - Total Inbound Tourism Expenditure by Category (MAD Billion), 2008-2017
Table 57: Morocco - Average Expenditure per Inbound Tourist by Category (MAD), 2008-2017
Table 58: Morocco - International Departures by Region (Thousands), 2008-2017
Table 59: Morocco - International Departures by Purpose of Visit (Thousand), 2008-2017
Table 60: Morocco - Overnight Stays (Million), 2008-2017
Table 61: Morocco - Total Outbound Tourism Expenditure by Category (MAD Million), 2008-2017
Table 62: Morocco - Average Outbound Expenditure per Resident by Category (MAD), 2008-2017
Table 63: Morocco - Number of Seats Available (Million), 2008-2017
Table 64: Morocco - Number of Seats Sold by Passenger Type (Thousand), 2008-2017
Table 65: Morocco - Load Factor (%), 2008-2017
Table 66: Morocco - Number of Passenger Kilometers Available (Million), 2008-2017
Table 67: Morocco - Number of Revenue-Generating Passenger Kilometers (Million), 2008-2017
Table 68: Morocco - Revenue per Passenger (MAD Thousand), 2008-2017
Table 69: Morocco - Total Revenue (MAD Million), 2008-2017
Table 70: Morocco - Hotel Establishments (Actual), 2008-2017
Table 71: Morocco - Available Hotel Rooms (Thousand), 2008-2017
Table 72: Morocco - Hotel Room Occupancy Rate (%), 2008-2017
Table 73: Morocco - Room Nights Available (Million), 2008-2017
Table 74: Morocco - Room Nights Occupied (Million), 2008-2017
Table 75: Morocco - Average Revenue per Available Room (MAD), 2008-2017
Table 76: Morocco - Average Revenue per Occupied Room (MAD), 2008-2017
Table 77: Morocco - Total Revenue per Available Room (MAD), 2008-2017
Table 78: Morocco - Total Hotel Revenue (MAD Million), 2008-2017
Table 79: Morocco - Guests by Customer Type (Thousand), 2008-2017
Table 80: Morocco - Car Rental Market Value by Customer Type (MAD Million), 2008-2017
Table 81: Morocco - Car Rental Fleet Size (Actual), 2008-2017
Table 82: Morocco - Car Rental, Rental Occasions (Thousand), 2008-2017
Table 83: Morocco - Car Rental, Rental Days (Million), 2008-2017
Table 84: Morocco - Car Rental, Average Rental Length (Days), 2008-2017
Table 85: Morocco - Car Rental, Market Utilization Rate (%), 2008-2017
Table 86: Morocco - Car Rental Average Revenue per Day (MAD), 2008-2017
Table 87: Morocco - Travel Intermediaries Market Value by Product Type (MAD Billion), 2008-2017
Table 88: Morocco - Travel Intermediaries Market Value by Channel (MAD Million), 2008-2017
Table 89: Morocco - Travel Intermediaries Market Value by Destination (MAD Million), 2008-2017
Table 90: Morocco - Travel Intermediaries Market Value by Customer Type (MAD Million), 2008-2017
Table 91: Timetric Travel and Tourism Sector Definitions


List of Figures
Figure 1: Morocco - Tourism Expenditure (US$ Million), 2008-2017
Figure 2: Morocco - Key Ratios (%), 2008-2017
Figure 3: Morocco - Domestic Tourism Expenditure (MAD Million), 2008-2017
Figure 4: Morocco - Cross-Country International Arrivals by Purpose of Visit (Thousand), 2008-2017
Figure 5: Morocco - International Departures by Purpose (Thousand), 2008-2017
Figure 6: Morocco - Total Domestic Tourism Expenditure by Category (MAD Million), 2008-2017
Figure 7: Morocco - Total Outbound Tourism Expenditure (MAD Million), 2008-2017
Figure 8: Morocco - Load Factor (%) and Revenue per Passenger (MAD), 2008-2017
Figure 9: Morocco - Airline Market Shares by Number of Domestic and International Passengers Carried
Figure 10: Morocco - Seats Sold vs Seats Available (Thousand), 2008-2017
Figure 11: Country Comparison - Revenue per Occupied Room (US$), 2008-2017
Figure 12: Morocco - Hotel Establishments (Actual), 2008-2017
Figure 13: Morocco - Hotel Market Shares - Number of Hotels
Figure 14: Morocco - Total Hotel Revenue (MAD Billion), 2008-2017
Figure 15: Morocco - Car Rental Value by Location (MAD Million), 2008-2017
Figure 16: Morocco - Average Revenue per Day (MAD), 2008-2017
Figure 17: Morocco - Travel Intermediaries Market Value (MAD Billion), 2008-2017
Figure 18: Morocco - Travel Intermediaries Market Value by Channel (MAD Billion), 2008-2017
Figure 19: Morocco - Number of Trips by Purpose (Million), 2008-2017
Figure 20: Morocco - Number of Overnight Stays (Million), 2008-2017
Figure 21: Morocco - Total Domestic Tourism Expenditure by Category (MAD Million), 2008-2017
Figure 22: Morocco - Average Expenditure per Domestic Tourist by Category (MAD), 2008-2017
Figure 23: Morocco - International Arrivals by Region (Thousand), 2008-2017
Figure 24: Morocco - International Arrivals by Purpose of Visit (Thousand), 2008-2017
Figure 25: Morocco - Total Inbound Tourism Expenditure by Category (MAD Billion), 2008-2017
Figure 26: Morocco - Average Expenditure per Inbound Tourist by Category (MAD), 2008-2017
Figure 27: Morocco - International Departures by Region (Thousands), 2008-2017
Figure 28: Morocco - International Departures by Purpose of Visit (Thousand), 2008-2017
Figure 29: Morocco - Overnight Stays (Million), 2008-2017
Figure 30: Morocco - Total Outbound Tourism Expenditure by Category (MAD Million), 2008-2017
Figure 31: Morocco - Average Outbound Expenditure per Resident by Category (MAD), 2008-2017
Figure 32: Morocco - Number of Seats Available (Million), 2008-2017
Figure 33: Morocco - Number of Seats Sold by Passenger Type (Thousand), 2008-2017
Figure 34: Morocco - Load Factor (%), 2008-2017
Figure 35: Morocco - Number of Passenger Kilometers Available (Million), 2008-2017
Figure 36: Morocco - Number of Revenue-Generating Passenger Kilometers (Million), 2008-2017
Figure 37: Morocco - Revenue per Passenger (MAD Thousand), 2008-2017
Figure 38: Morocco - Total Revenue (MAD Million), 2008-2017
Figure 39: Morocco - Hotel Establishments (Actual), 2008-2017
Figure 40: Morocco - Available Hotel Rooms (Thousand), 2008-2017
Figure 41: Morocco - Hotel Room Occupancy Rate (%), 2008-2017
Figure 42: Morocco - Room Nights Available (Million), 2008-2017
Figure 43: Morocco - Room Nights Occupied (Million), 2008-2017
Figure 44: Morocco - Average Revenue per Available Room (MAD), 2008-2017
Figure 45: Morocco - Average Revenue per Occupied Room (MAD), 2008-2017
Figure 46: Morocco - Total Revenue per Available Room (MAD), 2008-2017
Figure 47: Morocco - Total Hotel Revenue (MAD Million), 2008-2017
Figure 48: Morocco - Guests by Customer Type (Thousand), 2008-2017
Figure 49: Morocco - Car Rental Market Value by Customer Type (MAD Million), 2008-2017
Figure 50: Morocco - Car Rental Fleet Size (Actual), 2008-2017
Figure 51: Morocco - Car Rental, Rental Occasions (Thousand), 2008-2017
Figure 52: Morocco - Rental Days (Million), vs Average Rental Length (Days), 2008-2017
Figure 53: Morocco - Car Rental, Market Utilization Rate (%), 2008-2017
Figure 54: Morocco - Car Rental Average Revenue per Day (MAD), 2008-2017
Figure 55: Morocco - Travel Intermediaries Market Value by Product Type (MAD Billion), 2008-2017
Figure 56: Morocco - Travel Intermediaries Market Value by Channel (MAD Million), 2008-2017
Figure 57: Morocco - Travel Intermediaries Market Value by Destination (MAD Million), 2008-2017
Figure 58: Morocco - Travel Intermediaries Market Value by Customer Type (MAD Million), 2008-2017

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